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Personal social media_final


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First deck introducing social media for personal success. Builds on "Corporare Social Media Success"

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Personal social media_final

  1. 1. Personal Social Media Success<br />Building, Nurturing and Leveraging Your Social Network<br />1<br />Håkan Söderbom<br />@hakansoderbom<br /> <br /><br /><br /> <br /> <br />
  2. 2. What is Social Media<br />to you?<br />2<br />
  3. 3. Social + Media ≠ Social Media<br />What!?<br />3<br />
  4. 4. “Social Media”<br />"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“ [Kaplan, Haenlein; Wikipedia]<br />4<br />
  5. 5. Web 2.0<br />5<br />Author: Markus Angermeier, Graphics: Luca Cremonini, <br />
  6. 6. User Generated Content<br />6<br />
  7. 7. User Generated Content<br />LinkedIn<br />Blogs<br />Twitter <br />Facebook<br />Flickr<br />Podcasts<br />7<br />
  8. 8. 8<br />Source: Web mugshots<br />
  9. 9. What’s Your Brand?<br />Who are you?<br />What are your interests?<br />What are your areas of expertise?<br />“Who” are your public personas?<br />9<br />
  10. 10. The Secret Sauce<br />10<br />Create Value!<br />
  11. 11. Examples<br />11<br />Is Social Media a Fad?<br /><br /><br /><br />
  12. 12. Oops<br />What happens on the Web, stays on the Web<br />Privacy<br />“Brand jacking”<br />Your “friends”<br />12<br />
  13. 13. Strawman Strategy<br />Track Your Success<br />Build Your Brand<br />Define Your Content Strategy<br />Build Your Social Network<br />Get LinkedIn<br />Blog<br />Comment<br />Tweet<br />Facebook<br />YouTube<br />13<br />
  14. 14. Track Your Success<br />Google Alerts<br />news<br />Technorati<br />blog<br />KLOUT<br />twitter<br />14<br />
  15. 15. KLOUT<br />15<br />@HakanSoderbom is a casual<br />@Scobleizer is a Pundit<br />@SusanBratton is a Broadcaster<br />
  16. 16. Build Your Brand<br />Stand Out<br />Be Consistent<br />Be Active and Visible<br />Think Twice, but show no Fear<br />Have a Strategy that suits You<br />Add Value to the Conversation<br />16<br />
  17. 17. Define Your Content Strategy<br />What are your areas of expertise?<br />What do you want to be remembered for?<br />Start small…<br />Social Media Tenets:<br />Authority<br />Transparency<br />Immediacy<br />Participation<br />Connectedness<br />Accountability<br />17<br />Source: SocialCorp, Joel Postman<br />
  18. 18. Build Your Social Graph<br />18<br />Get Connected<br />Stay Connected<br />Be Active<br />
  19. 19. Get LinkedIn<br />Get found<br />Find and explore contacts<br />Explore them, their friends and contacts<br />Get introduced<br />Make introductions<br />19<br />Insights<br /><ul><li>Recruiters use LinkedIn
  20. 20. Trawling software looks for keywords
  21. 21. Keep consistent with your resume
  22. 22. Recommendations matter</li></li></ul><li>My Blog<br />Writing a small thing, many times, builds a library<br />Write once, share to all, all the time<br />Tag it<br />2 + 2 = 22<br />20<br />Blogroll<br />…<br />…<br />…<br />…<br />
  23. 23. Comment!<br />Engage the Leaders in Your areas of Expertise<br />Find them, track them, share your knowledge and insights<br />Comment on their posts<br />Blog about their speeches and content, and link back [permalink]<br />21<br /><br />
  24. 24. Tweet<br />Gets the word out fast<br />Immediate and succinct<br />Easy to find SME<br />22<br />Insights<br /><ul><li>What persona are you projecting?
  25. 25. Decide who you are communicating with
  26. 26. Will you tweet nonsense? – some do it successfully…</li></li></ul><li>Facebook<br />Insights<br /><ul><li>Are you public or private?
  27. 27. Do you have “friends” that reflect badly on you?</li></ul>“Everyone” is on Facebook<br />Personal, business, hobby, friends and foe<br />23<br />
  28. 28. YouTube<br />24<br />
  29. 29. Online Etiquette<br />Openness and honesty expected<br />Irony gets lost and creates flames<br />Avoid “me too” comments<br />Remember <br />“what happens on the web, stays on the web”<br />25<br />
  30. 30. 26<br />The End<br />Håkan Söderbom<br />@hakansoderbom<br /> <br /><br /><br /> <br /> <br /> <br /><br />