Tweaks: Bringing Structure toan Unstructured Environment          Cristina Cordova          #MH2012 @cjc         cristina@...
tweaks     bring structure to      an unstructured        environment
launch
Launch!?
rapid prototype24 hours later...
iterate
User Feedback
lesson #1    Listen to your users
review
Analytics
lesson #2“If it aint broke, dont fix it”
back to thedrawing board
what is it?value add?
what is a     “meme”?  “meme” is anidea/concept that spreads quickly   via imitation
what is a     “meme”?  “meme” is anidea/concept that spreads quickly   via imitation
what worked? rapid prototyping, reviewing and refining. So, let’s start with that process, straight from launch.
Analytics
users loved it
users loved it  few users
clear valuepropositionsimple signup
results     •    Increased new downloads     •    Increased usage across devices     •    Increased session time per user
prototype review  refine
thank you  Cristina Cordova  #MH2012 @cjc cristina@pulse.me
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
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Mobile health

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Cristina Cordova
Pulse
Mobile Health 2012 at Stanford
Launch and Iterate in Baby Steps

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