Beyond the Basics in Social Networking


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These are the presentation slides from our second session on social media at the District 5170 Assembly aka Rotary University on March 31, 2012.

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  • Social Media is not just Facebook, Twitter, LinkedIn, Google+
  • Word of mouth, print media, radio, television, web 1.0, social media, social networking
  • & &
  • ROSNF: Rotarians On Social Networks Fellowship
  • Beyond the Basics in Social Networking

    1. 1. Hashtag: #D5170Beyond the Basics inSocial NetworkingRotary District 5170District Assembly / Rotary UniversityMarch 31, 2012 Edward Niu, moderator Linda Chreno, San Leandro Steve Ontiveros, Castro Valley Deb Tacker, Livermore
    2. 2. Hashtag: #D5170Agenda• Introductions• Social Media For Rotarian Communication & Promotion • Communication within Rotary • Public relations with the community at large • Solving the mystery of Rotary leading to increased membership• Case Studies • Using Twitter To Create Event Discussion • Castro Valley Event Pages • “How to Use Facebook” Workshop• Q&A Note: Luncheon will start promptly on time
    3. 3. Hashtag: #D5170The Social Media Universe
    4. 4. Hashtag: #D5170Social (Mass) Media• Social Media: One-to-Many Communication with Interactivity • Youtube • Blogging • Podcasting• Social Networks allow Many-to-Many Communication also with Interactivity• Evolution of communication
    5. 5. Hashtag: #D5170New Media, Global Access• Mass Communication is Easier and Cheaper Than Ever • Why Not Utilize It? Add, Don’t Replace • Speak to People the Way They Want to Be Spoken To • Next generation communicates this way• Three Ways To Use Social Media at your Local Club • Intra-Rotary Communications – Immediate & Recorded • Connection with Local Communities as well as Global Reach • Increase Membership – Remove the Mysterious that is Rotary• 6 degrees of separation is now 4 due to Facebook• Each Rotarian has a significant sphere of influence• Actualize the purpose in joining Rotary.
    6. 6. Hashtag: #D5170Build Multiple Points of Presence • Facebook Page Start with One, Build From There • LinkedIn Group • Twitter Account • Pinterest Page • Google+ Page • YouTube Channel • Clubrunner Website • A Club Blog • • Press Releases • Podcasting
    7. 7. Hashtag: #D5170How Can Twitter Be Useful?• 100M monthly active users• Real time many-to-many communication• It’s all noise until you focus on one channel• Hashtags #• Records multiple points of view from an event. Linda Chreno
    8. 8. Hashtag: #D5170Creating Event Pages• Smart Promotion of Castro Valley Club• Use “Event” Pages• Understand the Method, Then Use It Steve Ontiveros Beyond Facebook.••
    9. 9. Hashtag: #D5170
    10. 10. Hashtag: #D5170
    11. 11. Hashtag: #D5170
    12. 12. Hashtag: #D5170Facebook Workshop• San Leandro Club Community Project• Help People Get Started on Facebook• Hands-On Workshop at Multiple Locations, connected via conference line & Facebook• Learn how to use Facebook• “Silent Running” Best Part• Successful Test• Planning to Bring to Larger Community in the spirit of Service Above Self
    13. 13. Hashtag: #D5170Takeaways• Social Media is a HUGE under-utilized asset of communication for clubs• Much easier to provide the overall picture of what Rotary has to offer.• Use social media to increase membership• How to Use Twitter Effectively• Out of the Box Thinking Promotes Events AND Rotary• Facebook Workshop to Engage Community• Audience Takeaways
    14. 14. Hashtag: #D5170Evaluations• Your feedback is vitally important.• Take some time to write your evaluations before moving on to your next session.• Thank you for your attendance and participation!
    15. 15. Hashtag: #D5170Contact Info + Notice Edward Niu Text EDNIU to 72727 510-592-4351 Please complete your evaluations & head to the Luncheon QUICKLY! Thank you!