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Social Media Personal Branding

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    Social Media Personal Branding Social Media Personal Branding Presentation Transcript

    • Digital Platforms & Distributed Influence Social Media Extends Your ReachHow image by Pink Sherbert Photography a presentation by Sidneyeve Matrix
    • Objectives & action steps: 1. Raise your rank personal SEO 2. Grow networks affiliate & connect 3. Claim your niche thought leadership
    • But Do you need to be more visible? privacy concerns image by Adam Foster
    • Context Canadians onlineLast year, 8 out of 10 used the web regularly. Source: The 2009 Canadian Internet Use Survey
    • Context regular web users80% of us regularly researchproducts & services online. Source: 2010 Pew Research
    • image by JunnnThat means its a certainty that friends, associates, and clients are Googling you.
    • What if was your resume?
    • Not showing up on the first page of Google search results? Its time tomove beyond the blank slate share accurate, relevant, current information
    • proactively, strategically, creativelymanage your digital footprint image by Vu Bui
    • image by stephanie 1. Personal Optimization SEOstep Personal Search Engine raise your rank
    • Personal SEOGet your Google ID
    • Personal SEOClaim your name.on the main social networks
    • Personal SEOsocial network profiles rank high in Google search results powered by link juice
    • Personal SEOthinking ahead,Buy your domain name even if not launching a site immediately http://YourName.ca not sure where to start? try GoDaddy.com
    • Personal SEOconsider investing in a Professional website as your ePortfolio
    • Personal SEOdesign aVisual resume
    • Personal SEOis mobile ready
    • Personal SEOGet a great headshot consistent image across platforms
    • step 2.Grow your network build community & affiliations
    • Network development Join groups get connected
    • Build a platform size mattersNetwork development image by Peter Becker
    • new metrics of relevance assess your online platform/reach Job: Emerging Media Manager Qualifications: • Graduate degree • 250 plus followers on TwitterNetwork development
    • Network developmentanalyzing reach, impact & influence your own, and that of others
    • Network developmenttest these free online tools to evaluate twitter users
    • 3. Thought Leadershipstep claim your niche
    • Thought leadershipwhat do you want to be known for? define your message
    • Thought leadership.your brand is not your messageits how other people see you. how are people listing you?
    • Thought leadership.image by the tartanpodcast demonstrate expertise answer questions & leave comments
    • Thought leadership.curate resources: build a booklist
    • Thought leadership.Give away ideaspublish & share your insights image: yomi955
    • design your Thought leadership.content creation strategyset goals, and make a content production scheduleto digitize your ideas/work, & get them ready to share
    • Thought leadership.build a free photo e-portfolio for your business
    • free photoblog design templates find more by Googling Wordpress Photoblog Themes free blogging platform:Thought leadership.
    • Share your snapshots on Twitter using this free tool, Marthas doing it! 10 days, almost 4K views Thought leadership.
    • Give back.increase your influence & visibility byspending time promoting others build your VIP lists Thought leadership.
    • Thought leadership.mentorshiphire an intern & extend your reach (ps. please pay them)
    • social media listening monitor your buzz free tool to catch mentions of you, your company, & your interests, in the mainstream press, blogs, and on social networksThought leadership.
    • In conclusion...remember The 85%rule85% of self promotion work is behind-the-scenes, 15% is public-facing. Stats source: Ryan Rancatore, PersonalBranding101.com
    • developing your online persona and social media presenceimage: Thomas Hawk is not a sprint, its a marathon.
    • plan,create, launch. image: andi.vs.zf listen, learn, adjust.
    • for more information on designing an ePortfolio scan this QR code to read this blog post cyberpopblog.comto scan a QR code, use BlackBerry Messenger 5.0 "scan a group barcode" or try the i-nigma app for Android/iPhone
    • image: Josh Libaabout the author Research sponsored by and prepared for: Sidneyeve Matrix Queen’s National Scholar, Media Queen’s University, Canada sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix