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Unleash Your Inner Tiger in Content Marketing
 

Unleash Your Inner Tiger in Content Marketing

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Presentation from Interactivity Digital in Miami 2013. # - Presentation design by http://theversatilitygroup.com/ - First slide image credit http://hdwallpapers4desktop.com/ - the rest of the images ...

Presentation from Interactivity Digital in Miami 2013. # - Presentation design by http://theversatilitygroup.com/ - First slide image credit http://hdwallpapers4desktop.com/ - the rest of the images are mine. - Many cats featured are from the BigCatHabitat.org in Sarasota, FL.

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  • Tigers don’t just see and attack. They sit back and they watch and learn all that they can before going after what they want.
  • Be cunning and learn everything you can before you start. You must watch and learn their strategies. Where do they win? Where do they fail?How do they rank in search engines?How many people link to them? (http://www.opensiteexplorer.org/)What are they ranking for? What do you want to rank for? Do they have a strong presence online? (http://freshwebexplorer.seomoz.org/)
  • There are many tools available online that will allow you to collect data on your Competitors:
  • Eliminate industry buzzwords and focus on what your audiences will be searching for.
  • What is the point of your content marketing? Is it to increase brand awareness? Sell a specific product or service? Examples: Reach & engage with 30 single working mothers.15% more hotel reservations using April’s coupon code.Engage audience and collect 10 common questions to answer on our blog
  • Things every business should think about before creating content marketing strategies:1- Who do you need to convince or educate in your company? Do you have the budget?2- Is goal achievable? Take steps now to make sure it is.
  • Do you have a team in place that you can trust to do the job right and on time?
  • What will attract or offend your audience. You should know this.
  • Get to know them so you can appeal to them with the right type of content marketing! What entertains them? What are they looking for? How old are they? What can’t they live without? Locations? What makes them trust? What do they need? Want? What makes them share? Which social platforms do they use? Etc…
  • Who are you and what are you about? What type of educational information can you provide to me to make me trust or choose you? Focus on interesting, educational info that creates trust  This influences sales!!!!Make who you are abundantly clear to your targeted audience(s)…Trust is a critical part of investing in a company or product.
  • You have to create trust so you need to educate your audience on who you are. Who are you?What do you do?
  • Tell your boss (or yourself if you are the boss) that your company can no longer wait to get in the content marketing game! Tell them this is your opportunity to reach your audience, create trust, meet their needs and convert!
  • Tigers are smart enough to know (most of the time) when they cannot win and when the losses may be too great. They know when to walk away. They learn after the first failure.
  • Each one of these cats initially looks the same, but as you look closer they are all different. I can also tell you that their personalities alone make it easy for us to know them from a distance.What is going to make you recognizable or memorable? Content marketing can allow you to separate yourself from your competitors. Become unforgettable.
  • People are in a rush! They are working and popping in and out of social and if you want to grab their attention you must do it quickly! Own your quirks. Your uniqueness will make you stand out. Use what you love to make yourself more human when engaging online. Separate yourself from your competitors
  • You want to invest in marketing that is going to last.

Unleash Your Inner Tiger in Content Marketing Unleash Your Inner Tiger in Content Marketing Presentation Transcript