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5 Things Every Rotary Club Facebook Page Should Have


Published on

Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.

Published in: Social Media
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5 Things Every Rotary Club Facebook Page Should Have

  1. 1. 2014 ROTARY INTERNATIONAL CONVENTION Five Things Every Rotary Club Facebook Page Should Have #ricon14
  2. 2. • 20 years communications experience • 6 years social media experience • Manages, @rotary, LinkedIN Antoinette Tuscano, Communications senior supervisor at Rotary
  3. 3. 1. Determine your audience and create a strategy 2. Use images that make your club look great 3. Make your About and other Facebook tabs work for you 4. Post content that is relevant to your audience 5. Get club buy-in The Facebook Five
  4. 4. Audience #ricon14
  5. 5. Who would you like to read your social media posts? And why?
  6. 6. Who is best reached by Facebook? Club members that you see every week and you have email addresses and phone numbers for? Or an external audience looking to learn more and might want to join or donate to your club? Audience
  7. 7. What Rotary does can provide the content Facebook audiences look for
  8. 8. Strategy TAKE ACTION #ricon14
  9. 9. 80 percent of your Facebook posts should be about what’s most relevant to your audience. Strategy – How do you reach your audience?
  10. 10. How do you want someone to feel after reading your post? What action would you like someone to take after reading your post? They read your post, and now so what?
  11. 11. Simone Collins •Rotary Club of Freshwater Bay, District 9455, Western Australia •RICON14 Organizing Committee & Promotions Committee Member •ROSNF Charter Chair & former ROSNF Training Chair •14 years professional experience in online communities / social media • • • • •
  12. 12. • Professional look – close up, in focus, good lighting • Colour! • Action • Happy people…and lots of them! • Tell a story • Showcase your members and achievements Photos – What attracts people?
  13. 13. Photos with an air of mystery
  14. 14. Photos that introduce your happy members
  15. 15. Photos of your fun, exciting events!
  16. 16. Photos of your club making a difference!
  17. 17. Photos that recognise success
  18. 18. • Profile picture needs to look good as a small square • Nothing too busy Easily identifiable, e.g. Rotary emblem Not likely to change regularly • Cover photos can showcase your club Photos are easy (only see 850 x 315 px) but choose wisely More professional mashup with appropriate text (e.g. website URL) even better Profile Pics and Cover Photos
  19. 19. Profile Pics and Cover Photos
  20. 20. Profile Pics and Cover Photos
  21. 21. About Section -- Overview • Set the scene succinctly in the “About” overview, just under your profile pic – don't overrun the space provided! • In particular, mention where precisely you are! It can be impossible to work out where a club is from its name alone, especially since many places share the same town name. • If you have room, include your web address.
  22. 22. About Section -- Details • Fields provided depend on page category chosen. • Fill in as much detail as possible – especially your contact details! • Be sure to include your web address so visitors can explore further.
  23. 23. About Section – Life Events • Use Life Events/ Milestones to record key occasions: club presidents, awards and etc…
  24. 24. Connect with other organizations Like the pages of other organizations you work with, including Rotaract and Interact clubs, and interact with them!
  25. 25. Events • Events are a great way to increase attendance • Very quick to set up • Guests can buy tickets online • Map of location • Easily update attendees and those considering going • Automatic reminders through Facebook
  26. 26. ABOUT THE SPEAKER: Susan E. Fisher Susan’s Rotary Social Media Sites Rotary Club of Wilmette Harbor Facebook page Rotary Club of Wilmette Harbor LinkedIn group Rotary Club of Wilmette Harbor Twitter account President Elect & Communications Chair Wilmette Harbor Rotary Club, Wilmette, Illinois, USA Rotary Foundation Ambassadorial Scholar in Journalism Related credentials: M.Ed. & interactive marketing certificate Meet me on LinkedIn
  27. 27. Content EXCHANGE IDEAS #ricon14
  28. 28. PUT A FACE ON ROTARY: Tell your club’s story Reflect your brand Set call to action Remember: A picture says … Encourage “likes” Promote events
  29. 29. PUT A FACE ON ROTARY: Show who you are & what you do This iconic club photo attracted 768 unique users: Why? • Many people tagged • Many people “liked” • Several people commented • One person shared
  30. 30. • Use a conversational voice • Target audience with relevant messages • Strike an emotional chord • Try questions to engage • Make clear calls to action ENGAGE THE VISITOR: Be simple, relevant, and direct
  31. 31. ENGAGE THE VISITOR: Help people find you with “like”, @, “tag” & “#” Help people find you and learn your story through • Likes • Tags • Hashtags (#)
  32. 32. KEEP IT FRESH: Check your results, adjust accordingly
  34. 34. SELL YOUR CLUB: Be clear about benefits • Encourage dialogue • Tell them: FB is too big to ignore • Be clear about objectives: awareness • Contrast with other media • Explain benefits: • Puts a “face” on Rotary • Strengthens club ties • Builds support • Supports recruiting
  35. 35. ADDRESS FEARS: Be frank and keep it simple •Simplify concepts •Discuss privacy Define terms: FB, pages, groups, friend, like, messages, news feed, notifications, poke, profile, ticker, timeline, wall
  36. 36. GET STARTED: Ask your members to take specific action • Sign up • Visit • Like • Visit • Click • Comment • Share • Keep the momentum – champion the champions, send reminders, set a regular cadence of posts, use scheduling tools, designate a page roles
  37. 37. Questions? #ricon14
  39. 39. PUT A FACE ON ROTARY: Show ‘em who’s coming to dinner…or breakfast
  40. 40. PUT A FACE ON ROTARY: Show how to get involved