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Content Marketing - Bridging the Brand to Customer Gap


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This content marketing presentation describes how to develop your content marketing strategy. Includes:
1. Brand
2. Buyer Persona
3. Customer Journey
4. Customer Ascension
5.. Social Media Platform Selection

Published in: Business
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Content Marketing - Bridging the Brand to Customer Gap

  1. 1. Your Content Marketing How Do I Build this Thing? Professor Joe Hines Storyfinders digital media c: 714-872-0561
  2. 2. Content Marketing Bridges the Gap Between You and Your Prospect
  3. 3. Know Yourself. You’re On this Side of the Bridge.
  4. 4. Know Your Customer Your Customer Is On this Side of the Bridge.
  5. 5. What It Looks Like On Their Side. Sparks a “Need” Shopping Behavior. Exploring Options Narrowing Process Post Purchase Process Advocacy Needs and Need States Customer Journey
  6. 6. You’re the Sherpa. Lead Your Customer Up “Mount Decision” #1 Goal: Don’t lose any along the way!
  7. 7. • Video • Infographic • PR • White Papers • How-To Blogs • Landing Pages • Social • Comparison Tables • Webinars • Demos • Case Studies • Reviews’ • Email • Blogs • Social C Customer Ascension Model
  8. 8. How Do You Get on Her Radar? • Evaluate first – is there a ‘match’? • Know what she cares about and start there. • Have a plan. • Don’t rush things. • Be consistent. • Be true to your brand, and be sure your brand is true to you. • 3 branding pillars. • Keep it lively! Variety Be interesting Be real • Know where she ‘hangs out’. Be where she is.
  9. 9. Know Where She Hangs Out.
  10. 10. Know Where She Hangs Out Social Media Channel % of channel users in the demographic
  11. 11. Is this Your Scene? Social Media Platform Who Should Be Here? Everyone Everyone Lifestyle, food, fashion, personalities and luxury brands B2B businesses Brands with video content and ads