Yammer - from 0 to 1500 in three weeks

Yammer – From 0 to 1500 users in 3 weeks Martin @Risgaard Rasmussen Intrateam Event, Copenhagen, March 2013

About me

Grundfos in brief• Founded in 1945 by Poul Due Jensen• Annual production of more than 16 million pump units• The world’s largest manufacturer of pumps and pump systems• Turnover of DKK 21 billion (EUR 2.84 bn) in 2011• More than 19,000 employees worldwideThe Grundfos PurposeGrundfos is a global leader in advanced pumpsolutions and a trendsetter in water technology. OwnershipWe contribute to global sustainability bypioneering technologies that improve quality of lifefor people and care for the planet.

Global Working Culture in Grundfos The Global Working Culture initiative is born out of Carstens Bjergs intent of creating a global organisation where everyone works and collaborates as effectively as if all were ‘sitting under the same roof’. -Global Working Culture charter, 2011

The first steps towards a social business…

We need something new!(Part 1 – Workshop in Copenhagen)”How can we use social media toconnect people before they meetphysically in Copenhagen?”The Approach• 2 ”IT guys” called in to help…• 4 Community managers appointed• 40 Invitations sent out two weeks before the event.• Hosts posted new content regularly to encourage feedback• Secondary purpose: Yammer would allow users to involve ”people at home” in the workshop.

We need something new!(Part 2 – Innovation project)”We need a more flexible, socialcollaboration tool for our new project –Could that be Yammer?”The Approach• 1 strong driver (Project manager) who went all in from day 1.• All project members in a relatively small team invited and all Internal emails banned!• Everything on Yammer – also files and documentation.

10 months – 5 Important Lessons Learned

Lesson 1: It all starts with a purpose Purpose… Contribution Results! Encourages Receives Change Feedback Creates Enables Decisions/ Understanding The Commitment Loop

Our 5 generic purposes / application areas1. The Global Grundfos Community2. Geographically dispersed departments / teams3. Project communication/collaboration4. Communities of Practise5. Ad hoc collaboration spacesAn example from a community of practise• To create a common place to share ideas and experiences, enhance awareness and knowledge related to the Extranet.• Empower members to master and optimize the use of Extranet in their organization.• Create interest and establish synergies with other communities to maximize the benefits of the Extranet.

Lesson 2: Respect the 90:9:1 principle**The number of people who create content on the Internet represents approximately 1% (or less) of the people actually viewingthat content. For example, for every person who posts on a forum, generally about 99 other people are viewing that forum butnot posting. (from Wikipedia) Image credit: Jake McKee

Lesson 3: Communicate, Communicate…An unplanned ‘Yammer explosion’ is like a virus: It causesdisruption that makes people uncomfortable so the‘company immune system’ tries to get rid of it.• Think about your user adoption strategy from day 1 both for early and late adopters.• Create guidelines for social media use Recommended read!• ”It’s OK… You’ll feel better tomorrow!” Total Engaged % 30,0And most importantly: 25,0 20,0• Explain the Why, How, and What as 15,0 early as possible. 10,0 5,0 0,0 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 8

Lesson 4: Show me the money!…or rather: Make the value visible!• Promote the good examples• Praise the creators personally• Create a tag for good content• Encourage and facilitate…and as a nice bonus you end up withsome very useful arguments for discussionswith people who label Yammer as a wasteof time 

Wasting time…?

Lesson 5: Be available and honest!Don’t just launch and leave! Yammer is a new way ofworking for many and people need to learn how!Support the learning process.Don’t argue and defend! People will call Yammer ‘crap’and do it to your face. Ask for reasons rather thanevidence. Keep calm…Do get out there – talk to people! People will be lookingfor heroes and help. From a personal brandingperspective, here’s your chance!Do get the security guys on board! Involve them as earlyas possible, but be prepared to stand your ground!

So what’s next for Grundfos?

The 6 things social media does well Image credit: http://www.slideshare.net/jeremywaite/purpose-pyramid

Our lessons – summarized1. It all starts with a purpose – The more specific the better.2. The 90:9:1 principle is real – Community managers and champions are vital!3. Communicate loud and clear what Yammer is and isn’t – ”objects in the mirror may be larger than they appear!”4. Show the value when it becomes apparent – Impossible to show up front, but emerges early.5. Find some comfy shoes and get out there. Be available! – YOU are the Yammer guy or girl (sometimes the ”Yammer geek” so make sure to wear your thick skin as well…)

Comments? Questions? Martin Risgaard Rasmussen mrrasmussen@grundfos.com @Risgaard http://connaxions.wordpress.com Thank you! -Reid Hoffmann, Founder, LinkedIn

https://twitter.com	128
http://ticsyformacion.com	106
http://connaxions.wordpress.com	62
https://www.rebelmouse.com	59
http://www-ig-opensocial.googleusercontent.com	28
http://www.intrateam.dk	25
http://tweets.intranatverk.se	19
http://localhost	18
http://joseypocomas.wordpress.com	15
http://www.brush-it.com.ar	6
http://www.intrateam.com	5
http://www.linkedin.com	5
http://www.onlydoo.com	3
http://tweetedtimes.com	2
http://raices.p.ht	2
http://formacion.telefonica.es	2
http://formacion.telefonica.com	2
https://www.yammer.com	1
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Yammer - from 0 to 1500 in three weeks

by Martin Risgaard on Mar 07, 2013

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