Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media for Australian Rotarians


Published on

A presentation given to Rotary District 9690 by Simone Carot Collins about how to use social media for Rotary.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Social Media for Australian Rotarians

  1. 1. Social Media Simone Carot Collins Social Media Consultant & Web Developer Rotarians on Social Networks Fellowship Training Chair
  2. 2. What is social networking? <ul><li>The use of dedicated websites & applications to interact with people you know, or to find people with similar interests. </li></ul><ul><li>Another avenue for building relationships </li></ul>
  3. 3. Social media is not a “fad” <ul><li>Social networking sites have been around for 10+ years </li></ul>2000 2003 May 2003 Feb 2004 Feb 2005 July 2006
  4. 4. Who uses social media? <ul><li>More than 800 million users (@ 16 Oct 2011) </li></ul><ul><ul><li>Over 10 million Australians (50.05% of popn) </li></ul></ul><ul><ul><li>More than 50% of active users log in each day </li></ul></ul><ul><li>The average user: </li></ul><ul><ul><li>Is connected to 80 pages, groups & events </li></ul></ul><ul><ul><li>Has 130 friend connections </li></ul></ul><ul><li>50% of 18-34 year olds check Facebook when they wake up </li></ul><ul><li> / </li></ul>
  5. 5. Who uses social media? <ul><li>In Australia: </li></ul><ul><li>13-17: 13% 18-24: 25% 25-44: 43% 45+: 19% 25-34 bracket is currently the fastest growing in Australia </li></ul>
  6. 6. Why use it for Rotary? <ul><li>Free, easy PR! </li></ul><ul><ul><li>Big source of potential members to share your news with in a non invasive manner </li></ul></ul><ul><ul><li>Higher attendance at events </li></ul></ul><ul><ul><li>Local journalists may follow you on Twitter </li></ul></ul><ul><li>Easily connect with other people </li></ul><ul><ul><li>Get to know your club members better </li></ul></ul><ul><ul><li>Meet Rotarians around the world </li></ul></ul><ul><ul><li>Source people for Rotary programs / projects </li></ul></ul><ul><ul><li>Stay in touch with alumni </li></ul></ul>
  7. 7. How? <ul><li>Personal profiles: share information about Rotary in day-to-day status updates / tweets </li></ul><ul><li>Create a “page” on Facebook for your club </li></ul><ul><ul><li>Share photos & videos to personalise it </li></ul></ul><ul><ul><li>Create Events for your club's activities </li></ul></ul><ul><ul><li>Link it to Twitter to automatically update both </li></ul></ul><ul><li>Use “groups” to keep in touch with specific audiences, e.g. alumni, committees </li></ul><ul><li>Upload your bulletin to SlideShare </li></ul>
  8. 8. What about privacy? <ul><li>If you are concerned about certain data becoming public, don't enter it! (Email too!) </li></ul><ul><li>Facebook terms of service: “ You own all of the content and information you post on Facebook , and you can control how it is shared through your privacy and application settings.” </li></ul><ul><li>What you see on Facebook is not necessarily what other people see </li></ul><ul><li>Make use of “friend lists” to control who can see what </li></ul>
  9. 9. What about privacy? <ul><li>Review your privacy settings regularly. </li></ul><ul><li>If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app. </li></ul><ul><li>Like to be kept up to date about changes on Facebook. </li></ul><ul><li>Set up Google alerts. </li></ul>
  10. 10. Developing your strategy <ul><li>What outcomes do you want to achieve from your online presences? </li></ul><ul><ul><li>Which audiences are you trying to reach? </li></ul></ul><ul><ul><li>How will you reach them (which platforms)? </li></ul></ul><ul><ul><li>What information will you share? </li></ul></ul><ul><ul><li>How often will you share it? </li></ul></ul><ul><ul><li>Who is responsible for updates? Who are your admins? </li></ul></ul><ul><ul><li>How will you handle negative press? </li></ul></ul>
  11. 11. Social media – Club level <ul><li>Use Facebook Pages (and possibly Twitter, SlideShare, YouTube) to connect with public </li></ul><ul><li>Use closed or secret Groups for specific audiences </li></ul><ul><li>Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open </li></ul><ul><li>Also share general news about other Rotary successes </li></ul>
  12. 12. Website – Club level <ul><li>For more in-depth / less time-sensitive information: showcase projects, board / committees / contacts, where the club meets </li></ul><ul><li>Keep it simple – the more you have on your site, the harder it is to maintain </li></ul><ul><li>Don't set up a members area unless your members will actually use it! </li></ul><ul><li>Consider your audience(s). Avoid jargon. </li></ul><ul><li>Include your suburb/town, NSW and Australia </li></ul>
  13. 13. Social media – District level <ul><li>Use Facebook Pages </li></ul><ul><ul><li>Main audience: Rotarians </li></ul></ul><ul><ul><li>Can also use pages for district-wide programs aimed at new generations </li></ul></ul><ul><li>Share district-wide events, reminders about deadlines, news about what is happening across the district. Encourage clubs to share their own news. </li></ul><ul><li>“ Like” Rotary-related pages to tag them and post on their walls </li></ul>
  14. 14. Social media – Personal level <ul><li>Share Rotary through your own networks </li></ul><ul><ul><li>Post / Share Rotary news, photos and videos in your own status </li></ul></ul><ul><ul><li>Invite your contacts to Events </li></ul></ul><ul><li>Build relationships with / gain new ideas from other Rotarians </li></ul><ul><ul><li>Like / Follow Rotary pages and accounts and interact with them </li></ul></ul><ul><ul><li>Friend / Subscribe to / Follow other Rotarians and family of Rotary </li></ul></ul>
  15. 15. Any questions? <ul><li>Is there anything that we haven't covered that you would like to know about, or is there something you would like to go into in more depth? </li></ul><ul><li>Please feel free to contact me: [email_address] </li></ul><ul><li>Help is also available through the Rotarians on Social Networks Fellowship: </li></ul>