Tools For Digital Storytelling


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This webinar is part of the TechSoup Online Digital Storytelling Event September 30-October 21. For further details about the event activities and the many ways you can participate, please visit the event homepage. Consider participating in the two other webinars in this series:

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  • Let’s take a deeper look at the general YouTube community YouTube is big – no surprise there – but it’s not going away, and it’s become too big not to figure out what to do with it. YouTube isn’t just about skateboarding dogs anymore. In some ways the CNN debate show this… Did you realize 20% of our community is 55+? We have the complete range of demos and geographies available
  • Show 2-sided story video
  • Do a real-time training using YouTube insight
  • Tools For Digital Storytelling

    1. 1. Tools for Digital Storytelling Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded… <ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>Discussions continue in the TechSoup forum: </li></ul><ul><li>Twitter hashtag: #tsdigs </li></ul><ul><li>Live TweetChat </li></ul><ul><li>Live stream into Nonprofit Commons in Second Life </li></ul>
    4. 4. Tools for Digital Storytelling Susan Tenby Online Community Director Empowering learners to constructively share their voices on the global stage! Photo courtesy of wfryer on Flickr
    5. 5. Who’s TechSoup? <ul><li>Nonprofit Technology Organization serving the tech needs of nonprofits </li></ul><ul><li>Products: Software and Hardware </li></ul><ul><li>Community </li></ul><ul><li>Learning Center </li></ul><ul><li>Global NGO Partners: 31 countries </li></ul><ul><li>Libraries </li></ul><ul><li>GreenTech </li></ul><ul><li>Netsquared </li></ul>
    6. 6. Why you’re here… <ul><li>Create a media piece for your org’s communications </li></ul><ul><li>Outreach: new funders, new volunteer base </li></ul><ul><li>Learn the basics of telling an effective story </li></ul><ul><li>Learn the basics of how to use the tools </li></ul><ul><li>Meet the experts and hear case studies </li></ul><ul><li>Make your own story: Enter the Challenge! </li></ul><ul><li>Ask your questions on TechSoup’s forums </li></ul><ul><li>See winners in a Mixed Reality event in Second life </li></ul>
    7. 7. Our Partners <ul><li>Adobe </li></ul><ul><li>BAVC </li></ul><ul><li>BayCat </li></ul><ul><li>Center for Digital Storytelling </li></ul><ul><li>Flickr </li></ul><ul><li>FlipVideo </li></ul><ul><li>GoldMail </li></ul><ul><li>Lights Camera Help </li></ul><ul><li>Randal Moss, TWMDC </li></ul><ul><li>ReadyTalk </li></ul><ul><li>That's Not Cool </li></ul><ul><li>See 3 Communications </li></ul><ul><li>StreetsideStories </li></ul><ul><li>Witness </li></ul><ul><li>Youth Radio </li></ul><ul><li>YouTube /nonprofits </li></ul>
    8. 8. Flickr Tara Suan-Kirchner & Heather Champ
    9. 9. Rob Keynes “ I’ve seen other multimedia presentation products, but never one as Drop Dead Easy as this. It’s a great tool.” Rafe Needleman , Editor
    10. 10. What is GoldMail? <ul><li>Audio Slideshow Messages in 3 Easy Steps </li></ul>
    11. 11. Why Use GoldMail to Tell Your Story? <ul><li>Personal and powerful yet simple </li></ul><ul><ul><li>Telling a story in your own words connects and inspires the viewer. </li></ul></ul><ul><ul><li>The simple combination of voice and visuals is much more memorable than either medium alone. </li></ul></ul><ul><ul><li>Create a high impact message in minutes </li></ul></ul>
    12. 12. How To Use GoldMail to Tell Your Story
    13. 37. 11
    14. 38. Key Features <ul><li>Powerful & Easy to Use </li></ul>
    15. 39. Key Features <ul><li>Increase responses </li></ul>
    16. 40. Key Features <ul><li>Branding </li></ul>
    17. 41. Case Study SF Zoo Fundraiser <ul><li>6 fold Increase </li></ul>
    18. 43. GoldMail <ul><li>Create on any PC running XP / Vista </li></ul><ul><ul><li>(viewed on any computer) </li></ul></ul><ul><li>Free 30 day trial – http:// </li></ul><ul><li>Available on TechSoup Stock </li></ul><ul><li>Examples at http:// </li></ul>
    19. 44. GoldMail <ul><li>Digital Storytelling Challenge </li></ul><ul><li>Submit a 60 second GoldMail to the TechSoup Forum </li></ul>
    20. 45. Video Storytelling: Making Video Active Michael Hoffman CEO, See3 Communications // @Michael_Hoffman
    21. 46. The Day Our World Changed
    22. 47. Your Website Is Your Channel
    23. 49. Video Storytelling Must Connect to Your Goals
    24. 50. Key Planning Questions <ul><li>1. What are our goals? </li></ul><ul><li>2. Who are we trying to reach? </li></ul><ul><li>3. What message do we want to send? </li></ul><ul><li>4. How will we reach our audience? </li></ul><ul><li>5. What action do we want them to take? </li></ul><ul><li>6. How will we measure success? </li></ul>
    25. 51. Video Used to Be Passive… Not Anymore
    26. 52. Personalization: American Cancer Society – MyStrides Video
    27. 53. Capture Email in the Video
    28. 54. Website Integration
    29. 55. YouTube Annotations: Demo Video with Case Foundation
    30. 56. Michael Hoffman [email_address] @Michael_Hoffman 773-784-7333 Questions?
    31. 57. Enhancing Your Story With YouTube Ramya Raghavan
    32. 58. YouTube Demographics In 1 minute… 20 hours of video are uploaded to YouTube #6 Largest site in the US 58 minutes is the average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M) ‏
    33. 59. The YouTube Nonprofit Program <ul><li>The Benefits </li></ul><ul><ul><li>Premium branding capabilities </li></ul></ul><ul><ul><li>Ability to upload longer, larger files </li></ul></ul><ul><ul><li>Option to embed a Google Checkout button to drive fundraising </li></ul></ul><ul><ul><li>New for 2009: Option to select Custom Thumbnails </li></ul></ul><ul><ul><li>New for 2009: Ability to drive action from your videos via an in-video ad overlay or video annotations </li></ul></ul>
    34. 60. Nonprofit Channel Overview <ul><li>Branded banner, links back to your website </li></ul><ul><li>Google Checkout badge for donations - on your channel and watch pages </li></ul>
    35. 61. Your YouTube Story
    36. 62. Decide Why You’re Telling the Story and Who to Tell It To
    37. 63. Make Your Story Interactive <ul><li>Interactive video created to highlight knife crime in the UK </li></ul><ul><li>“ Choose-your-own-adventure” style </li></ul><ul><li>Leverages YouTube annotations </li></ul><ul><li>Over 400,000 views </li></ul>
    38. 64. Add Video Annotations <ul><li>You can add video annotations to any video, in any place on the screen, at any time during the video </li></ul><ul><li>For nonprofits, annotations have the ability to link to an external site </li></ul><ul><li>Annotations appear on embedded videos </li></ul><ul><li>To add an annotation -- go to “My Account,” then “Edit Video” and select the “Annotations” tab at the top of the page </li></ul>
    39. 65. Add Call-to-Action Overlay <ul><li>Call to action is a new way for you to drive action from your YouTube videos to external take action, sign-up or donation pages </li></ul><ul><li>Easy to create and amend ad overlays -- just go to “My Videos” then “Edit Video” </li></ul>
    40. 66. Video Volunteers Get Someone Else to Tell Your Story <ul><li>Find a skilled video-maker to create you a video </li></ul><ul><li>A different issue featured every month </li></ul><ul><li>Promotion on the YouTube homepage </li></ul><ul><li>Let go (easier said than done :-) </li></ul>
    41. 67. Tell Your Story Again and Again <ul><li>Two staff members star in a weekly vlog about corporate abuses to the environment </li></ul><ul><li>Each episode averages at least 1000 views </li></ul><ul><li>Limited editing and video skill required </li></ul>
    42. 68. Share Your Story <ul><li>Tag and title well </li></ul><ul><li>Embed, embed, embed </li></ul><ul><li>Click ‘subscribe’ </li></ul><ul><li>Cross-link webpage and channel </li></ul>Grab your embed code Paste the code into your website HTML to embed your video
    43. 69. Track Your Story <ul><li>Easily monitor the performance of videos over time </li></ul><ul><li>Compare your channel’s popularity with other channels </li></ul><ul><li>Free demographic analysis: discover your audience </li></ul>
    44. 70. Stay Updated <ul><li>Read our Citizentube blog at </li></ul><ul><li>Follow us on Twitter @citizentube </li></ul><ul><li>Subscribe to the YouTube Nonprofit Newsletter at </li></ul>
    45. 71. Questions? Submit your questions using the chat box.
    46. 72. More Ways You Can Take Part <ul><li>Join in the forums discussion with the experts </li></ul><ul><li>Follow the action on Twitter (hashtag: #tsdigs) </li></ul><ul><li>Sign up to receive emails of event news </li></ul><ul><li>Submit your digital story </li></ul><ul><li>And finally… </li></ul>
    47. 73. … Attend the Challenge Screening Awards Mixed Reality Event Oct. 21 Join us in person or from the virtual world of Second Life!
    48. 74. Partner Products on TechSoup Stock <ul><li>Adobe </li></ul><ul><ul><li> </li></ul></ul><ul><li>Flickr </li></ul><ul><ul><li> </li></ul></ul><ul><li>Goldmail </li></ul><ul><ul><li> </li></ul></ul>
    49. 75. Resources <ul><li>Digital Story Telling (University of Alaska) </li></ul><ul><ul><li> / </li></ul></ul><ul><li>Stories for Change (University of MN) </li></ul><ul><ul><li> / </li></ul></ul><ul><li>Tech-Head Stories </li></ul><ul><ul><li> </li></ul></ul><ul><li>StoryBuilders </li></ul><ul><ul><li> </li></ul></ul>
    50. 76. Thank You! hashtag: #tsdigs Susan Tenby Online Community Director