The Power of  Social Media James Dimmitt CPOA Recording Secretary [email_address] ChicoPOA.com
 
 
 
 
Question: <ul><li>So who’s tired of losing an uphill battle? </li></ul>
<ul><li>Social Media </li></ul>
Reasons for using Social Media <ul><li>Establishes communications WITHIN your association. </li></ul><ul><li>Establishes c...
<ul><li>FREE </li></ul>
Building a core group <ul><li>Worker bees. </li></ul><ul><ul><ul><li>Forward information to the media team. </li></ul></ul...
Communications WITHIN <ul><li>Members of your association and community want to be involved. </li></ul><ul><li>Effective c...
Benefit of gathering EMAILS <ul><li>Allows you to put out a consistent message. </li></ul><ul><li>Allows members to intera...
GMAIL <ul><ul><ul><li>Easy & Free </li></ul></ul></ul><ul><ul><ul><li>Can organize with members EXISTING emails. </li></ul...
 
 
Communications WITH the PUBLIC <ul><li>FACEBOOK </li></ul>
 
 
 
Communications WITH the PUBLIC <ul><li>BLOGS </li></ul>
 
 
Blog Site Contents <ul><li>Editorials from the board </li></ul><ul><li>Editorials from the community </li></ul><ul><li>New...
Google Analytics
 
YOUTUBE
 
 
Content Update <ul><li>You must frequently add content to your sites. </li></ul>viewer disinterest
So where do you get all this cool information James? <ul><li>Google News Alerts </li></ul>
 
All of this leads to what I call the,  <ul><li>“ HOLY CRAP! They’re actually doing SOMETHING!” moment  </li></ul>
 
The BOTTOM LINE <ul><li>Our message is being discussed. </li></ul><ul><li>Our message is being debated. </li></ul><ul><li>...
 
P.T. Barnum “ Without promotion something terrible happens... Nothing!”
 
End <ul><li>James Dimmitt </li></ul><ul><li>[email_address] </li></ul><ul><li>ChicoPOA.com </li></ul>
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Goyette FCP Cook - Session on Officer to Officer Social Media Planning - pt of session 3

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Part 3.5 of the Goyette Law Firm day of communications planning for public employees - Social media - by peace officers for peace officers

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  • You’ve got some friends and such, but they’re only SO helpful…
  • You’re yelling at people to get out of the water…You’ve got this big a shark with a personal vendetta against you…
  • The shark ate a baby… Things have gotten out of control…
  • Today I’m going to present you with a few tools to help in your battle at home.
  • For those of you who might not see the value of internal communication, What is the FIRST thing the enemy does before invading? Jams communications
  • We’re going to talk about Facebook. How many here have a Facebook account? It’s not just for college kids anymore.
  • First, let’s talk about Facebook. How many here have Facebook accounts? Granted, there are some personal security measures to take, and we hear about officers posting really dumb things from time to time, but This is one of the most EFFECTIVE tools for your associations available.
  • One of the benefits of Facebook is the ability to measure your effectiveness. Focus on – POST VIEWS Since January of this year, we’ve had 29,478 post views. Not bad for an organization of 95 people.
  • You can track your effectiveness online. For example, we had 80 hits on our site. That’s in addition to the 35 people who “recommended” it to their friends on Facebook from the news site, to their friends list. If you average 100 “friends” on Facebook, that’s 3500 people who are exposed to our message, from one information stream. Imaging if you had multiple information streams going out all the time.
  • So where do you get all this cool information? I thought you’d never ask! Google news alerts.
  • This is when all of the worry warts and little ladder climbing suck ups begin to vapor lock and run to tattle to the nearest administrator. This is good because it generates our message to an even wider population. The administrators and city management in turn become our unwitting accomplices.
  • We have in effect, by utilizing the free social media available on the web, framed the debate. We now have the ability to get ahead of a story and go on the offensive. When we are making headlines, and they have to respond, THAT is political power. My father ran newspapers for years. He used to say that you don’t start a fight with people who buy ink by the barrels full. While I believe that is true, and the local media can be one of our biggest allies, the new media sources available to us on the internet have changed the playing field.
  • So, you can see that there are tons of services to choose from. Facebook, Gmail, and Blogger are the central sites we’ve used, but what you do is only limited by your imagination.
  • Let me leave you with this last thought, from a man who goes down in history as possibly the best example of someone who was able to draw attention. P.T. Barnum. The man who knew the power of molding and getting out ahead of the debate. A man who would often write derogatory letters to the editor under assumed names, in towns his circus was going to visit. Decrying the “immoral” and scandalous circus that was about to come to town. A circus people flocked to see what all the commotion was about.
  • And perhaps, my favorite…
  • Goyette FCP Cook - Session on Officer to Officer Social Media Planning - pt of session 3

    1. 1. The Power of Social Media James Dimmitt CPOA Recording Secretary [email_address] ChicoPOA.com
    2. 6. Question: <ul><li>So who’s tired of losing an uphill battle? </li></ul>
    3. 7. <ul><li>Social Media </li></ul>
    4. 8. Reasons for using Social Media <ul><li>Establishes communications WITHIN your association. </li></ul><ul><li>Establishes communications WITH the public. </li></ul><ul><li>Encourage media interaction / support. </li></ul>
    5. 9. <ul><li>FREE </li></ul>
    6. 10. Building a core group <ul><li>Worker bees. </li></ul><ul><ul><ul><li>Forward information to the media team. </li></ul></ul></ul><ul><ul><ul><li>Disseminate information to the members during </li></ul></ul></ul><ul><ul><ul><li>“Back lot briefings” </li></ul></ul></ul><ul><li>All MUST have the main talking points. </li></ul>
    7. 11. Communications WITHIN <ul><li>Members of your association and community want to be involved. </li></ul><ul><li>Effective communication relies on: </li></ul><ul><ul><ul><li>The message getting OUT! </li></ul></ul></ul><ul><ul><ul><li>Message COORDINATION. </li></ul></ul></ul><ul><ul><ul><li>Message CONSISTENCY. </li></ul></ul></ul><ul><li>First Method: EMAIL DRIVE </li></ul>
    8. 12. Benefit of gathering EMAILS <ul><li>Allows you to put out a consistent message. </li></ul><ul><li>Allows members to interact and be informed. </li></ul><ul><li>- Promotes member “buy in” </li></ul><ul><li>Allows them to FORWARD your information to others. </li></ul><ul><li>Helps you to put the whiners in their place. </li></ul><ul><ul><ul><li>“ Put up or shut up” </li></ul></ul></ul><ul><ul><ul><li>“ Get involved or get out of the way” </li></ul></ul></ul>
    9. 13. GMAIL <ul><ul><ul><li>Easy & Free </li></ul></ul></ul><ul><ul><ul><li>Can organize with members EXISTING emails. </li></ul></ul></ul><ul><ul><ul><li>Easily update association members. </li></ul></ul></ul><ul><ul><ul><li>Information is FORWARDABLE to each member’s email lists. </li></ul></ul></ul><ul><ul><ul><li>Maintains a record of your emails for later reference. </li></ul></ul></ul>
    10. 16. Communications WITH the PUBLIC <ul><li>FACEBOOK </li></ul>
    11. 20. Communications WITH the PUBLIC <ul><li>BLOGS </li></ul>
    12. 23. Blog Site Contents <ul><li>Editorials from the board </li></ul><ul><li>Editorials from the community </li></ul><ul><li>News stories </li></ul><ul><li>Statistics </li></ul><ul><li>“Officer’s in action” </li></ul><ul><li>“Questions to ask” </li></ul>
    13. 24. Google Analytics
    14. 26. YOUTUBE
    15. 29. Content Update <ul><li>You must frequently add content to your sites. </li></ul>viewer disinterest
    16. 30. So where do you get all this cool information James? <ul><li>Google News Alerts </li></ul>
    17. 32. All of this leads to what I call the, <ul><li>“ HOLY CRAP! They’re actually doing SOMETHING!” moment </li></ul>
    18. 34. The BOTTOM LINE <ul><li>Our message is being discussed. </li></ul><ul><li>Our message is being debated. </li></ul><ul><li>Our message is being shot down. </li></ul><ul><li>Our message is being supported. </li></ul><ul><li>Either way, our message gets into the public forum where it can actually do some good. </li></ul>
    19. 36. P.T. Barnum “ Without promotion something terrible happens... Nothing!”
    20. 38. End <ul><li>James Dimmitt </li></ul><ul><li>[email_address] </li></ul><ul><li>ChicoPOA.com </li></ul>

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