The Endorphin Effect: raising money with athletic events


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Firstgiving’s James Campbell discusses using athletic events for nonprofit fundraising. Did you know that the average charity runner raises more than double what a walker does, and that a marathoner raises 50% more than that?

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The Endorphin Effect: raising money with athletic events

  1. 1. Webinar recorded January 28, 2009 The endorphin effect: raising money with althletic events A webinar with James Campbell, January 28, 2009
  2. 2. Before we start… <ul><li>For audio: </li></ul><ul><ul><li>Turn on your computer’s speakers or plug in headphones, or… </li></ul></ul><ul><ul><li>Call 773-945-1011 and enter code 654-536-598 (may be a toll call) </li></ul></ul><ul><li>Slides and a recording of this session will be available on our website in a few days </li></ul><ul><li>Ask your questions any time using the question tool; we will answer as many as possible at the end of the webinar </li></ul>Webinar recorded January 28, 2009
  3. 3. Today’s webinar <ul><li>Why all the buzz about endurance events? </li></ul><ul><li>Finding and choosing a marathon </li></ul><ul><li>Implementing your program </li></ul><ul><li>Promoting your endurance team and event </li></ul><ul><li>About Firstgiving </li></ul><ul><li>Q&A </li></ul>Webinar recorded January 28, 2009
  4. 4. What our numbers say <ul><li>Average amounts raised on Firstgiving in 2008: </li></ul><ul><li>Walkers (25,479 fundraisers) $ 420 </li></ul><ul><li>Runners (7,428 fundraisers) $ 982 </li></ul><ul><li>Marathoners (3,229 fundraisers) $ 1,458 </li></ul>For audio, turn on your PC speakers or dial 773-945-1011 code 645-536-598
  5. 5. What’s the connection between endurance athletes and fundraising? <ul><li>Personal connection or experience with the cause </li></ul><ul><li>Social responsibility </li></ul><ul><li>Support network, including camaraderie of: </li></ul><ul><ul><li>The nonprofit’s marathon team </li></ul></ul><ul><ul><li>The community created around fundraising </li></ul></ul><ul><li>Motivation or inspiration to train </li></ul><ul><li>Entry into a race </li></ul><ul><li>Safely train for a marathon </li></ul>Webinar recorded January 28, 2009
  6. 6. Why do people donate? <ul><li>Amount donated is determined by: </li></ul><ul><li>Personal relationships </li></ul><ul><li>Difficulty of the event, or “Martyr Effect” </li></ul><ul><li>Affinity for the charity or cause </li></ul><ul><li>Clear impact of the donation </li></ul>Webinar recorded January 28, 2009
  7. 7. Piggyback off public events <ul><li>You don’t have to organize the event </li></ul><ul><li>Recruit teams to run in races around the world </li></ul><ul><li>“ Run for a reason” = dedicate your run to a charitable cause </li></ul><ul><li>Save the expense, resources, time and risk </li></ul>Webinar recorded January 28, 2009
  8. 12. Two ways to win <ul><li>Less work: </li></ul><ul><li>Ask your supporters who are running to run for your cause </li></ul><ul><li>More reward: </li></ul><ul><li>Become an official or unofficial charity of an athletic event </li></ul><ul><li>Follow these 4 steps… </li></ul>
  9. 13. 1: Find a race <ul><li>Visit and click Events to see a suggested list of endurance events or for a complete list of all the marathons in the world </li></ul><ul><li>It’s likely you’ll have better luck if you target local races </li></ul><ul><li>Giving charities numbers provides race directors with a way to give back to their community and get positive PR for their races </li></ul>Webinar recorded January 28, 2009
  10. 14. 2: Contact the race director <ul><li>Ask the race director if he or she would consider donating bib numbers to your nonprofit </li></ul><ul><li>You may have to pay for the entry fee or offer volunteers for the race </li></ul><ul><li>They race site could funnel fundraisers to your charity </li></ul>Webinar recorded January 28, 2009
  11. 15. 3: Pair up with a coach <ul><li>Give your runners guidance from a coach so that they can safely cross the finish line, get advice and have organized group runs </li></ul><ul><li>Find a coach through local running clubs, schools or ask your supporters if they know someone </li></ul><ul><li>Read this article on how to find a coach: http:// </li></ul>Webinar recorded January 28, 2009
  12. 16. 4: Promote, promote, promote! <ul><li>Tell your supporters via your website, newsletter, emails, blogs, etc. </li></ul><ul><li>Ask your supporters to tell their friends too </li></ul><ul><li>Talk about it at board and event kick-off meetings </li></ul><ul><li>Send direct mail, e.g., save-the-date postcards </li></ul><ul><li>Use online social networks to get the word out </li></ul>Webinar recorded January 28, 2009
  13. 17. Two minutes about Firstgiving <ul><li>Power online fundraising tools for people who want to raise money for a nonprofit cause </li></ul><ul><li>Easy, secure, convenient and effective </li></ul><ul><li>Use any event as a reason to raise money </li></ul>Webinar recorded January 28, 2009
  14. 18. <ul><li>Firstgiving is the leading social platform for fundraising for any nonprofit cause. </li></ul>Webinar recorded January 28, 2009
  15. 19. <ul><li>We give everyday people tools to raise money for causes that matter to them. </li></ul>Webinar recorded January 28, 2009
  16. 20. <ul><li>Firstgiving brings individual fundraising stories to life to drive more donations. </li></ul>Webinar recorded January 28, 2009
  17. 21. Over $80,675,633 has been raised on for 19,592 organizations from 1,468,853 people Webinar recorded January 28, 2009
  18. 22. Person-to-Person Fundraising <ul><li>Your supporters make personalized appeals </li></ul><ul><li>Your supporters leverage their social networks </li></ul><ul><li>Give power to the people who want to do more </li></ul>Your NPO Supporters = Fundraisers Friends & Family = Donors Webinar recorded January 28, 2009
  19. 23. Personal appeal Fundraising goal Name, event, date Photo/Video Charity name & mission Donor messages
  20. 24. Slides and recording will be emailed out to all attendees in a couple of days and posted to Question time Webinar recorded January 28, 2009
  21. 25. To request a free live demo, call (617) 591-2121 x1005 or email [email_address] Learn more at Thank you again! Webinar recorded January 28, 2009