The document discusses brand journalism and the tools in the Brand Journalists Toolbox Academy. It defines brand journalism as a hybrid of traditional journalism, marketing, and public relations that uses journalistic techniques to tell a company's story. It outlines the key aspects of public relations, including research, planning, implementation, and evaluation. It also discusses how marketing, content curation, and tools like Grammarly and Prowly can be used to practice brand journalism. The presentation aims to explain how brand journalism works and provide attendees with the skills and resources to build their own brand journalism strategies and newsrooms.
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Prowly is an application that helps PR pros to connect with top notch opinion leaders. Through Prowly, we have created a better way of presenting and distributing stories - on one hand, the look and feel is visually pleasing. On the other, we have improved the quality of delivery. Watch out cause the days of snail mail have long passed.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Grow your business with best digital marketing tips. these are useful for small and local business. You can generate more traffics and business by following these.
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Prowly is an application that helps PR pros to connect with top notch opinion leaders. Through Prowly, we have created a better way of presenting and distributing stories - on one hand, the look and feel is visually pleasing. On the other, we have improved the quality of delivery. Watch out cause the days of snail mail have long passed.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Grow your business with best digital marketing tips. these are useful for small and local business. You can generate more traffics and business by following these.
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
Influencer marketing has proven to be extremely effective in modern-day marketing strategies. The use of an influencer can grant your business/brand a larger audience, as well as connect you with your target consumer.
However, influencer marketing strategies still need to be executed effectively, or campaigns can result in the opposite of the desired outcome. Here are some tips to keep your influencer marketing strategy on track to maximize success
Social Media Marketing is all about constantly creating great and engaging content to give your business the much needed visibility. Would you like to practice SMM like a pro? Here are some expert tips and tricks that will make your social media engagement highly effective.
Establishing yourself as an expert within your business's niche has always been an important part of achieving lasting success. Public relations, or PR, was once considered a type of black art that required the assistance of a seasoned professional to be done right. Now, influencer marketing is taking over, and you are more than capable of handling the task yourself.
Marketing to your customers online can seem daunting or potentially useless, however, if done correctly your will be looking at more sales than you currently have.
That is because there is a great chance that your target audience are using Facebook daily.
Golden Horseshoe Social Media Report - An interview summary of 100 CEO's and ...Neil Thornton HBA, MA
Since the inception of the internet the world has become more and more connected. Social Media is the next step in that connectivity.
No matter what sized business you operate or manage, Social Media has or is about to impact your world. From customer service, to sales, to marketing and hiring, Social Media’s effect can be felt in almost every department of most companies.
We wanted to better understand how the business community of the Golden Horseshoe in Ontario have been affected by Social Media.
The following pages is a summary of conversations and interviews we’ve had from January to March 2012 with close to 100 business owners and senior managers about how Social Media has or has not impacted them.
This is by no means a scientific study, rather it’s a collection of candid conversations and keen insights into the real world of Social Media for business.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
Driving business to your LinkedIn page is a great way to generate leads.
Developing a strategy that works on LinkedIn’s platform is slightly different than other platforms and the audience is too. With that in mind, here are some ways you can optimize your LinkedIn page.
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
Influencer marketing has proven to be extremely effective in modern-day marketing strategies. The use of an influencer can grant your business/brand a larger audience, as well as connect you with your target consumer.
However, influencer marketing strategies still need to be executed effectively, or campaigns can result in the opposite of the desired outcome. Here are some tips to keep your influencer marketing strategy on track to maximize success
Social Media Marketing is all about constantly creating great and engaging content to give your business the much needed visibility. Would you like to practice SMM like a pro? Here are some expert tips and tricks that will make your social media engagement highly effective.
Establishing yourself as an expert within your business's niche has always been an important part of achieving lasting success. Public relations, or PR, was once considered a type of black art that required the assistance of a seasoned professional to be done right. Now, influencer marketing is taking over, and you are more than capable of handling the task yourself.
Marketing to your customers online can seem daunting or potentially useless, however, if done correctly your will be looking at more sales than you currently have.
That is because there is a great chance that your target audience are using Facebook daily.
Golden Horseshoe Social Media Report - An interview summary of 100 CEO's and ...Neil Thornton HBA, MA
Since the inception of the internet the world has become more and more connected. Social Media is the next step in that connectivity.
No matter what sized business you operate or manage, Social Media has or is about to impact your world. From customer service, to sales, to marketing and hiring, Social Media’s effect can be felt in almost every department of most companies.
We wanted to better understand how the business community of the Golden Horseshoe in Ontario have been affected by Social Media.
The following pages is a summary of conversations and interviews we’ve had from January to March 2012 with close to 100 business owners and senior managers about how Social Media has or has not impacted them.
This is by no means a scientific study, rather it’s a collection of candid conversations and keen insights into the real world of Social Media for business.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
Driving business to your LinkedIn page is a great way to generate leads.
Developing a strategy that works on LinkedIn’s platform is slightly different than other platforms and the audience is too. With that in mind, here are some ways you can optimize your LinkedIn page.
In an ideal world, every marketing department has an unlimited budget and endless time to spend on social media but that’s not really a reality for most businesses.
Outsourcing sometimes gets a bad rap but it’s often the best strategy for businesses who want the most bang for their limited marketing buck. We’ll get to what to look for in an outsourcing arrangement in a minute, but first let’s talk about what outsourcing is not.
If you want to use someone outside the company to manage your social media, make sure you don’t:
• Put your accounts in the hands of someone in a drastically different time zone than your target demographic. You want to rapid responses to questions or comments from your fans and followers; an hour or two at most during standard business hours. That’s unlikely to happen if your social media managers are snoozing in Australia as you start your workday in Seattle.
Once upon a time social media was just for people who wanted to catch up with college chums or trade pictures of their lunch. Now it’s a treasure trove of opportunity for brands who want to connect and engage with customers. Today 77 percent of Fortune 500 companies manage at least one Twitter account and 70 percent are on Facebook. A whopping 93 percent of marketers turn to social media to enhance their marketing strategies.
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
6 kroków do zwiększenia widoczności Twojego biura prasowego w GoogleProwly PR Software
Od nas dla Was kolejna prezentacja. Tym razem o tym, jak skutecznie zwiększać widoczność swojego miejsca dla prasy na stronie internetowej. I kilka przydatnych tricków, jak robić to z wykorzystaniem naszego rozwiązania :)
Z ebooka dowiesz się:
Dlaczego warto pracować w PR?
Jakie cechy powinien posiadać dobry PR-owiec?
Jakie umiejętności rozwijać, planując karierę w PR?
Jakie serwisy branżowe, blogi oraz eventy śledzić?
A look at why people share information is perhaps the best place to begin when trying to understand the effects of social networking on people and societies. The New York Times user insight group conducted a survey among 2500 online sharers and among the motivations that participants cited for sharing included: participation, for interaction, passing information, making an impact and professed individual values.
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
Digital Marketing Masterclass - Alastair BanksHanna Mepstead
Using digital tools to help you source experts, promote and market yourself and your products
The whole ‘business to business’ social media space is in a huge state of flux with new means of getting information on markets and industries and targeting and reaching customers. In this masterclass, we review the latest tools, techniques and platforms, and give you the chance to practice them.
My Keynote Presentation to "Better Business Bureau 2012 Awards Gala & Annual Meeting" based on our original "Social Media Marketing Strategies, Best Practices and Analytics" slides. Condensed and with some new information added. For more extrapolated info, see our original slideshare presentation here: http://www.slideshare.net/talkingfinger/social-media-strategy-basics-best-practices-analytics-11771683
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Social Mirror’s objective is to work with companies who are looking to utilise the power of Social Media for their Business, but need a helping hand. By creating a personalised strategy tailored towards your business, we will help you make the most out of your target Social Media audience so your business can grow.
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
If the culture we're trying to create here at Prowly sounds like something you'd like to be a part of, we would be happy to hear from you. The same goes for anyone who just wants to leave feedback or contact data for future conversations.
We love the path we're taking and you're welcome to walk with us any time,
Your friends at Prowly
Łukasz Głombicki: Co robić, a o czym absolutnie zapomnieć w komunikacji z med...Prowly PR Software
Łukasz Głombicki, Prezes Whisky Media
Prezes zarządu Whisky Media. Do niedawna szef komunikacji w LifeTube – największej sieci partnerskiej YouTube w Europie Środkowo-Wschodniej. Wcześniej był szefem działu online National Geographic, National Geographic Traveler, Focus i Coaching. Były wydawca strony głównej Gazeta.pl i szef serwisu Pieniądze tego portalu. Wykładowca na wydziale dziennikarstwa Collegium Civitas. W mediach pracuje od ponad 12 lat, jego pasją są media społecznościowe, wideo i nowe media.
O czym mówił Łukasz podczas naszych warsztatów?
- Czego absolutnie nie pisać dziennikarzom?
- Jak pisać, żeby ktokolwiek chciał to przeczytać?
- Jak budować długotrwałe relacje z mediami?
Karolina Zasada & Kasia Nadia Walczak: Media relations relacje i technologiaProwly PR Software
Team Prowly
Karolina Zasada i Karolina Rafalo
Z pomocą Prowly, firmy i agencje PR tworzą internetowe biura prasowe - publikują na nich swoje komunikaty, wypowiedzi eksperckie, posty itp. Dzięki Prowly możesz też zarządzać własną bazą mediów, przechowywać ją bezpiecznie w chmurze, a przede wszystkim wysyłać spersonalizowane newsy do dziennikarzy. Całość wspieramy analityką, dzięki czemu śledzisz ruch na swoim biurze prasowym i widzisz, kto czyta Twoje maile, a do kogo warto już teraz zrobić follow-up.
Co zyskujesz dzięki Prowly?
sprawisz, że Twój content (newsy, posty, informacje prasowe) wyróżni się na tle konkurencji i dotrzesz z nim naprawdę szeroko
uporządkujesz swoją bazę kontaktów, zrealizujesz spersonalizowane wysyłki i przeprowadzisz skuteczny follow-up
zmierzysz efektywność swoich działań dzięki takim metrykom jak statystyki otwarć wiadomości czy źródła ruchu
Marta Olczak: jak zadbać o spójność identyfikacji wizualnej małym nakładem p...Prowly PR Software
Marta Olczak
Lead designer w Prowly
Lead designer w Prowly i freelancer; pracuje najczęściej przy projektach webowych, UI'owych, ale również zajmuje się ilustracją i stawia pierwsze kroki jako frontendowiec; doktorantka Akademi Sztuk Pięknych na specjalizacji grafika projektowa i typografia.
Czego nauczysz się podczas warsztatu z Martą?
Branding to nie logo - jak zadbać o spójność identyfikacji wizualnej małym nakładem pracy projektowej
Press release jako wizytówka marki
Tekst się czyta i ogląda - co zapewnia dobrą czytelność, a co może przykuć wzrok
Zuzanna Sielicka-Kalczyńska, Whisbear: Jak wykorzystać tu i teraz w komunikac...Prowly PR Software
CEO&Co-founder, Whisbear® The Humming Bear
Założycielka marki Whisbear, prywatnie mama 3 chłopców. Problemy ze snem najstarszego syna dały jej impuls do poszukiwania najlepszych i najskuteczniejszych sposobów na zasypianie. Ich uwieńczeniem jest właśnie Szumiący Miś Whisbear. Wcześniej przez 8 lat planowała strategie markom z portfolio P&G (Wella, Max Factor, Gilette, Teva). W Whisbear odpowiada za dystrybucję, promocję i marketing.
O czym opowiadała podczas spotkania Zuzanna?
- Historia Whisbear - jak własne trudne doświadczenie może być początkiem globalnego biznesu?
- Wykorzystywanie momentu tu i teraz w komunikacji z klientem
- Czy da się perfekcyjnie przygotować spontaniczne akcje PR-owe?
- Księżna - matka jak każda inna. Budowanie PRu bazującego na szczerości i prawdzie
Jak prowadzić skuteczną komunikację marki, łącząc Content Marketing z PR-em?Prowly PR Software
Jesteś ciekaw, jak połączyć działania contentowe z PR-owymi, by zwiększyć zasięgi i dotrzeć do odbiorcy końcowego, pomijając pośredników w postaci mediów? Rozmawialiśmy o tym podczas naszego webinaru pt. "Jak prowadzić skuteczną komunikację marki, łącząc Content Marketing z PR-em?", który prowadziła nasza CMO, Edyta Kowal.
Did you know that 8 of 10 companies fail? Companies are often focusing on product devolopment and sales, forgetting about importance of communication. In this presentation we show you how PR can boost your sales and revenue!
Boost your PR wih Prowly. Sign up for free or request a demo on: www.prowly.com.
Prowly to aplikacja usprawniająca zarządzanie działaniami Public Relations. Jej głównym zadaniem jest poprawa organizacji pracy profesjonalistów PR. Prowly umożliwia zarządzanie bazami kontaktów, tworzenie estetycznych stron z materiałami prasowymi, ich dystrybucję oraz zarządzanie biurami prasowymi online firm czy klientów agencji PR.
Aplikacja w wersji beta wystartowała w grudniu ubiegłego roku. Na podstawie uwag oraz sugestii klientów przygotowana została wersja 1.0 aplikacji, której premiera odbyła się we wrześniu br.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. HOUSEKEEPING
1. Please know that we are SO excited that you are here!
2. To get full screen please press the two arrows in the upper right corner.
3. Please feel free to ask questions or submit comments in the chat feature. You can chat by
selecting the green bar that says “Viewing Prowly Screen”
4. This presentation will be available via Slide Share. We will send the link out once it is posted.
5. We’re expecting this presentation to run between 45 - 60 mins.
LET’S GET STARTED!
3. . Is a Set of Tools Designed to:
Help you build
audiences around
companies, brands
and people
Manage media
relations
Create great
content
Pitch your stories to
relevant audiences
4. NICOLE V. SCOTT
Digital Marketing/ PR for 7 years.
Happily joined Prowly in March 2016
Is terrified of windmills
@NicoleVScott
Nicole@prowly.com
nicolevscot
5. AGENDA
1. Introduction
2. What Is Brand Journalism?
3. Public Relations
4. Journalism
5. Marketing
6. Content Curation
7. Prowly
8. Grammarly
7. Brand Journalism:
Hybrid form of traditional journalism, marketing and public relations.
It is a response that uses journalistic technique to tell its story to the public.
8. Brand Journalism Mix
Public Relations
Research
Planning
Defined Purpose
Achievement
Qualifiers
Journalism
Storytelling
Story creation is timely
and compelling
Marketing
Builds Brands Presence
Lead and conversion
focused
10. RESEARCH
Who? Who are the people with these needs?
What? What are the problems with what the customer currently uses?
Where? Where do we meet the audience with information?
Why? Why do customers use this service or product?
11. RESEARCH
1. Personal contacts (such as with key informants inside and outside the organization) •
“Water cooler” conversations
2. Casual media scanning (such as observing trends in newspaper and television coverage)
3. Participant observation (a research method in which the researcher, or public relations
practitioner, participates in the group or situation being studied)
4. Unstructured depth interviews (such as interviewing members of an advisory group, or
conducting focus groups) Analyzing business information (such as statistics about the
organization, the organization’s competitors, business environment)
5. Scanning the Internet to identify rumors that could affect the organization.
14. CONSIDERATIONS
1. How do people search for your brand? (Keyword)
2. What about your competitors?
3. When do searches trend?
4. Where is the interest?
16. AUDIENCE(S) RESEARCH
1. Who is the customer? What are their needs?
2. What are the wants that our products satisfy?
3. What are the problems with the product that the customer is currently using?
18. LISTENING TOOLS
1. Twitter
2. Social Media Management Platforms – Hootsuite, Tweetdeck, sproutsocial, Buffer
3. Conversocial
4. Social Mention
5. Topsy
19. PLANNING
1. What are the words and phrases we want to be known for?
2. How do we want to be perceived by clients?
3. How do we want to though of by audiences that matter?
4. How do we communicate with them? Are there
5. Are there significant events coming up?
6. What are our objectives?
7. Tactical and Strategic plans
20. STORYTELLING 1/2
• Talk about the brands roots
• Focus on values
• Create media that provides an immersive experience
• Focus on a key proposition - answer 'why us over them?'.
• Language and copy - is what you say emotive? Does it sound authentic? Is it in line with
the rest of the brand?
• Values - does your story get across what you stand for?
• Authenticity - we have to believe that the founders are experts.
21. STORYTELLING 2/2
• Great design - aim to delight people.
• Humble beginnings - instilling a sense of 'hey, I'm just like you!' can make your brand seem
a lot more personable
• Built out of passion - people will only get excited about your products if you're excited
about them too
• Solving a problem - solving a common problem creates a great storyline - use it to your
advantage.
• Detail the manufacturing process - show people how the products they're buying are
made.
• Founder is brand ambassador - bring out the personality of the company founder(s).
25. TYPES OF MEDIA
1. Brand Awareness – Information about your company
2. Industry News – Company/ Industry
3. Create and Sponsor – Thought Leadership
4. Lead Generation
27. DEFINING KPIs
1. Website Analytics
2. Social Media conversations
3. How many followers do you have compared to your competitors?
4. How fast is your following growing?
5. Positive vs negative sentiment about your brand?
28. CONTENT AUDITS
1. Perform an assessment on all owned media assets.
2. Review each pieces performance
3. Decide what is below standard and what is missing
4. Bring objectivity to the process (analytics, data, IA,SEO)
31. BRAND JOURNAL
A Brand Journal brings all of your
content sources - blog posts, social
media channels, video channels, and
all other media (videos, images etc.)
together in one place. Watch your
brand’s unique story come alive in an
interactive, visually stunning, real-time
experience with only the relevant
information about your brand. It’s the
one source anybody will ever need to
know to really get to know your brand.
32. BRAND JOURNAL
A Brand Journal brings all of your
content sources - blog posts, social
media channels, video channels, and
all other media (videos, images etc.)
together in one place. Watch your
brand’s unique story come alive in an
interactive, visually stunning, real-time
experience with only the relevant
information about your brand. It’s the
one source anybody will ever need to
know to really get to know your brand.
33. BRAND JOURNAL
A Brand Journal brings all of your
content sources - blog posts, social
media channels, video channels, and
all other media (videos, images etc.)
together in one place. Watch your
brand’s unique story come alive in an
interactive, visually stunning, real-time
experience with only the relevant
information about your brand. It’s the
one source anybody will ever need to
know to really get to know your brand.
34. BRAND JOURNAL
A Brand Journal brings all of your
content sources - blog posts, social
media channels, video channels, and
all other media (videos, images etc.)
together in one place. Watch your
brand’s unique story come alive in an
interactive, visually stunning, real-time
experience with only the relevant
information about your brand. It’s the
one source anybody will ever need to
know to really get to know your brand.
35. PR and SEO should work together to
generate web traffic. All of the stories
created with Prowly are SEO super-friendly.
SEO COMPATIBILITY
36. With SEO Management you can easily
define the main criteria of your Brand
Journal’s visibility in search results.
SEO FEATURES
37. With Prowly you can easily create stories in
different forms. Use a template that fits you
content type, turn it into whatever you want
- press release, article, or interview.
PRESS
RELEASE/ARTICLE/
INTERVIEW TEMPLATES
38. NOW WE KNOW...
1. What Brand Journalism is & how public relations, marketing and journalism fit into the mix.
2. How to use each piece to make a brand journalism plan
3. Tools and methods
39. Thank You for Joining Us!
Questions/ Comments
Contact: Nicole@prowly.com
Interested in Building Your Very Own Newsroom?
Request a Demo: Olga@prowly.com