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Behavior Change pres 3.8.16

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Berlin

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Behavior Change pres 3.8.16

  1. 1. APPS WITH STORIES why use storytelling to change health behaviours
  2. 2. ABOUT MYSELF # online and mobile platforms for mental health #gamification design with company Playful Pandas # researcher about behaviour change through game-like strategies # information visualisation and Quantified Self
  3. 3. A LOT OF HEALTH APPS LOOK LIKE THIS:
  4. 4. “Knowledge is a necessary but not sufficient condition for behaviour change. -V. S. Freimuth AIDS : a communication perspective
  5. 5. TRIGGERS AND OPPORTUNITIES ➤ BJ Fogg’s Behaviour Model
  6. 6. HEALTH APPS BC STRATEGIES : THE IDEAL ➤ Structured program ➤ Self-monitoring ➤ Personalized feedback ➤ Social support ➤ Ability to personalise
  7. 7. WHAT ABOUT STORYTELLING? Narrative arc Characters Heroes Immersion identification plot climax conflict resolution beginning middle end emotions fictional worlds drama suspension of disbelief twistsLife lessons memory narrator model reader premise journey
  8. 8. “We are as a species addicted to stories. Even when the body goes to sleep, the mind stays up all night, telling itself stories. -Jonathan Gottschall The Storytelling Animal
  9. 9. STORYTELLING PROVIDES FRAMING ➤ Talkspace : tele-therapy app
  10. 10. STORYTELLING MAKES IT MEMORABLE ➤ Carrot Fit : a dysfunctional relationship
  11. 11. STORYTELLING MAKES IT ENGAGING ➤ Zombies Run!
  12. 12. “Stories can help listeners make meaning of their lives and listeners may be influenced if they actively engage in a story, identify themselves with the storyteller, and picture themselves taking part in the action. -Slater et al. Understanding the processing of narrative persuasion
  13. 13. HOW DO YOU INTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
  14. 14. HOW DO YOU INTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
  15. 15. MINI-NARRATIVES ➤ Sleepio: the Prof
  16. 16. HOW DO YOU INTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
  17. 17. BUILDING BLOCKS OF DATA STORYTELLING I
  18. 18. BUILDING BLOCKS OF DATA STORYTELLING II Categories Relation ships ➤ Andy Kirk’s Taxonomy of charts : CHRTS Space Hierarchies Time
  19. 19. BUILDING BLOCKS OF DATA STORYTELLING III ➤ Moves : the story of a run
  20. 20. BUILDING BLOCKS OF DATA STORYTELLING III ➤ Apple Watch
  21. 21. HOW DO YOU INTEGRATE STORIES IN YOUR APP ➤ You tell a story the traditional way (text, video) ➤ You make the data tell the story ➤ You let users tell the(ir) story
  22. 22. PERSONAL STORIES ARE PERSONAL ➤ Patientslikeme
  23. 23. LET THEM TELL STORIES ➤ Daniel Pink’s elements of intrinsic motivation
  24. 24. CONCLUSIONS ➤ there is much to learn! and experiment ➤ you want dry data to become an experience ➤ you want users to attach stories to your product ➤ you want your product to include the possibility for stories ➤ storytelling is part of our DNA
  25. 25. SOME RESOURCES Write me: v@playfulpandas.org

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