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Storytelling
 

Storytelling

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Organising my thoughts about storytelling for the media and on the social web

Organising my thoughts about storytelling for the media and on the social web

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    Storytelling Storytelling Presentation Transcript

    • Finding  your  story   Mar$n  Hatchuel   www.barefootclients.co.za     Jan  13  
    • The  shortest  distance  between  two  people  is  a  story  Terrence  Gargiulo:  Author,  speaker.  www.makingstories.net  
    • Menu       Stories:  why  tell  ‘em?     What  makes  ‘em  work?     The  birds  and  the  bees   (Mom,  where  do  stories  come  from?)     Tag  and  release   (SeJng  your  baby  free)      
    •  A  good  story        Inspires  Energises  Galvanises    
    •    liste ning    Start  by
    • A  story  about  a  moth    Who’s  here?  Where  are  we?  When’s  it  happening?  What’s  happening?  How  do  the  characters  feel?  
    • Now  tell  me  one  of  your  stories  
    • So:  what  makes  a  story  work?    In  the  media,  I  mean?  
    • Is  it  newsworthy?  1.  Timing      Is  it  current?  
    • Is  it  newsworthy?  2.  Significance      Is  it  important  to  a  large  number  of  people?  
    • Is  it  newsworthy?  3.  Proximity      •  Happened  nearby  •  Happened  in  my  area  of  interest  
    • Is  it  newsworthy?  4.  Prominence      Pff.  Celebs  get  all  the  celebrity  
    • Is  it  newsworthy?  5.  Human  Interest      •  Awwwww  •  LOL  •  YAY!  
    • Is  it  newsworthy?  Human  interest  stories      •  The  rebels  in  the  list  •  They  don’t  date  as  quickly  •  They  don’t  have  to  affect  large  numbers   of  people  •  Who  cares  where  they  happen?    
    • So  what’s  a  social  webber  to  do?      
    • So  –  what’s  to  do?      1.  Research  
    • So  –  what’s  to  do?      2.  Why  tell  it?  
    • So  –  what’s  to  do?      3.  It’s  about  people  
    • So  –  what’s  to  do?      4.  SeIng  
    • So  –  what’s  to  do?    5.  Hook  ‘em  
    • So  –  what’s  to  do?    6.  Join  the  dots      Who-­‐what–why–when-­‐where  
    • So  –  what’s  to  do?    7.  Close  the  loop      
    • So  –  what’s  to  do?     8.  Make  nice  GRAMMAR,  n.:  A  system  of  pi[alls  though[ully  prepared  for  the  feet  for  the  self-­‐made  man,  along  the  path  by  which  he  advances  to  dis$nc$on  Ambrose  Bierce  (Editor,  sa$rist,  writer  of  short  stories:  1832  –  1913)        
    • The  social  web:  tag  &  release    Technology  is  the  campfire  around  which  we  tell  our  stories.  Laurie  Anderson:  experimental  performance  ar$st  &  musician:  www.laurieanderson.com  
    • One  twig  does  not  a  bonfire  make      •  Blog  •  Wiki  •  Twicer  •  Facebook  
    • QuanUty  beats  quality        The  value  of  the  social  web  becomes  clear  through  repe$$on  and  redundancy  Ron  Mader.  Founder  and  editor  of  www.planeta.com  
    • 1.  Think  globally:  Act  locally    2.  Tiny  cells  make  giant  trees    
    • Mar$n  Hatchuel      mar$n@barefootclients.co.za      0027(0)84  951  0574  www.barefootclients.co.za      www.thistourismweek.co.za            Advice  and  inspira$on:  Ron  Mader  hcp://planeta.com/    hcp://planeta.wikispaces.com/storytelling