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Hello.
I’m your friend from the Cape
Social media.
Tourism’s new frontier.
Bad name.
It’s social.
But it’s not media.
Media:
One-way messaging
"Twitter is not a new media. It's
 the global conversation we've
 always thirsted for."
Jack Dorsey, a founder of both Twitter & FourSquare
So let’s call it


The social web
“Selling tourism:
Instead of doing things for other people,
it’s now about doing things with them.
And it’s about changing from ‘I went there’ to
‘Hey! Someone invited me!’”
Ron Mader, founder and editor, Planeta.com
Social Web:

It’s about people
Not tools
It’s the biggest thing that’s ever happened
   to the way we talk to each other.


Like ever ever   ever EVER!
Shanghai Web Designers www.go-gulf.com
So what?
21st century tourism
can’t afford
20th century media.

That’s what.
Tourism:

Meeting people,
Making friends
Everyone’s using the web today.
So start on line.
Make friends
before they leave home.
It’s a m-a-r-a-t-h-o-n.
Not a sprint
“Retention is for wimps.
“We measure the percent of customers who have our name tattooed
   on one of their body parts.”
Harley Davidson
I have a dream
Information
Office




Conversation
Office
Use the social web to

Build relationships
Be personal
Be authentic
Be transparent
Amplify the love
Build a community

Connect
Reciprocate
Follow
Retweet
Link
Content is king, but visuals are key

Images
Video
Let go.
You can’t control the conversation.
But you’ve employed adults:
No need to treat them like children.
The goal:
“When people are financially invested, they
 want a return. When people are emotionally
 invested, they want to contribute.”
Simon Sinek
All media is now social media.
Yet the basic rules remain the same.

brandinfiltration.com/wtf
Rule #1:
Listen
brandinfiltration.com/wtf
Rule #2:
Engage
brandinfiltration.com/wtf
Rule #3:
Be real
brandinfiltration.com/wtf
Rule #4:
Be respectful
brandinfiltration.com/wtf
Rule #5:
Have fun
brandinfiltration.com/wtf
Which is
what tourism’s
all about...
Martin Hatchuel
martin@barefootclients.co.za 0027(0)84 951 0574
www.barefootclients.co.za www.thistourismweek.co.za

Thank you:
   Blue crane: Dick Daniels carolinabirds.org
   Blue marble: NASA
   Reveille: NASA
   Balloon: Benh Lieu Song http://commons.wikimedia.org/wiki/User:Benh
   Harley Davidson & Little Spielberg: by me

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