2. Facebook LinkedIn
900 Million Users 161 Million Users
Verbal Vomiting? “Virtual Rolodex”
“Scary” to Mature Professionals “Cold” to Younger Professionals
Lots of Pictures ….Not so much
Party Atmosphere Online Resume
“Everyone” “White-collar old guys”
Business use for the under 50 Business use for the 40+
Money comes from Ads Money from “Pro” Accounts-
(Free to users) Selling Data to Recruiters
Seems “Messy” to Professionals Seems “Confusing” to
Newcomers
http://polkadotimpressions.com
4. When it comes to Internet Marketing -
Goals?
Audience?
Goals:
Thought- Brand
leadership? Awareness?
Driving
Networking? Website
Traffic?
Market Making
Research? Money?
http://polkadotimpressions.com
5. Brand Awareness
Facebook LinkedIn
Brand Awareness is about the emotional and visual connection to
a company’s core values and products.
Facebook
Images, Cover Photos, App Images –
Highly Visual; Easier to create “Emotion”
LinkedIn
More “personal” – Business leader becomes the
“Brand”
*Note – It’s significantly harder to get “Followers” on a LinkedIn
Company page because they are largely misunderstood!
http://polkadotimpressions.com
6. Driving Traffic
Facebook LinkedIn
•Both Facebook Business Pages and LinkedIn Company pages
can easily drive traffic to a website or landing page.
•BUT on LinkedIn, what usually happens is the URL is shared on
the Company page, and then re-shared by the business owner.
That makes it “junky” for those who do follow the Company!
http://polkadotimpressions.com
7. Making Money
The Big UNKNOWN…
Probably the biggest false assumption of social media….
Facebook LinkedIn
http://polkadotimpressions.com
8. Market Research
Facebook LinkedIn
Search Feature?
Facebook v LinkedIn
(LI) Company Pages v Business Owner
Accessibility?
……Facebook – Long Range Goals?
http://polkadotimpressions.com
9. Networking
Facebook LinkedIn
LinkedIn
Groups Answers
Facebook?
Confusing?
Too many?
http://polkadotimpressions.com
10. Thought Leadership
Facebook LinkedIn
Shared Content, Resources, Tools, Information
•Thought Content – BOTH!
•Blogging or Article writing!
•Engaging Content
•More interaction on Facebook!
•Party atmosphere – We all talk about “stuff” at a party!
•Relationship Building!
http://polkadotimpressions.com
11. 2 Questions
Where is Your Audience?
Recruiter? CEO? Networking? – RESOURCE Use = LinkedIn
B2C? Relationship Marketing? – COMMUNITY Use = Facebook
Either way – Flesh out a FULL LinkedIn Profile!
http://polkadotimpressions.com
12. “Social Times” – June 7th
Time Matters!
Vidyarthi, Neil. "Who's Using Facebook, Twitter, Google , LinkedIn and Pinterest?." SocialTimes.com. Go-Gulf.com, 07 June 2012.
Web. 9 Jun 2012. <http://socialtimes.com/whos-using-facebook-twitter-google-linkedin-and-pinterest-infographic_b98007>.
http://polkadotimpressions.com
13. •Profile Picture
•Summary
•At least 2 former positions
•Skills
•Website Link – CUSTOMIZED!
•Blog Feed? Suggestions:
Post 1-2 times per week
Try to engage in Group or Answers – RSS Feed?
Interact and Network at least 1/week
LinkedIn “Musts”
http://polkadotimpressions.com
14. •Visually interesting Cover Photo – Update often
•Profile picture – check Feed for appearance!
•Customized App Icons
•Website Link
•All Social Media Profiles
•Email Opt-in?
•Welcome Page – For Ads!
Suggestions:
Post 1-2 times per day – “out of sight, out of mind”
Test your audience – Time of day
Post some off-topic content!
Respond to ALL comments – Pay attention!
Interact and Network with other businesses daily
Facebook “Musts”
http://polkadotimpressions.com
15. Social Media Marketing & Management
http://polkadotimpressions.com
Camille Rodriquez
Social Media Impressionist
281-762-1120
