This document discusses personal branding for recruiters. It defines personal branding as differentiating yourself through identifying your unique value and leveraging it consistently across online platforms. The key components of personal branding discussed are online reputation, positioning statement, LinkedIn profile, and social media activity. Maintaining a positive online presence and engaging consistently on relevant social media are important for recruiters to effectively engage with prospects and represent their employer brand.

1. Personal Brand
Recruiter Skills
www.gregmallory.com

2. Covered in this training:
2
What is Personal Brand?
Why You Should Care
Basic Components
How to Start

3. Personal Brand: Defined
3
“Personal branding describes the process by which individuals and entrepreneurs
differentiate themselves and stand out from a crowd by identifying and articulating their
unique value proposition, whether professional or personal, and then leveraging it across
platforms with a consistent message and image to achieve a specific goal. In this way,
individuals can enhance their recognition as experts in their field, establish reputation and
credibility, advance their careers, and build self-confidence.”
Personal Branding Expert, Dan Schawbel
who you are what you do how you do it+ +
1. What do you think your Personal Brand is right now? If you
are brave… ask a co-worker.
Learning Exercise - Reflect
Proactively crafting how you would like to be perceived
Your brand is your reputation

4. 4
Important Because…
Engaging with Prospects
To you it's business. To the prospect it’s personal
• Your Personal Brand is the 1st impression that prospects have of you
• Prospects are more likely to respond
• Prospects will often research you prior to responding to determine if they are
interested in responding
• 70% of professionals stated that they’d be more likely to apply for a job if they knew
more about the recruiter*
• Changing a job is a major life event that touches every aspect of the prospect’s life
*Workitdaily.com survey
Would you rather do this with a faceless voice
over the phone or someone that you feel like
you know?
Thought Exercise

5. Important Because…
5
Your Personal Brand rubs off on your employer
While Employer Branding is
important, valuable (and
expensive), an individual
recruiter/sourcer’s Personal
Brand may have an even bigger
impact on the organization’s
recruitment brand
1. Close your eyes and imagine your most recent phone experience with a customer service rep
• How did it affect your feeling about the company?
Learning Exercise
Confirm (and even
improve) the
organization’s
recruitment brand
Invalidate the
organization’s
recruitment brand;
making the organization
appear disingenuous

6. Why? - Personal Brand
6
“I’m New or Incompetent” Recruiter
“Professional” Recruiter
“Phishing Scam? Bot? Nigerian Prince?” Recruiter
You already have one… whether you like it or not.

7. Components – Personal Brand
7
Online
Reputation
Positioning
Statement
All-Star Rated
LinkedIn
Profile
Social Media
Activity

8. Scrub Your Content
• If the concerning
comments, pics or posts
come from you… time to
log in and start clicking
“delete”
• Who or what do your likes,
follows & shares associate
you with?
Update Your Privacy Settings
• Who can see what?
• Do you still approve of
Spotify sharing that you are
currently listening to the
“Spice Girls” (…again) with
everyone on Facebook?
Request Removal
• Blog & website content
generally ranks higher in
search engine results than
social media content.
• Many websites will remove
negative information, if
requested.
New content can push down
old in Search
• Buy your name domain &
build a website or blog to
establish new positive
content online.
• Positive search engine
results should be linked
your website, blog,
LinkedIn, and anywhere
else
Online Reputation
8
Remember that epic party in 2008?
…the internet does
Google yourself lately?
• Embarrassing or inappropriate photos
• Foul language, explicit posts or culturally inappropriate opinions
• Complaints about current or former employers
• An association with negative characters
• References to illegal activity, drinking, or drug use
Any of these show up?
You Can Fix it
“Know your Enemy: Know your Competitors”.

9. Components – Personal Brand
9
Online
Reputation
Positioning
Statement
All-Star Rated
LinkedIn
Profile
Social Media
Activity

10. 10
Positioning Statement
One sentence that tells the world who you are, how you want them to
feel about you, how you have defined your personal brand
Guidelines:
• Shorter is better. One concise sentence is ideal.
• Instead of using nouns to explain what you do (title at company), use verbs to
illustrate how you do it.
• Avoid clichés or “corporate speak”
• Avoid industry jargon and acronyms.
*Ladders career site sample
BEFORE
I'm an experienced
manufacturing executive
who deploys new
technologies for global
companies seeking
efficiency and revenue
growth.*
AFTER
I am an executive with 15-
plus years’ experience with
global manufacturing
companies.*
• More descriptive
• Targets audience
• Differentiator

11. 11
Positioning Statement
Link: https://www.ecornell.com/market-positioning-tool/
1. Think about your role and current work
2. Write out a first draft of your Positioning Statement
Learning Exercise
Try this tool…
Don’t Forget….you are the product

12. Components – Personal Brand
12
Online
Reputation
Positioning
Statement
All-Star Rated
LinkedIn
Profile
Social Media
Activity

13. All-Star Rated LinkedIn Profile
13
“People do business with people they know, like and trust”
Do I know you? Do I understand what you are about?
Do I like you?
Do I trust you? Do other people trust you?
An All-Star Rated
LinkedIn profile can
help prospects begin to
answer these questions
This means that before a prospect decides to move forward,
they have to answer 3 questions

14. All-Star Rated LinkedIn Profile
14
How to review your Profile Strength
2.
Select View
profile.
1. Click the Me icon
at the top of your
LinkedIn homepage.
Once the meter is full and all prompts
are complete, you’ll receive an All-Star
profile rating.
1
4. Follow the
prompts to
complete
any of the
steps listed.
3
2

15. Components – Personal Brand
15
Online
Reputation
Positioning
Statement
All-Star Rated
LinkedIn
Profile
Social Media
Activity

16. Social Media
16
Be active on the social media platforms that your target audience is active on.
• Set a goal for daily posts or at least several times per week
• Facebook, LinkedIn, and Twitter are the most common social media channels for business
Engage
• Participate in conversations with users, comment on their posts, tag them in posts that contain information that they would be
interested in.
Stay Fresh
• Be aware of trends and relevant hashtags in your area of expertise.
Post content… And then post some more content
• Share links to interesting articles
• Give your 2 cents about the latest debate going on in your industry?
• Share industry-appropriate jokes & memes
• Re-post, re-tweet and “Like” other people’s posts. Comment on other people’s posts. Use your audience to ask for advice and get a
conversation started based on the replies you get.
Variety is the spice of …social media
• Avoid posting the same type of thing over and over. Curate a diversified feed. Your followers will appreciate it and keep coming back.
• Users will tire of the predictability and will unfollow you or stop paying attention
Balance your feed: Professional and Personal
• If you post only about work or the industry, it can feel very one-dimensional (aka fake) to users. Allow users to see that you are a real
human by sharing the occasional joke, a thought about life as a recruiter or even add some pop culture into your feed.

17. Sources
17
Pg# source
3 http://personalbrandingwiki.pbworks.com/w/page/16005465/FrontPage
3 https://www.workitdaily.com/recruiters-personal-brand/>
4 <https://catchtalent.com/recruiting/your-personal-brand-and-why-it-matters/>
4 <https://www.symplicity.com/employers/campus-recruiting/blog/campus-recruiting/what-s-missing-in-your-personal-brand-as-a-recruiter>
4 https://brandyourself.com/definitive-guide-to-personal-branding
4 https://www.workitdaily.com/recruiters-personal-brand/>
5 Image:https://thenypost.files.wordpress.com/2014/10/511810103-1.jpg?quality=90&strip=all&w=1200
5 Image: https://image.tmdb.org/t/p/original/nLNR6LqbzrB4f8QOCnCmKWbhRrh.jpg
8 https://www.reputationmanagement.com/blog/reputation-management-101-how-to-clean-up-your-online-reputation-for-a-job-search/
8 Image: http://cdn.gadgetreview.com/wp-content/uploads/2009/03/drinkers.jpg
8 Image: https://thoughtcatalog.files.wordpress.com/2013/10/parting.jpg?resize=584,760&quality=95&strip=all&crop=1,
8 Image: http://lafelonylawyer.com/wp-content/uploads/2011/11/mug-shot-200.jpg
8 Image: https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTs_S7fwDnG1RT4o6O00rCHRYZA5jmsElC-l7kv8JCn0V1XQ4KO
8 Image: https://thebsreport.files.wordpress.com/2010/04/0407101purse1a.jpg
9 http://www.dummies.com/careers/find-a-job/personal-branding/personal-branding-for-dummies-cheat-sheet/
9 https://www.entrepreneur.com/article/228631#ixzz2gySaCo9O
10 https://www.linkedin.com/help/linkedin/answer/391?query=optimize%20profile