Building digital reputation

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Presentation on building digital branding & reputation by Joe Sabado (@joesabado) and Torrey Trust.

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Building digital reputation

  1. 1. Building a Digital Reputation By Joe Sabado & Torrey Trust July 30th, 2012
  2. 2. Hello!Branding– Joe SabadoDigital Let’s connect! http://www.joesabado.com Twitter: @joesabado
  3. 3. For This Quick Intro Session ….  What is Social Media?  What are Digital Reputation & Personal Branding?  Why/How to Use Social Media for Personal Branding?  Managing Your Digital Reputation
  4. 4. Takeaways Define/Create/Communicate/Manage Your Brand Use Social Media to Tell Your Story  Two types of online info: what you write and what others write about you. Takes Time & Work – Start Now!  Your reputation is based on what you’ve done, not what you’ll do.  Create your network before you need them.
  5. 5. What Is Social Media?
  6. 6. What is Social Media?It’s about conversations, community, connecting with personalitiesand building relationships. It is not just a broadcast channel or asales and marketing tool. [Social Media Revolution Video]
  7. 7. What Is Digital Reputation?
  8. 8. What is Digital Reputation? Your online reputation is the perception, estimation and opinion that is formed when you are encountered online. This could be when someone visits your social networking profile, anyone reads a comment you posted on another profile. - WHAT YOU WRITE/SAY ABOUT YOU It could also be when someone sees your online photo albums or an image with you in it, indeed any instance or reference of you that either you posted or someone else did – WHAT OTHERS WRITE/SAY ABOUT YOU … what your digital footprint says about you.
  9. 9. What Is Personal Branding?
  10. 10. What is Personal Branding? “Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.” “How we market ourselves to others.” Dan Schawbel, Author of Me 2.0
  11. 11. Why Do I Need/Want to Establish My Brand on Social Media?
  12. 12. Your Online Presence Can Impact Your EducationDigital Reputation/Branding– Joe Sabado Admissions Offices are using social media for background checks
  13. 13. Your Online Presence Can Impact Your EducationDigital Reputation/Branding– Joe Sabado Admissions Offices are using social media for background checks
  14. 14. Your Online Presence Can Impact Your EducationDigital Reputation/Branding– Joe Sabado Admissions Offices are using social media for background checks
  15. 15. DigitalOnline Presence Can Impact Your CareerYour Reputation/Branding– Joe SabadoTrends in how employers are recruiting isshifting – social profiles considered bysome.
  16. 16. DigitalOnline Presence Can Impact Your CareerYour Reputation/Branding– Joe SabadoTrends in how employers are recruiting isshifting – social profiles considered bysome.
  17. 17. Your Online Presence Can Lead to Connections Amazing what 140 characters can do …. Leads to real life connections. Joel Q– Sacred Heart Kevin Kruger - Associate Executive Director of NASPA Ed C– Bridgewater State Jenna M- RD at Northeastern Uni (she can tweet - fast!) Eric Stoller - higher ed blogger
  18. 18. Your Online Presence Can Lead to Opportunities I applied to be an assessor for Spring 2012 and was chosen in part due to my email below.
  19. 19. Your Online Presence Can Lead to Opportunities I even use my blog to create opportunities to present and get involved on campus.
  20. 20. Your Online Presence Can Lead to Opportunities I even use my blog to create opportunities to present and get involved on campus.
  21. 21. How do I Use Social Media for Personal Branding?
  22. 22. Integrated Social Presence  Discover your brand / objectives “Be A Purple Cow!” – Seth Godin  Create Your Brand Consistent message, name, image (use namechk.com, gravatar)  Integrated Communicate Maintain  Update content  Check reputation
  23. 23. Danielle Quinones QuinonesDigital Branding– Danielle Consistent digital branding & online reputation is becoming more important in career development
  24. 24. My Social PresenceDigital Branding– Joe Sabado Consistent Message!
  25. 25. My Social Presence
  26. 26. Blog – Your home base  Use as home base for your online presence  Claim unique domain name (personal name)  Use available systems like Wordpress, Joomla, Drupal (self-hosted or shared)  Be Authentic, Personal  Be a resource
  27. 27. LinkedIn Create Your Profile  Get Recommendations  Position for Google Search (use your name, keywords)  Start/Expand Network in your academic fields  Participate or start a group  Use applications to showcase work
  28. 28. Twitter Claim your handle (“@joesabado”)  Complete Your Profile  Upload Image Modify Your Background  Use lists to manage followers  Use hashtags related to your field
  29. 29. Facebook  Use brand name (“joesabado”) Complete Your Profile  Review Privacy Settings  Use Friends Lists to Manage Content/Views  Use Page, separate from Profile  Join Groups/Pages  Feed info from other sites
  30. 30. Managing Digital Reputation
  31. 31. Reputation Management Google your name from time to time.  Use Google alert to send you notification via email/rss reader when your name is mentioned.  Use tools like socialmention, Backtweets, technorati, twitter search to find mentions of your name.
  32. 32. Reputation Management  Reputation mgmt services promote positive mentions over negative.
  33. 33. Takeaways Define/Create/Communicate/Manage Your Brand Use Social Media to Tell Your Story  Two types of online info: what you write and what others write about you. Takes Time & Work – Start Now!  Your reputation is based on what you’ve done, not what you’ll do.  Create your network before you need them.
  34. 34. Questions?
  35. 35. Creditshttp://www.saferinternet.org.uk/advice-and-resources/online-reputationhttp://www.forbes.com/sites/knowledgewharton/2012/04/19/42012-3/http://thedp.com/index.php/article/2011/11/admissions_offices_check_facebookhttp://www.dailycal.org/2011/10/26/law-schools-check-digital-trail-of-applicants-more-than-other-colleges/http://exclusive-executive-resumes.com/career-workplace/5-reasons-why-you-should-have-a-personal-brand/http://buildingabrandonline.com/http://www.slideshare.net/brian.hollowaty/personal-branding-using-social-mediahttp://www.blackenterprise.com/2011/01/18/patient-empowerment-checklist/question-2/Me 2.0: Build a Powerful Brand to Achieve Career Success - Dan SchawbelIntro Slide image credit :http://annemariecross.com/digital-dirt-are-you-protecting-your-online-reputation

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