Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blog macro mini_or_micro_


Published on

Brief overview of some good and bad points of full, mini or micro blogging

  • Be the first to comment

  • Be the first to like this

Blog macro mini_or_micro_

  1. 1. Blog macro, mini or micro? The good, the bad, and what matters
  2. 2. Why blog at all? <ul><ul><li>To express an opinion </li></ul></ul><ul><ul><li>To analyse an event </li></ul></ul><ul><ul><li>To promote a product </li></ul></ul><ul><ul><li>To highlight news </li></ul></ul><ul><ul><li>To discuss a problem </li></ul></ul><ul><ul><li>To share a photograph </li></ul></ul><ul><ul><li>To examine a concept </li></ul></ul><ul><li>or even a mix of the above... </li></ul><ul><ul><ul><ul><ul><li>To examine an opinion </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>To share an event </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>To discuss a product </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>To highlight a problem </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>To promote a concept </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>To analyse a photograph </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>To express a concept                                         </li></ul></ul></ul></ul></ul>
  3. 3. So what do I think is best? <ul><li>That depends on what you want to say.... </li></ul>
  4. 4. Macro blogging <ul><li>Good </li></ul><ul><li>Space to fully analyse and criticise a topic, and write as much as you want (within reason) </li></ul><ul><li>Satisfaction of being able to say (pretty much) everything you want to say about something you are interested in </li></ul><ul><li>Possibility that if you produce a well considered and presented piece of work someone may find your blog useful </li></ul><ul><li>Opportunity for reflection on what you have been learning about </li></ul>
  5. 5. Macro blogging <ul><li>Bad </li></ul><ul><li>Time consuming to produce </li></ul><ul><li>Need to fully reference and resource to create worthwhile piece of writing </li></ul><ul><li>Need to structure carefully </li></ul><ul><li>Much care and effort required in production and presentation to ensure it is taken seriously  </li></ul><ul><li>Exposure of one's thoughts and opinions in a detailed piece of writing </li></ul>
  6. 6. Mini blogging <ul><li>Good </li></ul><ul><li>Easy to post from e-mail, from mobile phone, on the go, thus fast gratification - have an idea and it's posted </li></ul><ul><li>Brief outlines of ideas (seemingly) sufficient </li></ul><ul><li>Multimedia postings quick and easy to do, and images look great (so much better than Facebook) </li></ul><ul><li>Postings can be distributed to other sources quickly and easily </li></ul>
  7. 7. Mini blogging <ul><li>Bad </li></ul><ul><li>Probably comes down to differences between blogging tools - e.g. Tumblr and Posterous </li></ul><ul><li>Not so keen on dashboard of Tumblr </li></ul><ul><li>Not keen on Tumblr settings for followers, who have to sign up to comment </li></ul><ul><li>Ease of use leads to lots of irrelevant and unimportant material being posted </li></ul><ul><li>Not much else! </li></ul>
  8. 8. Micro blogging <ul><li>Good </li></ul><ul><li>Very quick and easy </li></ul><ul><li>Appropriate tools allow management of volume of material </li></ul><ul><li>Following the trends, can comment on the latest news and events </li></ul><ul><li>Functionality of hashtags, @symbols etc. </li></ul><ul><li>Instant gratification - have a thought, tweet and it is there in the timeline or on your wall for all to see </li></ul>
  9. 9. Micro blogging <ul><li>Bad </li></ul><ul><li>Your post is among huge volume of irrelevant material </li></ul><ul><li>Fast distribution of comment to the world (if you make a mistake it's there for all to see) </li></ul><ul><li>Moves on quickly </li></ul><ul><li>Not enough space to say what you want to say </li></ul>
  10. 10. What is good is bad <ul><li>Complexity of full blog </li></ul><ul><li>Ease of use so not encouraging planning and structure for mini blog </li></ul><ul><li>Fast distribution of micro blog </li></ul>