With so many kind of social media and online networks, is good ol’ blogging still useful for business? Yes! This session, intended for independent professionals and business owners, will cover the basics of why and how to create a blog for business, and then how to go beyond the basics to make something amazing. Why blog, how to start, where to find content, how to connect it with other marketing and business processes, and where to find help (especially free resources).
Learn to monitor the web for your brand, product or keyword mentions using nothing but free tools like Google Reader, Twitter, Facebook, and Google Alerts.
More info at http://bit.ly/optimareader
With so many kind of social media and online networks, is good ol’ blogging still useful for business? Yes! This session, intended for independent professionals and business owners, will cover the basics of why and how to create a blog for business, and then how to go beyond the basics to make something amazing. Why blog, how to start, where to find content, how to connect it with other marketing and business processes, and where to find help (especially free resources).
Learn to monitor the web for your brand, product or keyword mentions using nothing but free tools like Google Reader, Twitter, Facebook, and Google Alerts.
More info at http://bit.ly/optimareader
How many times have you put your idea of starting a business on the back burner? Fear, uncertainty and a hundred more excuses have stopped you. Yes, there is some risk involved, but not as much as you think. In this presentation I’ll share my five secrets to starting a business idea and growing it into a profitable endeavor.
These five secrets will help motivate you, maybe even inspire you, to embark on the entrepreneurial adventure.
This guide on ‘The Basics of Blogging’ will help you discover:
What your business should write about.
Who should write your content.
How often you should publish content.
Where you should host and share your content.
How SEO works.
How to research relevant keywords for your business.
How to use social media to grow your blog following.
And, most importantly, how to know if it is working.
You can also hear the full presentation at http://www.atomicdust.com/watch-the-basics-of-blogging/
Content Marketing 9 Ideas for Blogging for Your BusinessTwentyTwo Agency
Content marketing is the new way to ATTRact People to your business. Why blog and also some ideas are here for you! Hope it helps.
Come and see more info at www.kennedypr.co.uk
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
This is the presentation I gave to Haltech on WordPress 102. I gave a previous talk in January on 101. This builds on that knowledge, and gets you making decisions, like hosting, themes, plugins and who to hire!
Goals of today’s workshop
Part 1: Create a Wordpress Site
Part 2: Customize your site.
Example: Modify your site to create a Teaching Portfolio
Part 3: Customize your blog
Part 3: Embedding code in your blog
Part 5: Delete a Wordpress Site
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
How many times have you put your idea of starting a business on the back burner? Fear, uncertainty and a hundred more excuses have stopped you. Yes, there is some risk involved, but not as much as you think. In this presentation I’ll share my five secrets to starting a business idea and growing it into a profitable endeavor.
These five secrets will help motivate you, maybe even inspire you, to embark on the entrepreneurial adventure.
This guide on ‘The Basics of Blogging’ will help you discover:
What your business should write about.
Who should write your content.
How often you should publish content.
Where you should host and share your content.
How SEO works.
How to research relevant keywords for your business.
How to use social media to grow your blog following.
And, most importantly, how to know if it is working.
You can also hear the full presentation at http://www.atomicdust.com/watch-the-basics-of-blogging/
Content Marketing 9 Ideas for Blogging for Your BusinessTwentyTwo Agency
Content marketing is the new way to ATTRact People to your business. Why blog and also some ideas are here for you! Hope it helps.
Come and see more info at www.kennedypr.co.uk
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
This is the presentation I gave to Haltech on WordPress 102. I gave a previous talk in January on 101. This builds on that knowledge, and gets you making decisions, like hosting, themes, plugins and who to hire!
Goals of today’s workshop
Part 1: Create a Wordpress Site
Part 2: Customize your site.
Example: Modify your site to create a Teaching Portfolio
Part 3: Customize your blog
Part 3: Embedding code in your blog
Part 5: Delete a Wordpress Site
RSS and email marketing tips for bloggers and businesses. The second of a three-part webcast series organized by Bill Belew, in cooperation with Amy Vernon, after we all met at the 2013 #NMX expo.
How to Create Engaging Content for Marketers - #WCPHXJoe Manna
Tips for marketers to make their content engaging while driving business value. Presentation by Joe Manna of Infusionsoft at WordCamp Phoenix 2012 (#WCPHX).
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.
Google really does love WordPress. Luckily, if your using WordPress then blogging for SEO is easier than you thought. This presentation will give you great tips, plugins and tools to help you achieve better rankings and find your target market.
Wondering why you should blog?
How you should blog?
Wondering how often you should blog?
Which platform you should use?
Wondering how to increase your blog traffic?
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Similar to The crafty gentleman etsy introduction to blogging seminar (20)
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Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
5. • Blogs: an overview
• Why blog?
• Starting a blog
• Dos and don’ts of blogging
Tonight, I’ll discuss
6. • Web 2.0
• Social media
• Blogging
• Vlogging
• Corporate blogs
• Bloggers as influencers
• Bloggers as celebrities
Blogging: history
What’s next?!Less than
20 years
7. “People don’t buy what you do
…they buy why you do it.”
~ Simon Sinek, TED talk “How great leaders inspire action”
Why blog?
8. Communicate your personal story and purpose
• Who are you?
• Why do you make things?
• What is your process?
Why blog? The Benefits
9. Build a relationship with shoppers
• Show them your world!
• Let them get to know you
Why blog? The Benefits
10. Increase your brand footprint
• Own your domain
• Be seen
Why blog? The Benefits
11. Explore your brand personality
• Try new things
• What is your niche?
Why blog? The Benefits
12. Learn new skills and grow
• Photography
• Copywriting
• Managing a content calendar
• Time management/prioritisation
• Search Engine Optimisation (SEO)
• Web development/design
Why blog? The Benefits
13. Open up new opportunities…
Why blog? The Benefits
14. TASK:
Turn to a few people nearby and discuss how they could use
a blog to support their business.
What is their brand purpose,
their story, their vision?
Why blog? The Benefits
15. • Do you have the time?
• Are you passionate about it?
• Does it match your skill set?
• Will it work for your business?
Blogging is not for everyone – and that’s okay!
Do not blog simply ‘for the sake of it’.
Why shouldn’t you blog?
16. 1. Purchase your domain
2. Install Wordpress
3. Set up Google Analytics
4. Select your theme
5. Write your core pages
How to start a blog
17. 1. Choose your domain name
2. Check if it’s available (Google ‘domain hosting’)
3. If it is, register it in your name
4. Then set up your hosting package
1. Purchase your domain
19. 1. Go to your hosting account
2. Select the “Install Wordpress” option
3. Follow the steps to setup
4. Ta-dah! It will show you your login details
2. Install Wordpress
20. Google Analytics is essential for tracking your blog stats.
It tracks a huge number of metrics - and it’s FREE.
• Who is visiting your blog (and when)?
• Where are they coming from?
• What are they doing when on your blog?
2. Google Analytics
21. 1. Set up a Google Analytics account
2. Log in to your account
3. Find your tracking ID/tracking code snippet
4. Paste it into the <head> of your blog
5. (or insert the code via a plugin, or through your Wordpress
account)
6. After a few days, check that it’s working!
2. Google Analytics
22. A theme is the basic blueprint of your blog
4. Select your theme
• Sidebars
• Navigation menu
• Header image
• Footer content
• Homepage layout
• Carousel
30. • About
• My story
• Contact
• Social
• Shop
5. Write your pages
31. DO
• Experiment
• Stick to a theme
• Post regularly
• Use images
• Promote your work
DON’T
• Compare to others
• Copy others
• Expect instant success
• Stress
Blogging dos and don’ts
35. Search Engine Optimisation (SEO): The science of getting to the top of search
engine rankings, based on a large number of variables.
Page: Content entries that are static/permanent.
Post: Content entries that are timely.
Theme: The basic blueprint (design/layout) of a webpage.
Domain: A distinct area of the internet, captured under one address – e.g.
www.thecraftygentleman.net.
Web hosting: Storage space and access to a website.
Traffic: Visitors to a website.
Backlink: A clickable hyperlink that directs a user from an external website to your
website.
Session (visit): An individual visit to a website by a single visitor.
Page views (hits): The total number of times any of the webpages across a
website has been visited in a given time period.
Feature: A regularly occurring series of content on a blog.
Blogging: Jargon buster
