Microcontent Marketing

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Microcontent Marketing

  1. 1. 12 ideas for microcontent marketing on the social web Smallideas,bigimpact: a presentation by Sidneyeve Matrix image: xrrr
  2. 2. why?3reasonstomorselizeyourcontent. first,the
  3. 3. Social- and mobile-ready content by design. Increase accessibility 1. image: Don Solo
  4. 4. on their smartphones and tablets people are searching for you because
  5. 5. boost authenticity when shared via the social graph, messages gain credibility 2. image: Franco Bouly
  6. 6. new metrics of relevance P2P trusted referrals image: Mario Sixtus are giving rise to
  7. 7. information overloadin an information-economy, distill & distribute data in bite-sized pieces 3. image: victoriapeckham
  8. 8. infosnacking on microcontent in moments of microboredom. image: withgalen because people are
  9. 9. how?a roundup of ways to shrink+share your content. next,the
  10. 10. increase business intelligence & drive customer engagement.1.Opinion polls
  11. 11. surveys & polls. social by design. iPad ready.
  12. 12. 2.tweet couponsmobile marketing
  13. 13. 3.image sharing digital creative portfolio
  14. 14. 4.geotagging put your business on the map image: Mukumbura
  15. 15. 5.Get an app. sustained engagement. image: Sigalakos
  16. 16. 6.mini books infonuggets of wisdom. image: B_Zedan
  17. 17. atomize a report distill key factoids in eFlyer or ePaper.7. image: Unhindered by Talent
  18. 18. Facebook notesimport share-ready blog posts to profile or page.8. image: A Schwerin Moses
  19. 19. slideshows agile takeaways.9.
  20. 20. mobile ready.
  21. 21. slide design information + instruction
  22. 22. infographics bite-sized data visualization10.
  23. 23. 11.widgets customized mini apps for your website
  24. 24. event planning? free customizable countdown widget builds anticipation
  25. 25. 12.Quick Response codes info-to-go on cell and smartphones
  26. 26. what to code? URLs phone #s SMS
  27. 27. about the author Sidneyeve Matrix Queen’s National Scholar & Assistant Professor, Film & Media, Queen’s University, Canada sidneyevematrix.com twitter: @sidneyeve sidneyeve@gmail.com Contents of this presentation, including images, have Creative CommonsAttribution----Noncommercial-ShareAlike 3.0 Licenses. (cc) 2010/sidneyevematrix. Thank you to Alexandra V. Macgregor and Jan Dines for assistance and inspiration. This research was sponsored by and prepared for The Kingston Economic Development Corporation. image: Vardhana

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