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Social Media for Australian Rotarians


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A presentation given to Rotary District 9690 by Simone Carot Collins about how to use social media for Rotary.

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Social Media for Australian Rotarians

  1. 1. Social Media Simone Carot Collins Social Media Consultant & Web Developer Rotarians on Social Networks Fellowship Training Chair
  2. 2. What is social networking? <ul><li>The use of dedicated websites & applications to interact with people you know, or to find people with similar interests. </li></ul><ul><li>Another avenue for building relationships </li></ul>
  3. 3. Social media is not a “fad” <ul><li>Social networking sites have been around for 10+ years </li></ul>2000 2003 May 2003 Feb 2004 Feb 2005 July 2006
  4. 4. Who uses social media? <ul><li>More than 800 million users (@ 16 Oct 2011) </li></ul><ul><ul><li>Over 10 million Australians (50.05% of popn) </li></ul></ul><ul><ul><li>More than 50% of active users log in each day </li></ul></ul><ul><li>The average user: </li></ul><ul><ul><li>Is connected to 80 pages, groups & events </li></ul></ul><ul><ul><li>Has 130 friend connections </li></ul></ul><ul><li>50% of 18-34 year olds check Facebook when they wake up </li></ul><ul><li> / </li></ul>
  5. 5. Who uses social media? <ul><li>In Australia: </li></ul><ul><li>13-17: 13% 18-24: 25% 25-44: 43% 45+: 19% 25-34 bracket is currently the fastest growing in Australia </li></ul>
  6. 6. Why use it for Rotary? <ul><li>Free, easy PR! </li></ul><ul><ul><li>Big source of potential members to share your news with in a non invasive manner </li></ul></ul><ul><ul><li>Higher attendance at events </li></ul></ul><ul><ul><li>Local journalists may follow you on Twitter </li></ul></ul><ul><li>Easily connect with other people </li></ul><ul><ul><li>Get to know your club members better </li></ul></ul><ul><ul><li>Meet Rotarians around the world </li></ul></ul><ul><ul><li>Source people for Rotary programs / projects </li></ul></ul><ul><ul><li>Stay in touch with alumni </li></ul></ul>
  7. 7. How? <ul><li>Personal profiles: share information about Rotary in day-to-day status updates / tweets </li></ul><ul><li>Create a “page” on Facebook for your club </li></ul><ul><ul><li>Share photos & videos to personalise it </li></ul></ul><ul><ul><li>Create Events for your club's activities </li></ul></ul><ul><ul><li>Link it to Twitter to automatically update both </li></ul></ul><ul><li>Use “groups” to keep in touch with specific audiences, e.g. alumni, committees </li></ul><ul><li>Upload your bulletin to SlideShare </li></ul>
  8. 8. What about privacy? <ul><li>If you are concerned about certain data becoming public, don't enter it! (Email too!) </li></ul><ul><li>Facebook terms of service: “ You own all of the content and information you post on Facebook , and you can control how it is shared through your privacy and application settings.” </li></ul><ul><li>What you see on Facebook is not necessarily what other people see </li></ul><ul><li>Make use of “friend lists” to control who can see what </li></ul>
  9. 9. What about privacy? <ul><li>Review your privacy settings regularly. </li></ul><ul><li>If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app. </li></ul><ul><li>Like to be kept up to date about changes on Facebook. </li></ul><ul><li>Set up Google alerts. </li></ul>
  10. 10. Developing your strategy <ul><li>What outcomes do you want to achieve from your online presences? </li></ul><ul><ul><li>Which audiences are you trying to reach? </li></ul></ul><ul><ul><li>How will you reach them (which platforms)? </li></ul></ul><ul><ul><li>What information will you share? </li></ul></ul><ul><ul><li>How often will you share it? </li></ul></ul><ul><ul><li>Who is responsible for updates? Who are your admins? </li></ul></ul><ul><ul><li>How will you handle negative press? </li></ul></ul>
  11. 11. Social media – Club level <ul><li>Use Facebook Pages (and possibly Twitter, SlideShare, YouTube) to connect with public </li></ul><ul><li>Use closed or secret Groups for specific audiences </li></ul><ul><li>Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open </li></ul><ul><li>Also share general news about other Rotary successes </li></ul>
  12. 12. Website – Club level <ul><li>For more in-depth / less time-sensitive information: showcase projects, board / committees / contacts, where the club meets </li></ul><ul><li>Keep it simple – the more you have on your site, the harder it is to maintain </li></ul><ul><li>Don't set up a members area unless your members will actually use it! </li></ul><ul><li>Consider your audience(s). Avoid jargon. </li></ul><ul><li>Include your suburb/town, NSW and Australia </li></ul>
  13. 13. Social media – District level <ul><li>Use Facebook Pages </li></ul><ul><ul><li>Main audience: Rotarians </li></ul></ul><ul><ul><li>Can also use pages for district-wide programs aimed at new generations </li></ul></ul><ul><li>Share district-wide events, reminders about deadlines, news about what is happening across the district. Encourage clubs to share their own news. </li></ul><ul><li>“ Like” Rotary-related pages to tag them and post on their walls </li></ul>
  14. 14. Social media – Personal level <ul><li>Share Rotary through your own networks </li></ul><ul><ul><li>Post / Share Rotary news, photos and videos in your own status </li></ul></ul><ul><ul><li>Invite your contacts to Events </li></ul></ul><ul><li>Build relationships with / gain new ideas from other Rotarians </li></ul><ul><ul><li>Like / Follow Rotary pages and accounts and interact with them </li></ul></ul><ul><ul><li>Friend / Subscribe to / Follow other Rotarians and family of Rotary </li></ul></ul>
  15. 15. Any questions? <ul><li>Is there anything that we haven't covered that you would like to know about, or is there something you would like to go into in more depth? </li></ul><ul><li>Please feel free to contact me: [email_address] </li></ul><ul><li>Help is also available through the Rotarians on Social Networks Fellowship: </li></ul>