This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
3. For This Quick Intro Session ….
What is Social Media?
What are Digital Reputation & Personal Branding?
Why/How to Use Social Media for Personal Branding?
Managing Your Digital Reputation
4. Takeaways
Define/Create/Communicate/Manage Your Brand
Use Social Media to Tell Your Story
Two types of online info: what you write and what
others write about you.
Takes Time & Work – Start Now!
Your reputation is based on what you’ve done, not
what you’ll do.
Create your network before you need them.
6. What is Social Media?
It’s about conversations, community, connecting with personalities
and building relationships. It is not just a broadcast channel or a
sales and marketing tool. [Social Media Revolution Video]
8. What is Digital Reputation?
Your online reputation is the perception, estimation and
opinion that is formed when you are encountered online.
This could be when someone visits your social networking
profile, anyone reads a comment you posted on another
profile. - WHAT YOU WRITE/SAY ABOUT YOU
It could also be when someone sees your online photo
albums or an image with you in it, indeed any instance or
reference of you that either you posted or someone else did –
WHAT OTHERS WRITE/SAY ABOUT YOU
… what your digital footprint says about you.
10. What is Personal Branding?
“Personal branding describes the process by which individuals
and entrepreneurs differentiate themselves and stand out
from crowd by identifying and articulating their unique value
proposition, whether professional or personal, and then
leverage it across platforms with consistent message and
image to achieve a specific goal. In this way, individuals can
enhance their recognition as experts in their field, establish
reputation and credibility, advance their careers, and build
self-confidence.”
“How we market ourselves to others.”
Dan Schawbel, Author of Me 2.0
11. Why Do I Need/Want to Establish My Brand on Social Media?
12. Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado
Admissions Offices are
using social media for
background checks
13. Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado
Admissions Offices are
using social media for
background checks
14. Your Online Presence Can Impact Your Education
Digital Reputation/Branding– Joe Sabado
Admissions Offices are
using social media for
background checks
15. DigitalOnline Presence Can Impact Your Career
Your Reputation/Branding– Joe Sabado
Trends in how employers are recruiting is
shifting – social profiles considered by
some.
16. DigitalOnline Presence Can Impact Your Career
Your Reputation/Branding– Joe Sabado
Trends in how employers are recruiting is
shifting – social profiles considered by
some.
17. Your Online Presence Can Lead to Connections
Amazing what 140 characters can do …. Leads to real life connections.
Joel Quintong – Sacred Heart Kevin Kruger - Associate Executive Director of NASPA
Ed Cabellon – Bridgewater State Jenna Magnuski - RD at Northeastern Uni (she can
tweet - fast!)
Eric Stoller - higher ed blogger
18. Your Online Presence Can Lead to Opportunities
I applied to be an assessor for
Spring 2012 and was chosen in
part due to my email below.
19. How do I Use Social Media for Personal Branding?
20. Integrated Social Presence
Discover your brand /
objectives
“Be A Purple Cow!”
Create Your Brand
Consistent message,
name, image (use
namechk.com, gravatar)
Integrated
Communicate
Maintain
Update content
Check reputation
21. Danielle Quinones Quinones
Digital Branding– Danielle
Consistent digital branding &
online reputation is becoming
more important in career
development
24. Blog – Your home base
Use as home base for
your online presence
Claim unique domain
name (personal name)
Use available systems
like Wordpress, Joomla,
Drupal (self-hosted or
shared)
Be Authentic, Personal
Be a resource
25. LinkedIn
Create Your Profile
Get Recommendations
Position for Google
Search (use your name,
keywords)
Start/Expand Network
in your academic fields
Participate or start a
group
Use applications to
showcase work
26. Twitter
Claim your handle
(“@joesabado”)
Complete Your Profile
Upload Image
Modify Your
Background
Use lists to manage
followers
Use hashtags related to
your field
27. Facebook
Use brand name
(“joesabado”)
Complete Your Profile
Review Privacy Settings
Use Friends Lists to
Manage Content/Views
Use Page, separate
from Profile
Join Groups/Pages
Feed info from other
sites
29. Reputation Management
Google your name from
time to time.
Use Google alert to
send you notification via
email/rss reader when
your name is mentioned.
Use tools like
socialmention,
Backtweets, technorati,
twitter search to find
mentions of your name.
31. Takeaways
Define/Create/Communicate/Manage Your Brand
Use Social Media to Tell Your Story
Two types of online info: what you write and what
others write about you.
Takes Time & Work – Start Now!
Your reputation is based on what you’ve done, not
what you’ll do.
Create your network before you need them.