From a workshop at the 2012 RI Convention, in Bangkok, 9 May.

1. RI Convention, Bangkok, Thailand
Using Social Media to Focus
and Increase Humanitarian
Service
9 May 2012
@rotary #ricon12
www.facebook.com/rotary
www.rotary.org/socialnetworking
Presentation on
www.slideshare.net/Rotary_International

2. Panelists
 Simone Carot Collins
 Rotary Club of Freshwater Bay
District 9455, Australia
 Founder of the Rotarians on Social Networks
Fellowship (ROSNF)

3. Melissa Ward
• District Governor-elect of District
7190, located in NY, USA
• Melissa is a thought leader in
social media marketing
• Owner of NewWard Development,
LLC™ which focuses on social
media planning and
implementation and training,
website development and
marketing.
• Favorite Rotary Moment: a
baseball game during a mission in
Zimbabwe

4. Nicholas George
 Hudson Falls Rotary club
 District 7190 trainer
 Nick@KineticSymmetry.com
 +1 518 926 8688
 Web links
 Facebook.ocm/2NickGeorge
 Gplus.to/CoachNick
 LinkedIn.com/SenseiNick
 Twitter.com/#!/AikidoNick

5. Moderator Gianni Jandolo
 Past district governor
 Regional Rotary Foundation
Coordinator, zones 12, 13B, and 19
 Rotary Club of San Donato,
Milanese

6. Using Social Media to Focus and
Increase Humanitarian Service
Share your compelling story, and
provide a way for people to get
involved or donate

7. Using Social Media to Focus and
Increase Humanitarian Service
Rotary’s newest collaboration tool is
Rotary Showcase.
Shows the global reach of Rotary and
helps you tell people about projects.

8. Using Social Media to Focus and
Increase Humanitarian Service
http://map.rotary.org/en/project/pages/project_showcase.aspx

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11. Using Social Media to Focus and
Increase Humanitarian Service
Rotary’s social media goals
 Strengthen the Rotary brand
 Connect
 Collaborate and co-create

12. Using Social Media to Focus and
Increase Humanitarian Service
www.facebook.com/rotary -- 173,000 likes

13. Using Social Media to Focus and
Increase Humanitarian Service
Twitter.com/rotary – 136,000 followers

14. Using Social Media to Focus and
Increase Humanitarian Service
Join the convention conversation
using hashtag #ricon12

15. Using Social Media to Focus and
Increase Humanitarian Service
LinkedIn – 27,000 members

16. Using Social Media to Focus and
Increase Humanitarian Service
Use images to make an impact
Don’t use giant check photos or ribbon-cutting
photos. It says “We don’t do anything
interesting or our cause isn’t compelling.”

17. Using Social Media to Focus and
Increase Humanitarian Service
Pinterest shows the story of Rotary
http://pinterest.com/rotary/

18. Using Social Media to Focus and
Increase Humanitarian Service
http://pinterest.com/richlalley/great-rotary-projects/

19. Using Social Media to Focus and
Increase Humanitarian Service

20. Using Social Media to Focus and
Increase Humanitarian Service
Thousands of free professional Rotary
images are available on
www.rotary.org/rotaryimages.

21. Using Social Media to Focus and
Increase Humanitarian Service
Flickr for photo sharing
Share your convention photos at
http://www.flickr.com/groups/riconve
.

22. Using Social Media to Focus and
Increase Humanitarian Service
Use RI’s free photos on rotary.org

23. Panelist Nicholas George

24. Using Social Media to Focus and
Increase Humanitarian Service
Have a plan based on…
What do you need
 Funds?
 People power/volunteers?
 Ideas?
Fit community needs
Ask on social media
Share results from your project

25. Using Social Media to Focus and
Increase Humanitarian Service

26. Panelist Melissa Ward

27. Using Social Media to Focus and
Increase Humanitarian Service
Social media goals
Connect with each other
 Plan events/fundraisers
 Plan projects
 Groups vs. pages
Connect with non-members
 Share Rotary story
 Events
 Donations

28. Using Social Media to Focus and
Increase Humanitarian Service
Person profile vs business page
Incorrect
Not searchable
Correct
Indexed by Google and public can view

29. Using Social Media to Focus and
Increase Humanitarian Service
How to create a Facebook page

30. Using Social Media to Focus and
Increase Humanitarian Service
Club pages

31. Using Social Media to Focus and
Increase Humanitarian Service
Creating a circle
Like other club &
district pages
Repost info from
club pages

32. Using Social Media to Focus and
Increase Humanitarian Service
Interacting as a page
Share your
“brand” by using
Facebook as
your page

33. Using Social Media to Focus and
Increase Humanitarian Service
Interacting as a page
Note difference
in newsfeed
Like/Comment
as page

34. Using Social Media to Focus and
Increase Humanitarian Service
When you change an event Use custom apps to
listing, all invitees are accept payment
notified

35. Using Social Media to Focus and
Increase Humanitarian Service
Causes
• Raise funds
• Create awareness
• Track actions
• Must be a 501c3
• Share “wishes”

36. Using Social Media to Focus and Increase
Humanitarian Service
PETS program – Telling a story
Shared activates
•
via photos and
video
Future attendees
•
know what to
expect
•Gives “non-
Rotarians” an
inside look

37. Using Social Media to Focus and
Increase Humanitarian Service
Twitter

38. Club and district websites
• Wordpress sites
• Link to social media

39. Different Styles - Wordpress

40. Using Social Media to Focus and
Increase Humanitarian Service
Mobile
 Phones and tablets have apps that work
with most social networks
 Easy to stay connected
 Useful for monitoring profiles

41. YouTube
Favorite videos
Connected to RI channel

42. Using Social Media to Focus and
Increase Humanitarian Service
Social networks to note
 LinkedIn
 Pinterest
 Meet Up
 YouTube

43. Panelist Simone Carot Collins

44. Using Social Media to Focus and
Increase Humanitarian Service
Facebook & Twitter
Your own network is powerful
 Putting out a call for help through your own
Facebook status or your page(s) can help
news spread quickly
 Applies to Twitter as well – use a relevant
hashtag to help people follow that
particular project or cause
 Share or re-tweet news to help it spread

45. Using Social Media to Focus and
Increase Humanitarian Service
Facebook
Gather an audience

 Facebook pages are great for ongoing
projects
 Facebook events or groups may be useful
for one-off projects or fundraising events
 Facebook causes is another way of raising
awareness and allowing people to donate
online (for U.S.-based charities)

46. Using Social Media to Focus and
Increase Humanitarian Service
Video
Videos are a powerful way to show what is
being done and to evoke an emotional
response
 Familiar with KONY 2012?
 Can make short videos from photos and text on
animoto.com
 Upload videos to YouTube (for most exposure) or
Vimeo (for no ads!)

47. Social media resources
 Convention presentations --
http://www.slideshare.net/Rotary_International/
 Rotarians on Social Networks Fellowship -- http://rosnf.net
 RI’s official social networking sites -- www.rotary.org/socialnetworking
 Rotary Images – www.rotary.org/images
 Official Rotary graphics – www.rotary.org/graphics
 Social media tips for clubs --
http://www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialm
ediatips.aspx
 Rotary’s blog, Rotary Voices -- http://blog.rotary.org/
 Project Showcase --
http://map.rotary.org/en/project/pages/project_showcase.aspx
 RI on Pinterest -- http://pinterest.com/rotary/

48. Social media resources
 Convention presentations --
http://www.slideshare.net/Rotary_International/
 Facebook Causes -- www.facebook.com/causes
 General Facebook help -- www.facebook.com/help
 Facebook safely tips -- www.facebook.com/fbsafety
 Facebook custom username -- https://www.facebook.com/username/
 Rotary videos on Vimeo -- http://vimeo.com/rotary
 A Rotarian’s Guide to Social Media --
http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf
 Archived issues of The Rotarian on Google Books --
http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ
 RI on Google+ -- https://plus.google.com/u/0/s/Rotary
%20International#103220154881031144795/posts

49. Questions?