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Responsible Tourism at Indaba 2012


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One of the best features on Slideshare is the Zipcast - an on-line broadcast

I’ll be looking out to see who’s selling Responsible Tourism at Indaba 2012, and I’ll update this presentation with news and skinner – it should be fun!

So: Sign up for a free Slideshare account at

Go to on Tuesday, May 15, 2012 at 4:00 p.m. South African time (GMT + 2:00). You’ll be able to see the slides (and me), and hear me speak – and you’ll also be able to ask questions via the site’s text messaging service

The presentation should be about ½ an hour long.

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Responsible Tourism at Indaba 2012

  1. 1. We Suck at collaboration Ron Mader -
  2. 2. Nkosi Albert Luthuli International Convention Centre, Durban
  3. 3. B CA: ICC B: Durban Exhibition Centre C: SADAC Pavillion
  4. 4. Exhibition Opening Ceremony Cocktail parties
  5. 5. SA Tourism’s William Price:the touch-screen informationcentreThe SA Tourism stand in theDECBest foreign exchange: 2glasses of draft per $...
  6. 6. Overwhelming impression?
  7. 7. Green WashingGrey, depressing, greenwashing
  8. 8. • We use energy saving lights! • We recycle! • We conserve water! • We support a charity!
  9. 9. Doh-0h!Everybody does that crap
  10. 10. From crockery & cutlery in 2011 to recyclable plates & spanners in 2012
  11. 11. But some companies aregetting it right, right?
  12. 12. Hayley McLellan’s Wilderness Safaris: multi-million randone-woman campaign: investments in conservation and communities.stop using single-use Astounding staff training programmes via in-plastic bags house TV
  13. 13. Three Trees at Spioenkop:you can plant their CD coverKhutso’s BaobabKhutso Ramaoka and MojaMedia’s Heritage Collection
  14. 14. Honourable Mention• Intercontinental Hotels Group• Three Cities Hotels/ International Hotel School• Tourvest• Open Africa• Jenman• Fair Trade in Tourism
  15. 15. The At Last! Award goes toLand Rover South Africa for
  16. 16. The electric game viewerTheir stand also won a Gold Award in the Sponsor’s category
  17. 17. But The ‘My FavouriteResponsible Tourism Programme Award’ Goes to....
  18. 18. Whaaaaaaaaaaat? Why THEM?
  19. 19. Rick Taylor:We really don’t know what we’re doing. But we’re trying, and we’re learning as we go. It was the most honest thing I heard anyone say about Responsible Tourism at this Indaba
  20. 20. Lessons• Responsible Tourism and social media need one another.• No one really knows how to make the consumer responsible – especially the corporates. But they do know how to add ‘carbon taxes’ onto tickets to pay for things like conservation and carbon off- setting programmes• Akshelly, no: the small guys, Khanizeni Cultural Experiences, Sangha Lodges (in the Central African Republic), Uthando (love) South Africa, Calabash Tours, the Fair Trade in Tourism guys, (like Fair Trade Travel Pass, Grootbos, The Peech Hotel, Canopy Tours South Africa) – they’re getting right• We need a lot more knowledge, and a lot more sharing if we’re going to ...•Stop Sucking!
  21. 21. I don’t care what you do.I do care whether the scale of your ambition is making it laughably, impossibly better Umair Haque
  22. 22. Enkosi - Thank you Ron Mader -
  23. 23. Sala kakuhleGoodbye - stay well Martin May 2012