Green day – american idiot

1. Green Day – American Idiot
Magazine Advert Analysis

3. Green Day – American Idiot, 7th
album released in 2004
The advert for American Idiot is very simplistic and has a very basic colour
scheme. It only uses black, white and red which are three of the main colours
with connotations to the rock genre. By having a black background, it help to
make the text and the mage stand out more and creates a bold image which the
audience is likely to take notice of. It also highlights the use of the white and red
which makes it much more interesting to look at due to the limited colour
scheme being used in an effective and interesting way. This colour scheme also
gives connotations of the band being dark and mysterious, two characteristics
which are conventions of the rock genre.
The text included on the poster is very limited
and does not give much information about the
album – only including the band name and the
album title. Through doing this, it keep with the
image of being mysterious as they are giving
away little to no information about the album,
which keeps to the conventions of the rock
genre. The text is placed and aligned to the top
left of the advert so it is more likely to catch the
audiences eye and encourage them to read it.
This is because the human eye generally
reads from the top to the bottom and from left
to right which makes the top left the most
appropriate placement for the text. This is
especially the case here as there is very little
text included so they will want people to notice
the text and take it in.
The font is the same throughout all of the
pieces of text and it is the bands own font. This
creates a relationship and a sense of synergy
between the advert, the band and other
albums that they have released due to them all
having a very similar font throughout the
products. It is also easily recognisable to fans
of the band as well as they will recognise the
font from other products that they have
released so are more likely to look at the
advert due to recognising the band. The band
name has been done in capitals which makes
it stand out as the most important part and
works as a marketing technique as the band
name is the most recognisable part of the
advert.
The only image included on the poster is of a
hand holding a grenade in the shape of a heart.
This has been designed to represent one of the
songs included in the album – “She’s a Rebel” –
with the line “She’s holding on my heart like a
hand grenade”. By doing this, they have made it
meaningful to fans of the band who have heard
the song. The image can also be representative of
how the band are very patriotic toward America
but do not like how the country is changing into
something unrecognisable that they do not want to
be a part of. This is a common theme within the
rock genre where they go against the majority and
do not want the same as everyone else.
The advert design is exactly the same as the album cover which creates a
sense of synergy between each of the different products included in the release
of this album. It also makes the album easily recognisable because, when
people go to a shop and see the album, they will recognise it from the advert
and want to buy it. Therefore, using the same layout and image as the album
for the advert works well as a marketing technique as the audience is more
likely to recognise the album and buy it. This is instead of seeing the advert and
then having to remember all of the information about it.