Media and Promotions


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Presentation given by Sofia Sotomayor Magana at the 2013 Youth Exchange Officers Preconvention Meeting in Lisbon, Portugal.

Published in: News & Politics, Business
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Media and Promotions

  1. 1. MEDIA AND PROMOTIONS Sofía Sotomayor M. D 4100 Mexico
  2. 2. PR is the practice of managing the spread of information between an individual or an organization and the public. It involves the cultivation of favorable relations for them and their target audience, thru the use of a variety of communication channels and tools.
  3. 3. Why is PR important for us?  It generates the need to plan and organize.  It creates and image of ourselves, our organization and our program.  It differentiates ourselves from others.  It help us to promote the image and activities of a person, enterprise, or organization.
  4. 4. Regardless of cultural differences, all Rotary Clubs have audiences with whom they should communicate, including the media, government, business and civic leaders, as well as qualified prospective members and people directly interested in Rotary programs.
  5. 5. Components of PR Understanding news PR writing Media Relations External Relations Non traditional media
  6. 6. Necessary Elements of News  Immediacy  Proximity  Prominence  Singularity  Conflict  Emotional appeal  Consequence
  7. 7. PR Writing for a Press Release Where Why When What Who
  8. 8. Additional information Include a fact sheet about Rotary Media Kit, including a club or district brochure, a news release about the event and a fact sheet about the Rotary program involved.
  9. 9. Media Relations Identifying media targets. Developing a media list. Contacting the media. Conducting interviews with the media. Managing crisis.
  10. 10. External Relations Working with other organizations is an important component of PR today. It helps to increase public awareness of your club’s activities, multiply the impact of a project and expand your access to technical or financial resources.
  11. 11. Tips to Maximize your ER Develop clear guidelines. Ask the cooperating organization to feature information of the joint project in their Website, as well as information of your club, district and program. Issue joint press releases. Host local events to raise funds for both organizations.
  12. 12. Beyond Traditional Media Cable and Public Access Television Public Service Announcements Building an effective Website Billboards, posters and signage Newspaper supplements Brochures Presentations and speeches
  13. 13. Websites and Social Media View Websites and Social Media as part of your PR and marketing budget. Your online presence should not be an isolated expense or something for the “techie” person of your Committee to work on alone.
  14. 14. Maximazing your Website Effect Go on line before you start your own social media page, to see what other districts are doing, note what you like and what you think would work well for communicating to your community and reaching your goals.
  15. 15. Develop a communications plan. This includes identifying an intended audience (Prospective YES, host families, Rotarians) goals (Promote the program in your community, find committee members) and a message (Our program has a signature project, our district offers cultural trips)
  16. 16.  Update your page regularly, but not too often, with photos, videos and text.  Plan to update your Facebook, or Tweeter at least once per week, but not five times per day.  If you update too much, people will be overwhelmed and tune you out. If you don’t update enough, people will think your district isn’t active.
  17. 17. Designate moderators. Check all social media sites for spam or other inappropriate comments nearly every day.
  18. 18. Look professional. Social media pages are a reflection of your program, check your spelling and use the Rotary emblems correctly.
  19. 19. We should embrace technology because even though is human to fear change, change is the only way to embrace progress.