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Los mercados alternativos de apps - App Trade Centre

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Ponencia de Marta Keller, responsable de monetización en Aptoide, el Marketplace alternativo de app más numeroso del mundo.

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Los mercados alternativos de apps - App Trade Centre

  1. 1. ALTERNATIVE CHANNELS FOR PROMOTION APPS Marta Keller & Pedro Catarino September 2016 This document is confidential and property of Aptoide S.A.
  2. 2. Hola y bienvenidos! APTOIDE Pedro Catarino Developer’s Relations Executive Marta Keller Head of In-App Billing
  3. 3. Monetization APTOIDE PRESENTATION Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed eu faucibus lorem. Cras congue posuere sapien, sed posuere diam. Suspendisse condimentum tincidunt. The largest independent Android Appstore
  4. 4. Alternative AppStores set to grow +150% APTOIDE Forecast of annual downloads of Mobile Apps (By Store in Billions)
  5. 5. Main alternative Android App Stores APTOIDE Source: Google Trends
  6. 6. Top 3 Android Market in the World APTOIDE Aptoide’s KPIs grant us 3rd position (after Google Play and Amazon App Store) 20M 650,0002.5Bn 20M
  7. 7. 7 Aptoide Distribute Acquire Monetize Aptoide is one of the leading Android Appstores in the world and has experienced 100% growth every year...
  8. 8. + 60 partners using our solution APTOIDE Skyworth Android TV, Auchan, Jolla, Datawind, Unitel, etc.
  9. 9. A social Appstore that connects users with the most relevant Apps. It gives up the control back to its community through user curation and social sharing mechanics that help the best Apps emerge. A social Appstore that connects users with the most relevant Apps. It gives up the control back to its community through user curation and social sharing mechanics that help the best Apps emerge.
  10. 10. Aptoide is a global player! APTOIDE Top Aptoide Markets Brazil Mexico United States Italy Spain France Venezuela Iraq India Colombia Romania Chile Saudi Arabia Germany Indonesia United Kingdom Argentina Philippines Morocco Thailand Turkey Portugal Peru Malaysia Israel
  11. 11. Some of our trusted developers APTOIDE
  12. 12. "Zeptolab is keen to work with alternative appstores especially in emerging markets where the key appstores aren’t strong. We are really happy to work with Aptoide in this space as a great source of new users for Zeptolab titles!” ZeptoLab 12 Quotes from our Developers APTOIDE
  13. 13. 13 Monetize Worldwide Distribute
 Freely Acquire
 New Users
  14. 14. 14 Distribute Freely
  15. 15. POOR DISCOVERY1 STATIC CHARTS2 LARGE ADVERTISING BUDGET3 Distribute
 Freely "If you’re not on those lists, it’s not sure that you’re being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you’re an independent, small app publisher, then it’s really tough to be discovered.” Christian Henschel, Adeven CEO Standard Market Scenario Limits APTOIDE
  16. 16. “As an open platform, Android offers choice. You can distribute your Android apps to users in any way you want, using any distribution approach or combination of approaches that meets your needs. From publishing in an app marketplace to serving your apps from a web site or emailing them directly users, you’re never locked into any particular distribution platform.” https://developer.android.com/distribute/tools/open-distribution.html YOU’RE NEVER LOCKED INTO ANY PARTICULAR DISTRIBUTION PLATFORM No Limits APTOIDE Distribute
 Freely
  17. 17. Ways to Distribute E-mail Directly to Users Direct Download Links Pre-loaded in the DeviceOther App Stores Free Ways to Redirect Press Reviews Lading Page (working SEO) Direct Download App Stores DownloadInternet Forums Social Media Distribute for Free APTOIDE Distribute
 Freely
  18. 18. Ways to Distribute E-mail Directly to Users Direct Download Links Pre-loaded in the DeviceOther App Stores Free Ways to Redirect Press Reviews Lading Page (working SEO) Direct Download App Stores DownloadInternet Forums Social Media MAXIMIZE your EXPOSURE. and ultimately you will MAXIMIZE your REVENUE. Distribute for Free APTOIDE Distribute
 Freely
  19. 19. 19 Distribute Freely 5 MINUTES & FREE1 NO APK CUSTOMIZATIONS2 UPLOAD FACILITATOR MECHANISMS3
  20. 20. Acquire 
 New Users
  21. 21. Editor Choices Featured Stores Organic Traffic APTOIDE 600,000 organic Instals Editorial Featuring Existing Google App build ZeptoLab
  22. 22. Featured Stores Developer Channel Organic Traffic APTOIDE 350,000 organic Instals Within the first month
  23. 23. Trackers APTOIDE App Developer Trackers • Attribution • Tracking: Instal, Post-instal • Reporting & Analytics • Insights Distribution Channel Advertising Partner
  24. 24. Display Ads Search Ads Sponsored CPI/CPA Campaigns APTOIDE 600,000 Instals CPI/CPA campaigns Search & Display Ads GoodGame Studio
  25. 25. Search Ads Sponsored Editor Choices CPI/CPA Campaigns APTOIDE 5 Million Instals CPI/CPA campaigns Snaptube
  26. 26. Acquire 
 New Users Define GEOs & Prices1 Set the tracking2 Sign an IO, test and deploy the campaign3
  27. 27. 27 Monetize Worldwide
  28. 28. What is In-App Billing? APTOIDE Sell any digital content from within your application Offer unique content to users, allowing them to buy directly from your app Monetize Worldwide
  29. 29. Revenues from In-App purchases are meant to double by 2020! Total worldwide in-app purchase revenues from 2011 to 2017 (in million U.S. dollars) Monetize WorldwideWhy should you bet on IAB? APTOIDE
  30. 30. Mobile app revenue development in key markets from 2013 to 2014, by monetisation model (revenue growth rates). This shift is already happening... Monetize WorldwideGrowing Monetisation Models APTOIDE
  31. 31. Different App Stores, different solutions but in order to start: Monetize WorldwideHow do I start with IAB? APTOIDE Definition SKUs / In-App items Guarantee that the items are correctly displayed Track users from different Distribution channels
  32. 32. Monetize WorldwideGet started with publishing... APTOIDE You can integrate with Google Play In-App Billing v3 via API. They support one-time or recurrent transactions (subscriptions). You can integrate with Amazon by using their IAP SDK or via API You can easily migrate from Google Play In-App Billing v3 to Aptoide IAB via our new Aptoide IAB API to be launched in October.
  33. 33. Be one of our beta testers, benefit from higher margins and new alternative payment methods. Try Aptoide new IAB solution You’ll only pay for In-App Purchases and you’ll benefit from free promotion and no integration needs. Upload, Track, Uplift Revenues Monetize WorldwideHow to get started? APTOIDE
  34. 34. “Aptoide was a great test for us. They managed to deliver quality users and the results of our collaboration, returned even better ARPU than Google Play, what was an unexpected surprise”. In one month we helped Gamebau to grow organically generating additional traffic. • Increased ARPU ~ 0.20$ • Increased coverage in LATAM with high conversion rates Uplift traffic, installs and revenue Monetize WorldwideRevenue Share Success Story APTOIDE
  35. 35. Monetize WorldwideWhy should you use Aptoide IAB? APTOIDE Higher payout rates 80%~ 90% to developers Localized payment options will help you reach new users worldwide Easy implementation through API, with no need of SDK integration
  36. 36. If you already use Google In-App Billing you can easily migrate to Aptoide In-App Billing Monetize WorldwideHow does Aptoide IAB work? APTOIDE
  37. 37. Only 27% Credit Card Penetration in LATAM 15 + Age ; 2014 databank.worldbank.org In Brasil 68% of Adults do not use a credit card online BoaCompra Monetize WorldwideAlternative Payment Methods APTOIDE
  38. 38. Monetize WorldwideMaximize Revenue per Transaction APTOIDE
  39. 39. www.aptoide.com Gracias ! APTOIDE marta.keller@aptoide.com pedro.catarino@aptoide.com This document is confidential and property of Aptoide S.A.

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