More Related Content Similar to Oh life pdf presentation (20) More from Mobile Health at Stanford (20) Oh life pdf presentation3. 1 We email you “How’d your day go?”
2 You reply with your entry
3 Your reply is saved in your account
You never have to visit the site
4. 1 Don’t need to visit the site
2 Familiar user interface
3 Email is everywhere
7. Get the user to perform
the first key action
Example: Reply to their first email
11. Break large tasks
into smaller ones
Example: Hard to write your life story,
easy to answer “How’d your day go?”
13. Example: How do you get
a user to write their first entry?
Give them ideas for what to write about
Performed okay
Tell them they’ve succeeded
if they write anything
Performed better
15. Doing something at a high
frequency can get boring, find
a way to make it interesting
Example: We show a random,
past entry in your daily email
17. Collect feedback at point
of failure to understand
what’s going wrong
Example: 87% of users that
unsubscribe tell us why
18. 1 Make it simple to start
2 Focus on one step at a time
3 Have a low bar for success
4 Keep them interested
5 Figure out what’s wrong