Demystifying Social Media
4th September 2012
Vivian Yang

In the beginning…..
People used to meet up and talk..
of course it was hard when you do
not live near each other.

As time passed…
New ways of communication developed
post, pigeons, telegraph, light signals,
telephones, couriers, newspapers, TV,
radio, emails, fax…

Today…
we have SOCIAL MEDIA

WHAT IS SOCIAL MEDIA??
“a group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, and that allow the
creation and exchange of user generated
content.”
- Wikipedia

Or simply put..
social media is people have
conversations online,
powered by online tools which help
groups of people come together.

The conversations take place on…
• Social Networking e.g. Facebook, LinkedIn, My space
• Blogs
• Micro-blogging e.g. Twitter
• Media Sharing – Video Sharing, Photo Sharing e.g. Youtube, Picassa, Flickr
• Discussion Forums & Message Boards
• Social Events (Gets the word out about events) e.g. Meetup
• Customer Reviews
• Knowledge Sharing e.g. Wikipedia, Ask.com
• Social News (allows people to submit news stories) - Digg, Reddit
• Social Bookmarking (allows you to bookmark and share your websites) e.g.
Delicious
• Check-ins e.g. Foursquare
• Podcast
and lots, lots more…

The power of social media
Co-workers Vendors
YOU
YOU
Employees Friends
Colleagues

The power of social media
Co-workers Vendors Co-
workers Vendors
YOU
Friends
Employees
Employees Friends
Colleagues Colleagues

The power of social media
Co-workers
Co-workers Vendors Vendors
Co-workers
Vendors
Employees
YOU
Friends
Employees Colleagues Friends
Employees Friends
Colleagues Colleagues

Social Media isn’t a fad .. it’s a
fundamental shift in the way we
communicate

WHY SOCIAL MEDIA MATTERS

Years taken to reach 50 million users
RADIO – 38 years
TV – 13 years
Internet – 4 years
IPOD – 3 years
Facebook added 200 million users
in less than a year

SOCIAL MEDIA has overtaken
Pornography as the #1 activity in
the web

1 in 8 couples married in the US
met via social media

If FACEBOOK was a country, it
would be the world’s 3rd largest
country.

More Facebook Facts
• One in 9 people in the world are on Facebook
• Monthly active users now total nearly 850
million
• One in 7 minutes spent online is on Facebook
• 100 billion connections

11.5m Australians on Facebook
That’s half our population

4 billion views per day on
YouTube..
During this preso, a few hundred
hours of video would be
uploaded onto YouTube

If Wikipedia were made into a
book, it would be 2.25 million
pages long

Lady Gaga, Justin Bieber &
Britney Spears
have more twitter followers than
the entire populations of North
Korea, Australia, Chile, ..Sweden
and Greece combined

More Twitter Facts
• There are over 465 million accounts
• 175 million tweets a day
• Most number of followers:
1) Lady Gaga 29m,
2) Justin Bieber 27m
3) Kate Perry 26m
• In Australia… there are 2.1m accounts

Australian users Ave time spent per
visit (Australia)
Facebook 11.5m 21 min
YouTube 11m 20 min
Blogspot 4m 6 min 40 s
LinkedIn 2.2m 8 min 50 s
Twitter 2.1m 10 min 50 s
Wordpress 1.6m 5 min 30 s

Numbers we cannot ignore!

Social Media & Rotary

FACEBOOK

Our Rotary Club
Facebook page
www.facebook.com/macquarieparkrotary

Rotaract Club of Macquarie Uni (191 likes) Rotary Club of Sydney (225 likes)
www.facebook.com/rotaractmq www.facebook.com/SydneyRotaryClub

End Polio Now – 17,000 likes Rotary International -188,000 likes
https://www.facebook.com/pages/End- https://www.facebook.com/rotary
Polio-Now/78976274836

Facebook page allows us to
showcase our Club activities

You can stay in touch even if you missed an event

Engage with the public and
with members

Demonstrate our successes

Promote our club

Publicise our events

Share members’
activities

Promote other clubs’
activities

Rotarians on Social Networking Rotaract Club of Macquarie Uni
Fellowship
Facebook
Groups
- facilitates
more
discussions
within a
group

And here’s our
newest page –
Rotary Carols on the
Common

TWITTER

What is Twitter
Twitter is a social network where you
post short bursts of thoughts and
information.

“You say what you’re doing in 140 characters or
less, & people who are interested in you get
those updates..
Twitter lets people share moments of their
lives…momentous occasions or mundane ones.
“
Evan Williams, Co-founder of Twitter

Twitter Speak
Tweet A message on Twitter
Twitter Handle username
e.g. @macparkrotary
Follow when you subscribe to messages from another individual,
you follow the person on Twitter
@reply public message sent from one person to another
DM Direct message from one individual to another
RT Retweet – sharing someone else’s post
Hashtag Allows a tweet to be easily searched and located
e.g. #tedxmacuni

www.twitter.com/rotary
Twitter Followers &
Handle Following
-username
@rotary
@macparkro
tary RT
Retweet
– sharing
someone
else’s
post
Hashtag
Tweets Allows a
tweet to
be easily
searched
and
located
#Rotary

www.twitter.com/macparkrotary
@reply
-public
message
sent from
one person
to another
Aka
“mentions”

www.twitter.com/endpolionow
Sharing of
news

www.twitter.com/ndtimes
Sharing of
news

www.twitter.com/itsrotary

Benefits of Twitter:
Real time
Quick
Simple

It allows you to
- stay connected
- stay informed
- network & collaboration with likeminded
people
- promotion and outreach
- research
“It’s my water cooler”

So, what’s next?

If you are not on social networks
yet, just join one and observe…

Facebook
Join up and see what your friends are doing
“Like” some organisations and stay in touch

Step-by-step guide to joining Facebook
in September issue of RDU life & leisure

TWITTER
Join up and search for your favourite topics
e.g. #coffee, #rotary etc and see what people
are saying

Only start interacting when
you are ready.

And remember to share your
stories..especially Rotary stories

And when you have some
exciting news, send me the info
and some pictures, and we can
share it on social media.

Facebook
www.facebook.com/macquarieparkrotary
www.facebook.com/rotarycarolsonthecommon
www.facebook.com/rotaractmq
Twitter
www.twitter.com/macparkrotary

YouTube Channel
http://www.youtube.com/user/RotaryInternational
LinkedIn Group
http://www.linkedin.com/groups?gid=858557
Twitter
Follow @rotary at http://twitter.com/rotary
Facebook
https://www.facebook.com/rotary

For any questions, please feel free to connect with me on:
Email
vivian@businesspropulsion.com.au
Facebook
Personal: https://www.facebook.com/vivyang
Business: https://www.facebook.com/BusinessPropulsion
Twitter
Follow @vivianmyang at www.twitter.com/VivianMYang
LinkedIn
http://www.linkedin.com/in/vivyang

THANK YOU