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The Shift to Social Media

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Social Media is not about advertising, it's about sharing and informing. This presentation focuses on the Shift we have to make to make social media work for our organizations. Given at the Rotary International Convention in Ban

Published in: Technology, Business

The Shift to Social Media

  1. 1. The Shift to Social Media Plugging in and Reaching Out
  2. 2. Traditional Marketing
  3. 3. Social Media Marketing
  4. 4. Social Media Statistics• 96% of Generation Y have joined a social network• Social Media has overtaken porn as the #1 activity on the Web• In less than 9 months Facebook added over 100 million users• Fastest growing segment acebook on Facebook is 55-65 year-old females
  5. 5. Steps to Success• Decide which social media platforms – Blogs, Twitter, LinkedIn, YouTube, Facebook, Google+• Pick the people who will manage your initiative• Create content and story• Educate everyone
  6. 6. The Tools
  7. 7. The Tools – Facebook
  8. 8. The Tools – Facebook
  9. 9. The Tools – Facebook
  10. 10. The Tools – Facebook
  11. 11. The Tools – Twitter
  12. 12. The Tools – LinkedIn
  13. 13. The Tools – YouTube
  14. 14. The Tools – YouTube
  15. 15. The Tools – Google+
  16. 16. The Shift
  17. 17. Start with
  18. 18. Start with Your Story
  19. 19. Let’s Play
  20. 20. The Shift to Social Media• Sharing pictures and stories of the… – Places we’ve visited – Things we’ve done – People we’ve met• Sharing our experience and excitement to keep Rotary growing

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