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Digital Reputation and Online Branding

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Digital Reputation and Online Branding

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This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.

This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.

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Digital Reputation and Online Branding

  1. 1. Building a Digital Reputation and Finding a Job Workshop By Joe Sabado & Torrey Trust on May 10, 2012
  2. 2. Hello!Branding– Joe Sabado Digital Let’s connect! http://www.joesabado.com Twitter: @joesabado
  3. 3. For This Quick Intro Session ….  What is Social Media?  What are Digital Reputation & Personal Branding?  Why/How to Use Social Media for Personal Branding?  Managing Your Digital Reputation
  4. 4. Takeaways  Define/Create/Communicate/Manage Your Brand  Use Social Media to Tell Your Story  Two types of online info: what you write and what others write about you.  Takes Time & Work – Start Now!  Your reputation is based on what you’ve done, not what you’ll do.  Create your network before you need them.
  5. 5. What Is Social Media?
  6. 6. What is Social Media? It’s about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool. [Social Media Revolution Video]
  7. 7. What Is Digital Reputation?
  8. 8. What is Digital Reputation? Your online reputation is the perception, estimation and opinion that is formed when you are encountered online. This could be when someone visits your social networking profile, anyone reads a comment you posted on another profile. - WHAT YOU WRITE/SAY ABOUT YOU It could also be when someone sees your online photo albums or an image with you in it, indeed any instance or reference of you that either you posted or someone else did – WHAT OTHERS WRITE/SAY ABOUT YOU … what your digital footprint says about you.
  9. 9. What Is Personal Branding?
  10. 10. What is Personal Branding? “Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.” “How we market ourselves to others.” Dan Schawbel, Author of Me 2.0
  11. 11. Why Do I Need/Want to Establish My Brand on Social Media?
  12. 12. Your Online Presence Can Impact Your Education Digital Reputation/Branding– Joe Sabado Admissions Offices are using social media for background checks
  13. 13. Your Online Presence Can Impact Your Education Digital Reputation/Branding– Joe Sabado Admissions Offices are using social media for background checks
  14. 14. Your Online Presence Can Impact Your Education Digital Reputation/Branding– Joe Sabado Admissions Offices are using social media for background checks
  15. 15. DigitalOnline Presence Can Impact Your Career Your Reputation/Branding– Joe Sabado Trends in how employers are recruiting is shifting – social profiles considered by some.
  16. 16. DigitalOnline Presence Can Impact Your Career Your Reputation/Branding– Joe Sabado Trends in how employers are recruiting is shifting – social profiles considered by some.
  17. 17. Your Online Presence Can Lead to Connections Amazing what 140 characters can do …. Leads to real life connections. Joel Quintong – Sacred Heart Kevin Kruger - Associate Executive Director of NASPA Ed Cabellon – Bridgewater State Jenna Magnuski - RD at Northeastern Uni (she can tweet - fast!) Eric Stoller - higher ed blogger
  18. 18. Your Online Presence Can Lead to Opportunities I applied to be an assessor for Spring 2012 and was chosen in part due to my email below.
  19. 19. How do I Use Social Media for Personal Branding?
  20. 20. Integrated Social Presence  Discover your brand / objectives “Be A Purple Cow!”  Create Your Brand Consistent message, name, image (use namechk.com, gravatar)  Integrated Communicate Maintain  Update content  Check reputation
  21. 21. Danielle Quinones Quinones Digital Branding– Danielle Consistent digital branding & online reputation is becoming more important in career development
  22. 22. My Social Presence Digital Branding– Joe Sabado Consistent Message!
  23. 23. My Social Presence
  24. 24. Blog – Your home base  Use as home base for your online presence  Claim unique domain name (personal name)  Use available systems like Wordpress, Joomla, Drupal (self-hosted or shared)  Be Authentic, Personal  Be a resource
  25. 25. LinkedIn Create Your Profile  Get Recommendations  Position for Google Search (use your name, keywords)  Start/Expand Network in your academic fields  Participate or start a group  Use applications to showcase work
  26. 26. Twitter Claim your handle (“@joesabado”)  Complete Your Profile  Upload Image Modify Your Background  Use lists to manage followers  Use hashtags related to your field
  27. 27. Facebook  Use brand name (“joesabado”) Complete Your Profile  Review Privacy Settings  Use Friends Lists to Manage Content/Views  Use Page, separate from Profile  Join Groups/Pages  Feed info from other sites
  28. 28. Managing Digital Reputation
  29. 29. Reputation Management Google your name from time to time.  Use Google alert to send you notification via email/rss reader when your name is mentioned.  Use tools like socialmention, Backtweets, technorati, twitter search to find mentions of your name.
  30. 30. Reputation Management  Reputation mgmt services promote positive mentions over negative.
  31. 31. Takeaways  Define/Create/Communicate/Manage Your Brand  Use Social Media to Tell Your Story  Two types of online info: what you write and what others write about you.  Takes Time & Work – Start Now!  Your reputation is based on what you’ve done, not what you’ll do.  Create your network before you need them.
  32. 32. Questions?
  33. 33. Credits http://www.saferinternet.org.uk/advice-and-resources/online-reputation http://www.forbes.com/sites/knowledgewharton/2012/04/19/42012-3/ http://thedp.com/index.php/article/2011/11/admissions_offices_check_facebook http://www.dailycal.org/2011/10/26/law-schools-check-digital-trail-of-applicants-more- than-other-colleges/ http://exclusive-executive-resumes.com/career-workplace/5-reasons-why-you-should- have-a-personal-brand/ http://buildingabrandonline.com/ http://www.slideshare.net/brian.hollowaty/personal-branding-using-social-media http://www.blackenterprise.com/2011/01/18/patient-empowerment- checklist/question-2/ Me 2.0: Build a Powerful Brand to Achieve Career Success - Dan Schawbel

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