Squiz Launch Presentation

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Presentation given by Mike Barrett at the launch of the Squiz Open Source Social Networking Platform.

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Squiz Launch Presentation

  1. 1. “ Best practices for leveraging communities and user generated content” Royal Society of Arts 6 th November 2008
  2. 2. Who is this bloke? <ul><li>Mike Barrett, On-line Publishing Director </li></ul><ul><li>Redwood publishing </li></ul><ul><li>10 Years in on-line publishing businesses </li></ul><ul><li>Previous roles: - </li></ul><ul><li>Digital consultant </li></ul><ul><li>Operations Director – for #1 on-line content business </li></ul><ul><li>Chief Technology officer - internet start-up </li></ul><ul><li>On-line strategy for FTSE 100 corporate </li></ul><ul><li>Experience: - </li></ul><ul><li>Launched more than 20 high profile publishing sites </li></ul><ul><li>Built one of the first social networking platforms for publishers </li></ul><ul><li>[email_address] </li></ul>
  3. 3. Who does he work for?
  4. 4. How can he help me?
  5. 5. Myth #1 – Social networks are for kids
  6. 6. Social network or community? People I know People I share an interest with
  7. 7. Social networks and publishers are converging People Content Social Networks Publishers Communities Facebook Groups Forums Blogs Networking The underlying platform is the same
  8. 8. Myth #2 – We can “bolt” social networking on
  9. 9. On-line experience is multi-faceted Brand What the user remembers/ recognises Content What the user wants to know Functionality What the user wants to do
  10. 10. Content is the “centre of gravity”
  11. 11. Myth #3 – If you build it they will come
  12. 12. Step 1 - Let them talk
  13. 13. Step 2 - Give them airtime
  14. 14. Step 3 - Connect them
  15. 15. Act like a toddler
  16. 16. Well...
  17. 17. How toddlers learn Try Do Learn
  18. 18. It takes time
  19. 19. Myth #4 – Everyone will contribute
  20. 20. User behaviour Number of Users Level of engagement/passion Contributors Users Firestarters 1% 10% 89%
  21. 21. Transient or permanent?
  22. 22. Nurture the “Firestarters”
  23. 23. Myth #5 – Communities run themselves
  24. 24. Publishers responsibilities
  25. 25. Editorial responsibilities “ Catalyst for Discussion.. .” “ Seeder of Ideas…. ” “ Central to the Debate…” “ Part of the community…” “ Wisdom of the crowd ” “ Filter and Editor…”
  26. 26. It’s a dialogue now, not a monologue
  27. 27. Myth #6 – There’s no ROI
  28. 28. Gamespot
  29. 29. Understand the objectives Measure, measure, measure!
  30. 30. Summary <ul><li>The platform is the key </li></ul><ul><li>Content is the “centre of gravity” </li></ul><ul><li>It takes time </li></ul><ul><li>Nurture the firestarters </li></ul><ul><li>It’s a dialogue now, not a monologue – you have to take part </li></ul><ul><li>Understand the objectives and measure </li></ul>
  31. 31. Thank you for listening
  32. 32. Thanks to the great photographers on Flickr http://www.flickr.com/photos/lab2112/ http://www.flickr.com/photos/timlav/ http://www.flickr.com/photos/22281745@N04/ http://www.flickr.com/photos/belljar/ http://www.flickr.com/photos/polandeze/ http://www.flickr.com/photos/17773534@N03/ http://www.flickr.com/photos/paperpariah/ http://www.flickr.com/photos/ohgeorgie/ http://www.flickr.com/photos/paladin65/ http://www.flickr.com/photos/zoomar/ http://www.flickr.com/photos/badboy69/

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