Transforming Your Business      in to a Social ObjectMichael GasparViral VisionsNov. 13, 2012
Tweet feedback & takeaways : #paymint
About Me      @MichaelGaspar      Co-Founder, Viral Visions      Social Storyteller      Strategist
“Marketing is too important to be leftto the marketing department.”David PackardCo-Founder, Hewlett-Packard
Tenets of Social- Social is a brand philosophy- You have to earn the right to market- Be human- Be transparent- Collaborat...
What is a Social Object?Any “thing” that yields a conversation.
Why do I want to be a Social Object? - Feedback - Dialogue - Search - Social Proof - ENGAGEMENT
What does a Social Object look like?
Remember…Today’s web is a visual one.
Remember…                                  And, it tells a story.Source: http://www.marketingtechblog.com/visual-storytell...
Social Connection               Facebook            Content: Visual            Size:1 billion +            Value: Integrat...
Social Connection                LinkedIn           Content: Thought           leadership           Size:175 million+     ...
Social Connection                Google +           Content: Visual,           Thought leadership           Size: 400/100 ...
Social Information Sharing                     Twitter               Content: Resourceful,               Thought leadershi...
Video Sharing              YouTube      Content: Visual, Thought      leadership      Size: 2nd largest search      engine...
Check-in & Review Sharing                 Foursquare            Content: Promotion,            Consumer loyalty, Reviews  ...
Blogs        Content: Thought        leadership, Visual        Value: Transparency,        Humanization,        Learning, ...
Where do I create Social Objects?
Where do I create Social Objects?      Go where your audience is!
But, if you need a little help…B2B:B2C, Brick & Mortar:B2C, Digital Only:
How do I measure Social Objects?             Metrics          Shares | Comments | Likes | Insights          Retweets | @Me...
Some FREE tools to measure Social         Hootsuite              Google AnalyticsSocial Media Monitoring,   Web traffic, r...
Questions?michael@viralvisions.com   @MichaelGaspar        /ViralVisions       @Viral_Visions
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Transforming Your Business into a Social Object

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Introducing small businesses to the notion of social objects and how they can be positioned to grow their brands using social technologies.

Paymint X small business seminar at Design Cloud, LLC.

Presented By: Michael Gaspar
Co-Founder Viral Visions, LLC

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Transforming Your Business into a Social Object

  1. 1. Transforming Your Business in to a Social ObjectMichael GasparViral VisionsNov. 13, 2012
  2. 2. Tweet feedback & takeaways : #paymint
  3. 3. About Me @MichaelGaspar Co-Founder, Viral Visions Social Storyteller Strategist
  4. 4. “Marketing is too important to be leftto the marketing department.”David PackardCo-Founder, Hewlett-Packard
  5. 5. Tenets of Social- Social is a brand philosophy- You have to earn the right to market- Be human- Be transparent- Collaborate- Social is a business re-investment
  6. 6. What is a Social Object?Any “thing” that yields a conversation.
  7. 7. Why do I want to be a Social Object? - Feedback - Dialogue - Search - Social Proof - ENGAGEMENT
  8. 8. What does a Social Object look like?
  9. 9. Remember…Today’s web is a visual one.
  10. 10. Remember… And, it tells a story.Source: http://www.marketingtechblog.com/visual-storytelling/
  11. 11. Social Connection Facebook Content: Visual Size:1 billion + Value: Integration, Development, Social Login, Social Search
  12. 12. Social Connection LinkedIn Content: Thought leadership Size:175 million+ Value: Showcase expertise, Groups, B2B
  13. 13. Social Connection Google + Content: Visual, Thought leadership Size: 400/100 million+ Value: SEO, Video Hangouts, Circles
  14. 14. Social Information Sharing Twitter Content: Resourceful, Thought leadership Size: 500/170 million+ Value: Social search, Drive traffic, Behavioral insight/trends, Listening
  15. 15. Video Sharing YouTube Content: Visual, Thought leadership Size: 2nd largest search engine, 60 hrs/min Value: SEO, Engagement
  16. 16. Check-in & Review Sharing Foursquare Content: Promotion, Consumer loyalty, Reviews Size: 20 million users Value: Feedback, Gamification, Mobile
  17. 17. Blogs Content: Thought leadership, Visual Value: Transparency, Humanization, Learning, Influence, Web Integration, Collaborative
  18. 18. Where do I create Social Objects?
  19. 19. Where do I create Social Objects? Go where your audience is!
  20. 20. But, if you need a little help…B2B:B2C, Brick & Mortar:B2C, Digital Only:
  21. 21. How do I measure Social Objects? Metrics Shares | Comments | Likes | Insights Retweets | @Mentions Endorsements| Discussion Comments Comments| Blog Views | Dashboard*Facebook Metrics Aggregated by “Talking About This”
  22. 22. Some FREE tools to measure Social Hootsuite Google AnalyticsSocial Media Monitoring, Web traffic, referral, dataEngagement, Reporting visualization & insights tool hootsuite.com google.com/analytics
  23. 23. Questions?michael@viralvisions.com @MichaelGaspar /ViralVisions @Viral_Visions

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