Lincs Business networking presentation

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Lincs Business networking presentation

  1. 1. WelcomeWednesday, 29 June 2011
  2. 2. Agenda • 9:00     Introductions • 9:15     10 Marketing planning tips. Presented by Joanne Willson. FIll The Gap Marketing • 9:25     Speed networking 1st session • 9:50     10 Ways from Cold to sold. Presented by Gary Gorman.  • 10:00   Speed networking 2nd session • 10:25  " Email Marketing Basics. Presented by FIona Debell. QMailer • 10:35   AOB • 10:45   CloseWednesday, 29 June 2011
  3. 3. History of the group • Started on LinkedIn March 2011 • Fastest growing Networking group for the East Mids • June 2011 Rebranded BizMidlands • Reach - Lincs, Notts, Leics, Derbys • 256 engaged members • May 2011 Twitter and Facebook page launched • JuneWebsiteWednesday, 29 June 2011
  4. 4. Groups Objectives • To connect businesses across the region • To provide a platform to promote its members • To provide low or no cost marketing initiatives • To attract business for its members • To offer help and guidanceWednesday, 29 June 2011
  5. 5. How can you help. • Register your business on BizMidlands.co.uk • Join the group on LinkedIn • Follow @BizMids on Twitter • Post discussion on LinkedIn • Connect on Facebook (search BizMidlands) • Tweet the event #BizMids @BizMids • Encourage your contacts to join in • Connect to each otherWednesday, 29 June 2011 • Write a review of the meeting
  6. 6. What’s happening? • New identity • New website • Business show • Retail site coming soonWednesday, 29 June 2011
  7. 7. New IdentityWednesday, 29 June 2011
  8. 8. New IdentityWednesday, 29 June 2011
  9. 9. BadgesWednesday, 29 June 2011
  10. 10. BadgesWednesday, 29 June 2011
  11. 11. New websiteWednesday, 29 June 2011
  12. 12. Wednesday, 29 June 2011
  13. 13. Wednesday, 29 June 2011
  14. 14. BizGen Conference & Expo Tuesday 25th October 2011 9:00 - 5:00 The Showroom LincolnWednesday, 29 June 2011
  15. 15. BizGen Conference & Expo • Free to attend • Expert guest speakers in the “Learn • Free speed networking Zone” • Free business help • Four speed networking sessions • Free training • Four boardroom sessions (ask the experts) • Free workshops • 35+ business exhibitions • Free business ideas • Dozens of give-aways to visitors • Make new contacts including an iPad 2 • Learn new ways to promote • Charity auction your business • Charity raffleWednesday, 29 June 2011
  16. 16. The Learn Zone • Getting the most from LinkedIn • Using LinkedIn as a lead generator • Prospecting on Twitter • Leverage Facebook and build your prospect list • Social media for SME’s • Financing and your business • Step by step guide to local SEO • Step by guide to building a blog from scratch • Blogging for businessWednesday, 29 June 2011
  17. 17. Confirmed speaker Joseph Bushnell is a Social Media & Internet Marketing Consultant. He currently has over 100,000 Twitter followers and 20,000 Fans on his Facebook page. He speaks all over the country and gives training to SMEʼs and local business owners showing them how they can get their message out there, how to find more leads ,earn more repeat business and ultimately make more sales online.Wednesday, 29 June 2011
  18. 18. Other speakers • Expert blogger/journalist • Certified LinkedIn professional • Expert in SEO for local business • SME Legal • SME Accountant • Sales and Marketing specialistWednesday, 29 June 2011
  19. 19. BizGen Conference & Expo Why should you exhibit? 57,000 businesses across the region • Obtain more leads • Only one exhibiter per category • Full day event • Competitive pricing model • Heavily promoted • Meet 100s of businesses • Show your expertise in the “Boardroom” • Free speed networking • Guest speaker opportunities • Showcase your business • Featured listing in the show guide • Make new contacts • Listing in the post show email campaignWednesday, 29 June 2011
  20. 20. Price “One size” space from only £185Wednesday, 29 June 2011
  21. 21. Promotion • Facebook ads and campaign • LinkedIn campaign • Lincolnshire Echo advertising • Newark advertiser advertising • Banner advertising • Word of mouth campaign • Twitter campaign • Email campaignWednesday, 29 June 2011
  22. 22. Sponsorship opportunities • Headline sponsor • Boardroom sponsor • Speed networking sponsor • Learn zone sponsorWednesday, 29 June 2011
  23. 23. Register your interest Bizmidlands.co.uk/showWednesday, 29 June 2011
  24. 24. Wednesday, 29 June 2011
  25. 25. 10 marketing planning tips to get your business growingJoanne Wilson MCIMWednesday, 29 June 2011
  26. 26. Marketing is NOT AdvertisingWednesday, 29 June 2011
  27. 27. Where are we now? Marketing Audit How can we ensure arrival? Feedback and Control Where do we want to be? Objectives How to make your business more profitable The Marketing Plan Which way is best? Tactics How might we get there? StrategyWednesday, 29 June 2011
  28. 28. Where are we now? Marketing Audit How can we ensure arrival? Feedback and Control Where do we want to be? Objectives How to make your business more profitable The Marketing Plan Which way is best? Tactics How might we get there? Strategy AdvertisingWednesday, 29 June 2011
  29. 29. Create a Practical Marketing Action Plan (MAP)Wednesday, 29 June 2011
  30. 30. 1. Implement a customer feedback form and carry out a customer surveyWednesday, 29 June 2011
  31. 31. 2. What do your customers read, watch and listen to? Do they use Google or social media?Wednesday, 29 June 2011
  32. 32. 3. Benefits NOT featuresWednesday, 29 June 2011
  33. 33. 4. Competitor analysisWednesday, 29 June 2011
  34. 34. 5. Scan your marketWednesday, 29 June 2011
  35. 35. 6. Set measurable objectives. Know your goals. Be realistic but aim highWednesday, 29 June 2011
  36. 36. 7. Create an action planWednesday, 29 June 2011
  37. 37. 8. Assign responsibilities and timescalesWednesday, 29 June 2011
  38. 38. 9. Communicate the planWednesday, 29 June 2011
  39. 39. 10. Feedback into the marketing planning processWednesday, 29 June 2011
  40. 40. Where are we now? Marketing Audit How can we ensure arrival? Feedback and Control Where do we want to be? Objectives How to make your business more profitable The Marketing Plan Which way is best? Tactics How might we get there? StrategyWednesday, 29 June 2011
  41. 41. Useful marketing informationWednesday, 29 June 2011
  42. 42. Useful marketing informationWednesday, 29 June 2011
  43. 43. Thank you very much Contact details:- Joanne Wilson www.fillthegapmarketing.co.uk Twitter @jofillthegap Link in!Wednesday, 29 June 2011
  44. 44. Wednesday, 29 June 2011
  45. 45. Wednesday, 29 June 2011
  46. 46. 10 WAYS FROM COLD TO SOLD …IN 10 MINUTESWednesday, 29 June 2011
  47. 47. SPECIALISEWednesday, 29 June 2011 10
  48. 48. BE DIFFERENT 9Wednesday, 29 June 2011
  49. 49. USE SOCIAL MEDIA 8Wednesday, 29 June 2011
  50. 50. GET SPEAKING 7Wednesday, 29 June 2011
  51. 51. GET BLOGGING 6Wednesday, 29 June 2011
  52. 52. SET UP A GROUP 5Wednesday, 29 June 2011
  53. 53. SET UP A CHANNEL 4Wednesday, 29 June 2011
  54. 54. GET TESTIMONIALS 3 Minutes LeftWednesday, 29 June 2011
  55. 55. REMEMBER OFFLINE MARKETING 2Wednesday, 29 June 2011 Minutes Left
  56. 56. TAKE ACTION! 1Wednesday, 29 June 2011
  57. 57. 0Wednesday, 29 June 2011
  58. 58. 0Wednesday, 29 June 2011
  59. 59. Wednesday, 29 June 2011
  60. 60. Wednesday, 29 June 2011
  61. 61. Wednesday, 29 June 2011
  62. 62. EMAIL MARKETING BASICS By Fiona Debell www.qmailer.co.ukWednesday, 29 June 2011
  63. 63. EMAIL MARKETING BASICS WHAT IS EMAIL MARKETING? The use of Email to directly market a commercial message to a group of people. www.qmailer.co.ukWednesday, 29 June 2011
  64. 64. EMAIL MARKETING BASICS WHAT IS EMAIL MARKETING? The use of Email to directly market a commercial message to a group of people. www.qmailer.co.ukWednesday, 29 June 2011
  65. 65. EMAIL MARKETING BASICS WHAT IS EMAIL MARKETING? The use of Email to directly market a commercial message to a group of people. Uses: • Advertising, Surveys, Invitations • Business Requests, Voucher Schemes • Soliciting Sales or Donations • Establishing Trust , Expertise or Loyalty • Brand Building www.qmailer.co.ukWednesday, 29 June 2011
  66. 66. www.qmailer.co.ukWednesday, 29 June 2011
  67. 67. Q.WHY USE EMAIL MARKETING? A. BECAUSE IT WORKS www.qmailer.co.ukWednesday, 29 June 2011
  68. 68. Q.WHY USE EMAIL MARKETING? A. BECAUSE IT WORKS www.qmailer.co.ukWednesday, 29 June 2011
  69. 69. Q.WHY USE EMAIL MARKETING? A. BECAUSE IT WORKS • Only organic SEO has a higher ROI • Email outperforms all other forms of DM, generating an average of £35 for every £1 spent on it in 2010 • After brand familiarity, promotional emails are the 2nd biggest influence on retail website visits www.qmailer.co.ukWednesday, 29 June 2011
  70. 70. www.qmailer.co.ukWednesday, 29 June 2011
  71. 71. Q. WHY IT WORKS www.qmailer.co.ukWednesday, 29 June 2011
  72. 72. Q. WHY IT WORKS www.qmailer.co.ukWednesday, 29 June 2011
  73. 73. Q. WHY IT WORKS www.qmailer.co.ukWednesday, 29 June 2011
  74. 74. Q. WHY IT WORKS www.qmailer.co.ukWednesday, 29 June 2011
  75. 75. Q. WHY IT WORKS • It allows targeting • It is data driven • It drives direct sales • It builds relationships, loyalty and trust • It supports sales through other channels www.qmailer.co.ukWednesday, 29 June 2011
  76. 76. www.qmailer.co.ukWednesday, 29 June 2011
  77. 77. BUT LETS NOT GET CARRIED AWAY…a garden only bears fruit if managed properly, so it is with email marketing. www.qmailer.co.ukWednesday, 29 June 2011
  78. 78. BUT LETS NOT GET CARRIED AWAY…a garden only bears fruit if managed properly, so it is with email marketing. www.qmailer.co.ukWednesday, 29 June 2011
  79. 79. BUT LETS NOT GET CARRIED AWAY…a garden only bears fruit if managed properly, so it is with email marketing. GET THE BASICS RIGHT: • Build a list of people who want to hear from you. • Craft a great message. • Ensure the emails get to those on that list. www.qmailer.co.ukWednesday, 29 June 2011
  80. 80. Once you have the basics right, theres a whole spectrum of sophisticated tactics you can employ to drive success. www.qmailer.co.ukWednesday, 29 June 2011
  81. 81. Once you have the basics right, theres a whole spectrum of sophisticated tactics you can employ to drive success. www.qmailer.co.ukWednesday, 29 June 2011
  82. 82. Once you have the basics right, theres a whole spectrum of sophisticated tactics you can employ to drive success. www.qmailer.co.ukWednesday, 29 June 2011
  83. 83. Once you have the basics right, theres a whole spectrum of sophisticated tactics you can employ to drive success. www.qmailer.co.ukWednesday, 29 June 2011
  84. 84. Once you have the basics right, theres a whole spectrum of sophisticated tactics you can employ to drive success. www.qmailer.co.ukWednesday, 29 June 2011
  85. 85. GETTING EMAIL MARKETING RIGHT WILL PAY DIVIDENDS. Every communication represents your brand and your business, so you must: www.qmailer.co.ukWednesday, 29 June 2011
  86. 86. GETTING EMAIL MARKETING RIGHT WILL PAY DIVIDENDS. Every communication represents your brand and your business, so you must: 1. Stand Out 2. Have Permission 3. Be Relevant 4. Never Rely Solely on Images 5. Be Aware of Eye-tracking 6. Meet your Legal Obligations www.qmailer.co.ukWednesday, 29 June 2011
  87. 87. GETTING EMAIL MARKETING RIGHT WILL PAY DIVIDENDS. Every communication represents your brand and your business, so you must: 1. Stand Out 2. Have Permission 3. Be Relevant 4. Never Rely Solely on Images 5. Be Aware of Eye-tracking 6. Meet your Legal Obligations www.qmailer.co.ukWednesday, 29 June 2011
  88. 88. 1. STAND OUT Get noticed for the RIGHT reasons. www.qmailer.co.ukWednesday, 29 June 2011
  89. 89. 1. STAND OUT Get noticed for the RIGHT reasons. www.qmailer.co.ukWednesday, 29 June 2011
  90. 90. 1. STAND OUT Get noticed for the RIGHT reasons. • The ‘From’ and ‘Subject’ fields are THE most important • The ‘Above The Fold’ Appearance will kill or cure • A table of contents is an ideal start. • Get your key point into your subject line. www.qmailer.co.ukWednesday, 29 June 2011
  91. 91. 2. GET PERMISSION Create a list of permission based email contacts with whom you communicate. www.qmailer.co.ukWednesday, 29 June 2011
  92. 92. 2. GET PERMISSION Create a list of permission based email contacts with whom you communicate. www.qmailer.co.ukWednesday, 29 June 2011
  93. 93. 2. GET PERMISSION Create a list of permission based email contacts with whom you communicate. B2C Permission Based Lists Should: • Be ‘Double opt-in’ • Utilise a Sign Up ‘Data Capture’ process • Receive Confirmation E-mail • Receive clear T&C’s at sign-up B2B Email Marketing is a little different. www.qmailer.co.ukWednesday, 29 June 2011
  94. 94. B2B Email Marketing has different legal requirements to B2C. Understand the difference, but remember you must have permission to send bulk email: www.qmailer.co.ukWednesday, 29 June 2011
  95. 95. B2B Email Marketing has different legal requirements to B2C. Understand the difference, but remember you must have permission to send bulk email: www.qmailer.co.ukWednesday, 29 June 2011
  96. 96. B2B Email Marketing has different legal requirements to B2C. Understand the difference, but remember you must have permission to send bulk email: • Purchased lists are fine – if they are permission based • Tell the recipient where you got their details • Personalise your message, use Salutations, Company Name, location etc. • Include an ‘Unsubscribe’ link in every email sent. • Remind your recipients who you are, and why they should trust you www.qmailer.co.ukWednesday, 29 June 2011
  97. 97. 3. BE RELEVANT The content of your message must be relevant to the recipient www.qmailer.co.ukWednesday, 29 June 2011
  98. 98. 3. BE RELEVANT The content of your message must be relevant to the recipient www.qmailer.co.ukWednesday, 29 June 2011
  99. 99. 3. BE RELEVANT The content of your message must be relevant to the recipient Yes - even with permission! • Only send valuable, relevant information • Do not send information to everyone on your list just because you can • Send only information that is both useful & expected www.qmailer.co.ukWednesday, 29 June 2011
  100. 100. AND MAKE UNSUBSCRIBING EASY… It’s the law! Failure to include an easy unsubscribe WILL lead to Spam Complaints www.qmailer.co.ukWednesday, 29 June 2011
  101. 101. AND MAKE UNSUBSCRIBING EASY… It’s the law! Failure to include an easy unsubscribe WILL lead to Spam Complaints www.qmailer.co.ukWednesday, 29 June 2011
  102. 102. AND MAKE UNSUBSCRIBING EASY… It’s the law! Failure to include an easy unsubscribe WILL lead to Spam Complaints • True Email Marketing is NOT Spam • Manage & track unsubscribes • NEVER ignore unsubscribe requests www.qmailer.co.ukWednesday, 29 June 2011
  103. 103. 4. NEVER RELY SOLELY ON IMAGES www.qmailer.co.ukWednesday, 29 June 2011
  104. 104. 4. NEVER RELY SOLELY ON IMAGES www.qmailer.co.ukWednesday, 29 June 2011
  105. 105. 4. NEVER RELY SOLELY ON IMAGES THINK I’LL KEEP DRINKING THEN… www.qmailer.co.ukWednesday, 29 June 2011
  106. 106. 4. NEVER RELY SOLELY ON IMAGES If your content makes no sense when the images are disabled, your email will fail. • Let the images support the text • NEVER design an email using only images • Remember around 60% of recipients have images disabled as standard. THINK I’LL KEEP DRINKING THEN… www.qmailer.co.ukWednesday, 29 June 2011
  107. 107. 5. BE AWARE OF EYE TRACKING RESEARCH www.qmailer.co.ukWednesday, 29 June 2011
  108. 108. 5. BE AWARE OF EYE TRACKING RESEARCH What is Eye-tracking? Eye-tracking is a well researched means of establishing the behaviour of web users and email recipients. The information here is based on the Nielsen Approach. www.qmailer.co.ukWednesday, 29 June 2011
  109. 109. 5. BE AWARE OF EYE TRACKING RESEARCH What is Eye-tracking? Eye-tracking is a well researched means of establishing the behaviour of web users and email recipients. The information here is based on the Nielsen Approach. www.qmailer.co.ukWednesday, 29 June 2011
  110. 110. 5. BE AWARE OF EYE TRACKING RESEARCH What is Eye-tracking? Eye-tracking is a well researched means of establishing the behaviour of web users and email recipients. The information here is based on the Nielsen Approach. Heading copy is crucial This email eye-tracking example shows users scan the headings and, if relevant, click through. They do not read the body copy. According to Jakob Nielsen, recipients tend to just fixate on the first two words of the headings, so, just as for subject lines, it is the first words that are most important.   www.qmailer.co.ukWednesday, 29 June 2011
  111. 111. Eye-tracking and the ‘F’ shape. www.qmailer.co.ukWednesday, 29 June 2011
  112. 112. Eye-tracking and the ‘F’ shape. www.qmailer.co.ukWednesday, 29 June 2011
  113. 113. Eye-tracking and the ‘F’ shape. Readers scan down the left side of an Email The left column is most important. As the Eye-tracking image shows here. Email Introductions are skipped Nielsen suggests that email text introductions are skipped according to eye-tracking studies. Introductions do have their place. They can be used to make the e- newsletter personal and links will get clicks if they are relevant. www.qmailer.co.ukWednesday, 29 June 2011
  114. 114. 6. MEET YOUR LEGAL OBLIGATIONS (UK) Any business who wants to communicate effectively with customers or clients must: www.qmailer.co.ukWednesday, 29 June 2011
  115. 115. 6. MEET YOUR LEGAL OBLIGATIONS (UK) Any business who wants to communicate effectively with customers or clients must: www.qmailer.co.ukWednesday, 29 June 2011
  116. 116. 6. MEET YOUR LEGAL OBLIGATIONS (UK) Any business who wants to communicate effectively with customers or clients must: •Regularly check out the Information Commissioners Office for updates. • Know the difference in your subscribers – are they B2B or B2C? • Process all requests to unsubscribe within one week, (preferably it instantly). • Use a legitimate “from” name and “from email address”. www.qmailer.co.ukWednesday, 29 June 2011
  117. 117. YOUR LEGAL OBLIGATIONS (UK) www.qmailer.co.ukWednesday, 29 June 2011
  118. 118. YOUR LEGAL OBLIGATIONS (UK) UK privacy legislation now controls unsolicited commercial e-mail and SMS to mobile telephones. By law, the receiver is required to opt-in, except where companies have a long-term relationship with them, in which case they may continue to email or SMS on an opt-out basis. www.qmailer.co.ukWednesday, 29 June 2011
  119. 119. YOUR LEGAL OBLIGATIONS (UK) UK privacy legislation now controls • Use a valid reply-to address that can function as an unsolicited commercial e-mail and SMS to mobile telephones. By law, the unsubscribe mechanism if required. receiver is required to opt-in, except where companies have a long-term relationship with them, in which case • Always include your company address as per the they may continue to email or SMS on an opt-out basis. Companies Act*. • Check with all relevant government department websites for rules which apply to you and your clients. • Always keep one eye on Data Protection legislation * Recent precedent suggests that a Company Contact Email Address may suffice, but this is not good practice. www.qmailer.co.ukWednesday, 29 June 2011
  120. 120. WHO SHOULD BE EMAIL MARKETING? Any business who wants to communicate effectively with customers or clients. www.qmailer.co.ukWednesday, 29 June 2011
  121. 121. WHO SHOULD BE EMAIL MARKETING? Any business who wants to communicate effectively with customers or clients. www.qmailer.co.ukWednesday, 29 June 2011
  122. 122. WHO SHOULD BE EMAIL MARKETING? Any business who wants to communicate effectively with customers or clients. Use Email to: • Send Updates or Bulletins • Make time limited offers • Generate Sales • Increase Customer Engagement • Maximise Marketing Strategy • Test Promotions or Product Offers www.qmailer.co.ukWednesday, 29 June 2011
  123. 123. WHAT IS PROFESSIONAL EMAIL MARKETING? The use of an Email service or programme to send email communications www.qmailer.co.ukWednesday, 29 June 2011
  124. 124. WHAT IS PROFESSIONAL EMAIL MARKETING? The use of an Email service or programme to send email communications www.qmailer.co.ukWednesday, 29 June 2011
  125. 125. WHAT IS PROFESSIONAL EMAIL MARKETING? The use of an Email service or programme to send email communications Services provided include: • Permission Based List Building • List Management • Rich Content Integration • Campaign Creation • Unsubscribe Features • Online Reporting www.qmailer.co.ukWednesday, 29 June 2011
  126. 126. WHAT IS ‘LIST MANAGEMENT’? Your database of customer or client contact information. www.qmailer.co.ukWednesday, 29 June 2011
  127. 127. WHAT IS ‘LIST MANAGEMENT’? Your database of customer or client contact information. www.qmailer.co.ukWednesday, 29 June 2011
  128. 128. WHAT IS ‘LIST MANAGEMENT’? As the list grows: • Sort • Edit • Segment • Manage Your database of customer or client contact information. www.qmailer.co.ukWednesday, 29 June 2011
  129. 129. WHAT IS RICH CONTENT INTEGRATION? Rich Content simple means making it look nice – the ‘HTML’ bit. www.qmailer.co.ukWednesday, 29 June 2011
  130. 130. WHAT IS RICH CONTENT INTEGRATION? Rich Content simple means making it look nice – the ‘HTML’ bit. www.qmailer.co.ukWednesday, 29 June 2011
  131. 131. WHAT IS RICH CONTENT INTEGRATION? Rich Content simple means making it look nice – the ‘HTML’ bit. Why? • Increase Appeal • Include Graphics & Text • With caution, include Audio & Video • Use pre-made, editable templates • Reinforce your brand • Stand out in the in-box www.qmailer.co.ukWednesday, 29 June 2011
  132. 132. CAMPAIGN CREATION? Putting the data together with the content to create a campaign. www.qmailer.co.ukWednesday, 29 June 2011
  133. 133. CAMPAIGN CREATION? Putting the data together with the content to create a campaign. www.qmailer.co.ukWednesday, 29 June 2011
  134. 134. CAMPAIGN CREATION? Putting the data together with the content to create a campaign. Organise by: • Theme • Branding • Schedule • Audience • Desired Outcome www.qmailer.co.ukWednesday, 29 June 2011
  135. 135. ONLINE REPORTING Measure your statistics and know your desired outcomes before you send and you can measure success and your ROI www.qmailer.co.ukWednesday, 29 June 2011
  136. 136. ONLINE REPORTING Measure your statistics and know your desired outcomes before you send and you can measure success and your ROI www.qmailer.co.ukWednesday, 29 June 2011
  137. 137. ONLINE REPORTING Measure your statistics and know your desired outcomes before you send and you can measure success and your ROI • Measure Open Rates (indicative) • Monitor Clicks & Interests • Segment data based on activity • Send relevant information based on engagement • Manage the Data and integrate with your off line activity www.qmailer.co.ukWednesday, 29 June 2011
  138. 138. USING AN ESP An ESP is an Email Service Provider. A good ESP will simplify your Email Marketing. www.qmailer.co.ukWednesday, 29 June 2011
  139. 139. USING AN ESP An ESP is an Email Service Provider. A good ESP will simplify your Email Marketing. www.qmailer.co.ukWednesday, 29 June 2011
  140. 140. USING AN ESP An ESP is an Email Service Provider. A good ESP will simplify your Email Marketing. So you have: • Better Business Communication • Targeted Marketing • Automated Strategic Marketing • Response Marketing • Cost effective Marketing • Integrate on / off line Marketing www.qmailer.co.ukWednesday, 29 June 2011
  141. 141. www.qmailer.co.ukWednesday, 29 June 2011
  142. 142. www.qmailer.co.ukWednesday, 29 June 2011
  143. 143. www.qmailer.co.ukWednesday, 29 June 2011
  144. 144. www.qmailer.co.ukWednesday, 29 June 2011
  145. 145. www.qmailer.co.ukWednesday, 29 June 2011
  146. 146. Think of email as the digital equivalent of: • Direct mail • A print newsletter • Advertising in subscriber based magazines and newspapers The important difference is ‘PERMISSION www.qmailer.co.ukWednesday, 29 June 2011
  147. 147. Done well Email marketing will: • Support database integration & segmentation • Generate on-the-fly emails customised to an individual recipient • Generate actionable data to refine your approach • Generate immediate action: sales, downloads, enquiries, registrations • Inform - send people to offline premises and events • Prepare the way for catalogues, build awareness, contribute to branding • Strengthen relationships, encourage trust and cement loyalty www.qmailer.co.ukWednesday, 29 June 2011
  148. 148. Done well Email marketing will: • Support database integration & segmentation • Generate on-the-fly emails customised to an individual recipient • Generate actionable data to refine your approach • Generate immediate action: sales, downloads, enquiries, registrations • Inform - send people to offline premises and events • Prepare the way for catalogues, build awareness, contribute to branding • Strengthen relationships, encourage trust and cement loyalty www.qmailer.co.ukWednesday, 29 June 2011
  149. 149. GET THE CONTENT LAYOUT RIGHT: www.qmailer.co.ukWednesday, 29 June 2011
  150. 150. GET THE CONTENT LAYOUT RIGHT: The ‘Above the Fold’ content is key. One big Image is not a good start. Consider the ‘In-Box’ Appearance, not the page layout. www.qmailer.co.ukWednesday, 29 June 2011
  151. 151. GET THE CONTENT LAYOUT RIGHT: The ‘Above the Fold’ content is key. One big Image is not a good start. Consider the ‘In-Box’ Appearance, not the page layout. Sample Layout ‘Newsletter’ Style www.qmailer.co.ukWednesday, 29 June 2011
  152. 152. GET THE CONTENT LAYOUT RIGHT: The ‘Above the Fold’ content is key. One big Image is not a good start. Consider the ‘In-Box’ Appearance, not the page layout. Sample Layout ‘Newsletter’ Style www.qmailer.co.ukWednesday, 29 June 2011
  153. 153. GET THE CONTENT LAYOUT RIGHT: The ‘Above the Fold’ content is key. One big Image is not a good start. Consider the ‘In-Box’ Appearance, not the page layout. Sample Layout ‘Newsletter’ Style Sample Layout ‘Retail’ Style www.qmailer.co.ukWednesday, 29 June 2011
  154. 154. GET THE CONTENT LAYOUT RIGHT: The ‘Above the Fold’ content is key. One big Image is not a good start. Consider the ‘In-Box’ Appearance, not the page layout. Sample Layout ‘Newsletter’ Style Sample Layout ‘Retail’ Style www.qmailer.co.ukWednesday, 29 June 2011
  155. 155. If you do nothing else do these 3 things: www.qmailer.co.ukWednesday, 29 June 2011
  156. 156. If you do nothing else do these 3 things: 1. Get the Data in Order www.qmailer.co.ukWednesday, 29 June 2011
  157. 157. If you do nothing else do these 3 things: 1. Get the Data in Order 2. Get the From & Subject Right www.qmailer.co.ukWednesday, 29 June 2011
  158. 158. If you do nothing else do these 3 things: 1. Get the Data in Order 2. Get the From & Subject Right 3. Make the ‘Above the Fold’ content compelling www.qmailer.co.ukWednesday, 29 June 2011
  159. 159. If you do nothing else do these 3 things: 1. Get the Data in Order 2. Get the From & Subject Right 3. Make the ‘Above the Fold’ content compelling www.qmailer.co.ukWednesday, 29 June 2011
  160. 160. Who am I? Fiona Debell Client Services Director – Qmailer Email me: fiona@qmailer.co.uk Tweet me: @fionadebell What do I know? 10 years in Email Marketing. Email Marketing Strategist & Trainer. What is Qmailer? Qmailer is an ESP – Email Service Provider. Qmailer is part of the suite of web tools from Q Web Development. www.qmailer.co.ukWednesday, 29 June 2011
  161. 161. Thank you BizMidlands.co.uk admin@BizMidlands.co.uk @bizMids Lincolnshire and Nottinghamshire Business Network Search BizMidlandsWednesday, 29 June 2011

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