Martin Hatchuelwww.thistourismweek.co.za
We Suck at collaboration      Ron Mader - planeta.com
Which is how we developeda tourism industry...
Which is characterised by...•   Lack of foresight & planning•   Insensitive development                                   ...
Tourists           People traveling to           and staying in places           outside their usual           environment...
•   Holidaymakers•   Businesspeople•   Conferences•   Events (Sport, religion, culture)
• US$ 919 billion in export  earnings in 2010• International tourist arrivals  grew by more than 4% to  980 million in 2011
When the                                    world hurts,                                    tourism hurts•   Tourism grew ...
But it’s climbing back...UNWTO: international tourist arrivalswill increase 3% - 4% in 2012...... To... More... Than... On...
This is gonna kill us!
Tourismthatcreatesbetterplaces forpeople tolive in,and betterplaces tovisit
What’s so different aboutthat?
Responsible tourism is not•   Sustainable tourism•   Eco-tourism•   Green tourism•   Natural environments tourism•   Cultu...
... It’s all of the above - and moreIt’s aboutthe legaciesand consequencesof tourism
It generates• Respect for local cultures• Support for social development• Respect for the environment
Win-Win• It benefits host communities• It benefits visitors
Where does             come from?
The Cape Town Declaration on Responsible Tourism•   2002 Johannesburg World Summit on Sustainable    Development lead to t...
Responsible Tourism in Destinations Conferences                                •   The Kerala Declaration on              ...
The Cape Town Declaration    Responsible Tourism:•   Minimises negative impacts•   Generates economic benefits•   Enhances...
The Cape Town Declaration    Responsible Tourism:•    Involves locals in decision making•    Conserves natural and cultura...
The Cape Town DeclarationResponsible Tourism:•   Tourists enjoy themselves more    through meaningful connections    with ...
Triple bottom line:Economic Responsibility
Triple bottom line:Social Responsibility
Triple bottom line:Environmental Responsibility
Sohow do we  do it?
Educate
Collaborate
Globalise yourselfRon Mader
Gamefication on            Ron Mader
Do what you love             Ron Mader
PreachWhatYouPracticeRon Mader
Small is beautiful              Ron Mader
Think Big       Ron Mader
Plan sensibly & sensitively
Ron Mader:Mzansi leads the way              Shosholoza!                Let’s play this game!
Uthando (Love) South Africa - Cape Town•   Aims to help community development projects in South Africa.•   Authentic, upli...
Coffeebeans Routes - Cape Town•   Contemporary, urban, African experiences that offer travellers deep    insights into the...
Oyster Bay Reserve - Mossel Bay•   Community Reserve•   Guides - bird hides - worm farms - bees - fynbos•   Mossel Bay Env...
Oceans - Mossel Bay•   Research•   Internships•   Volunteer programmes•   www.oceans-research.com
Llewellyn Whittaker’sWaves S’cool of Surfing - Mossel Bay•   International surf champion•   Surf tours•   Surfing developm...
Living Local - Knysna•   Culture is learned•   You have to participate•   There’s very little benefit in being a spectator...
Stormsriver Adventures Tsitsikamma Canopy ToursStormsriver Village•   Job creation and skills development•   800 community...
Face Adrenalin - Bloukrans Bungy•   10.9% of turnover (increasing annually by 0.3%) to the    Tsitsikamma Forest Village T...
Calabash Tours - Port Elizabeth•   Created for tourists who want to meet the locals and experience true    urban Africa.• ...
But beware!Here be dragons!
Governments want results
Expectations
ProceedWithCaution
Market researchIf you build it will they come?
Integrated tourism, economic, and spatialplanning is the key to unlocking the potential         of tourism in destinations
Responsible tourism meanssuccessful social development
To transition from business as usual is a    matter of will. With the right vision, planning and collaboration around idea...
Enkosi - Thank youTweeples & Facebookers                Ron Mader - Planeta.comRon Mader @RonmaderJoey L Defrancesco @Joey...
About the fontsAll the fancy fonts in this presentation were designed by Jo Taylor                     graphicriver.net/us...
Sala kakuhleGoodbye - stay well   Martin Hatchuelwww.thistourismweek.co.za                   March 12
Responsible Tourism for the Tourism Industry M Hatchuel 2012
Responsible Tourism for the Tourism Industry M Hatchuel 2012
Upcoming SlideShare
Loading in …5
×

Responsible Tourism for the Tourism Industry M Hatchuel 2012

4,425 views

Published on

Explains the principles of responsible tourism. Provides the definition of RT, and shows examples of RT in action from South Africa. Also a plea for careful and integrated tourism planning."

Responsible tourism is "Tourism that creates better places for people to live in, and better places to visit.

See also http://planeta.wikispaces.com/rtweek2012

Published in: Travel, Business
3 Comments
5 Likes
Statistics
Notes
No Downloads
Views
Total views
4,425
On SlideShare
0
From Embeds
0
Number of Embeds
905
Actions
Shares
0
Downloads
160
Comments
3
Likes
5
Embeds 0
No embeds

No notes for slide

Responsible Tourism for the Tourism Industry M Hatchuel 2012

  1. 1. Martin Hatchuelwww.thistourismweek.co.za
  2. 2. We Suck at collaboration Ron Mader - planeta.com
  3. 3. Which is how we developeda tourism industry...
  4. 4. Which is characterised by...• Lack of foresight & planning• Insensitive development ...Fail!• Marginalisation, alienation• Massive carbon footprint
  5. 5. Tourists People traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes UN World Tourism Organisation
  6. 6. • Holidaymakers• Businesspeople• Conferences• Events (Sport, religion, culture)
  7. 7. • US$ 919 billion in export earnings in 2010• International tourist arrivals grew by more than 4% to 980 million in 2011
  8. 8. When the world hurts, tourism hurts• Tourism grew by 7% in 2007• Then grew by 5% in the first half of 2008• Then slumped in the second half of 2008• And the year ended on only 2% growth• 2009 (remember the H1N1 flu virus?) = a decline of 4.2% to 880 million international tourists arrivals – and a 5.7% decline in international tourism receipts
  9. 9. But it’s climbing back...UNWTO: international tourist arrivalswill increase 3% - 4% in 2012...... To... More... Than... One... Billion!...
  10. 10. This is gonna kill us!
  11. 11. Tourismthatcreatesbetterplaces forpeople tolive in,and betterplaces tovisit
  12. 12. What’s so different aboutthat?
  13. 13. Responsible tourism is not• Sustainable tourism• Eco-tourism• Green tourism• Natural environments tourism• Cultural tourism• Heritage tourism• Niche tourism• Township tourism• Sports tourism
  14. 14. ... It’s all of the above - and moreIt’s aboutthe legaciesand consequencesof tourism
  15. 15. It generates• Respect for local cultures• Support for social development• Respect for the environment
  16. 16. Win-Win• It benefits host communities• It benefits visitors
  17. 17. Where does come from?
  18. 18. The Cape Town Declaration on Responsible Tourism• 2002 Johannesburg World Summit on Sustainable Development lead to the• Cape Town Conference on Responsible Tourism in Destinations• 280 delegates from 20 countries• Created a movement: Do what you can to make tourism work for everyone, and for the environment
  19. 19. Responsible Tourism in Destinations Conferences • The Kerala Declaration on the roles of stakeholders (2008) • The Belize Declaration on cruising, second homes, climate change, local economic development and tourisms impacts in the coastal zone (2009) • Oman 2010 • Canada 2011 • Brazil May 2012
  20. 20. The Cape Town Declaration Responsible Tourism:• Minimises negative impacts• Generates economic benefits• Enhances the well-being of host communities• Improves working conditions and• Improves access to the industry
  21. 21. The Cape Town Declaration Responsible Tourism:• Involves locals in decision making• Conserves natural and cultural heritage and diversity
  22. 22. The Cape Town DeclarationResponsible Tourism:• Tourists enjoy themselves more through meaningful connections with local people• Provides access for the physically challenged• Culturally sensitive• Engenders respect between tourists and hosts• Builds local pride and confidence
  23. 23. Triple bottom line:Economic Responsibility
  24. 24. Triple bottom line:Social Responsibility
  25. 25. Triple bottom line:Environmental Responsibility
  26. 26. Sohow do we do it?
  27. 27. Educate
  28. 28. Collaborate
  29. 29. Globalise yourselfRon Mader
  30. 30. Gamefication on Ron Mader
  31. 31. Do what you love Ron Mader
  32. 32. PreachWhatYouPracticeRon Mader
  33. 33. Small is beautiful Ron Mader
  34. 34. Think Big Ron Mader
  35. 35. Plan sensibly & sensitively
  36. 36. Ron Mader:Mzansi leads the way Shosholoza! Let’s play this game!
  37. 37. Uthando (Love) South Africa - Cape Town• Aims to help community development projects in South Africa.• Authentic, uplifting, fun, inspirational, interactive and meaningful experiences in the townships www.uthandosa.org
  38. 38. Coffeebeans Routes - Cape Town• Contemporary, urban, African experiences that offer travellers deep insights into the city• Cape Town Jazz Safari• Township Futures (what if townships were the centre of Cape Town?)• Cape Town Fashion Route• Cape Town Beer Route• Cape Town Cuisine Route• www.coffeebeansroutes.com/
  39. 39. Oyster Bay Reserve - Mossel Bay• Community Reserve• Guides - bird hides - worm farms - bees - fynbos• Mossel Bay Environmental Partnership “Learn – Protect – Conserve”• Environmental internships• Protection and conservation projects• Community outreach and empowerment through education• www.mep.org.za - www.oysterbayreserve.co.za
  40. 40. Oceans - Mossel Bay• Research• Internships• Volunteer programmes• www.oceans-research.com
  41. 41. Llewellyn Whittaker’sWaves S’cool of Surfing - Mossel Bay• International surf champion• Surf tours• Surfing development• Teaching, motivation & encouragement• www.wavesschoolofsurfing.com
  42. 42. Living Local - Knysna• Culture is learned• You have to participate• There’s very little benefit in being a spectator• Knysna Homestays• Yiza Sifunde (“Let us learn”) Tourism Route - a combined effort between nine schools• Yiza Sifunde! Let us learn! - about our community, our heritage, and ourselves• www.knysnalivinglocal.co.za
  43. 43. Stormsriver Adventures Tsitsikamma Canopy ToursStormsriver Village• Job creation and skills development• 800 community members trained since 1998• School feeding scheme• Animal education and welfare programme• HIV/AIDS Education and Awareness - ‘We Care’ and ‘I know’• Mentoring and active support for micro enterprises.• Support for improved education and health standards• Supports and sponsors sports development• www.stormsriver.com
  44. 44. Face Adrenalin - Bloukrans Bungy• 10.9% of turnover (increasing annually by 0.3%) to the Tsitsikamma Forest Village Trust.• On a R690 jump this = R75,21• R14,000,000 since 1998• www.faceadrenalin.com
  45. 45. Calabash Tours - Port Elizabeth• Created for tourists who want to meet the locals and experience true urban Africa.• Real City Tours• Shebeen Tours• Calabash Trust• www.calabashtours.co.za
  46. 46. But beware!Here be dragons!
  47. 47. Governments want results
  48. 48. Expectations
  49. 49. ProceedWithCaution
  50. 50. Market researchIf you build it will they come?
  51. 51. Integrated tourism, economic, and spatialplanning is the key to unlocking the potential of tourism in destinations
  52. 52. Responsible tourism meanssuccessful social development
  53. 53. To transition from business as usual is a matter of will. With the right vision, planning and collaboration around ideasthat provide genuine win-win-win outcomes, we all benefit. – Tom Walter
  54. 54. Enkosi - Thank youTweeples & Facebookers Ron Mader - Planeta.comRon Mader @RonmaderJoey L Defrancesco @JoeyquitsResponsible Capetown @RespcptTourism Geographies @TourismjournalResponsible Tourism @RespontourPaul Miedema @Paulmiedema1Mynatour @My_NatourEthan Gelber @ThetravelwordClimatesmartct @ClimatesmartctResponsible Travel @R_TravelCatherine Mack @CatherinemackEtourism @EtourismforumCoffeebeans Routes @CoffeebeansroutKurt Ackermann @Kurt_ASkye Grove @SkyegroveIvisitorguide @Ivisitorguide
  55. 55. About the fontsAll the fancy fonts in this presentation were designed by Jo Taylor graphicriver.net/user/joiaco Qirkus Qirlycues Qixstix Qokijo Qranklestein Quikhand jotaylor.me
  56. 56. Sala kakuhleGoodbye - stay well Martin Hatchuelwww.thistourismweek.co.za March 12

×