MEDIA AND PROMOTIONS
Sofía Sotomayor M.
D 4100 Mexico
PR is the practice of managing the
spread of information between an
individual or an organization and the
public. It involves the cultivation of
favorable relations for them and their
target audience, thru
the use of a variety of
channels and tools.
Why is PR important for us?
It generates the need to plan and
It creates and image of ourselves, our
organization and our program.
It differentiates ourselves from others.
It help us to promote the image and
activities of a person, enterprise, or
Regardless of cultural differences, all
Rotary Clubs have audiences with
whom they should communicate,
including the media, government,
business and civic leaders, as well
as qualified prospective
members and people
directly interested in
Components of PR
Non traditional media
Necessary Elements of News
PR Writing for a Press
Include a fact sheet about Rotary
Media Kit, including a club or
district brochure, a news release
about the event and a fact sheet
about the Rotary program
Identifying media targets.
Developing a media list.
Contacting the media.
Conducting interviews with the
Working with other organizations is
an important component of PR
It helps to increase public
awareness of your club’s activities,
multiply the impact of a project and
expand your access to technical or
Tips to Maximize your ER
Develop clear guidelines.
Ask the cooperating organization to
feature information of the joint
project in their Website, as well as
information of your club, district and
Issue joint press releases.
Host local events to raise funds for
Beyond Traditional Media
Cable and Public Access Television
Public Service Announcements
Building an effective Website
Billboards, posters and signage
Presentations and speeches
Websites and Social Media
View Websites and Social Media as
part of your PR and marketing
budget. Your online presence
should not be an isolated expense
or something for the “techie” person
of your Committee to work on
Maximazing your Website
Go on line before you start your
own social media page, to see what
other districts are doing, note what
you like and what you think would
work well for communicating to
your community and reaching your
Develop a communications plan. This
includes identifying an intended
audience (Prospective YES, host
families, Rotarians) goals (Promote the
program in your community, find
committee members) and a message
(Our program has a signature project,
our district offers cultural trips)
Update your page regularly, but not too
often, with photos, videos and text.
Plan to update your Facebook, or
Tweeter at least once per week, but not
five times per day.
If you update too much, people will be
overwhelmed and tune you out. If you
don’t update enough, people will think
your district isn’t active.
Check all social media sites for
spam or other inappropriate
comments nearly every day.
Social media pages are a reflection
of your program, check your
spelling and use the Rotary
We should embrace
technology because even
though is human to fear
change, change is the only
way to embrace progress.