1.
FakePress

2.
WE PUBLISH

3.
Publishing for
PLACES
location based media, geographic narratives, ubiquitous contents

4.
Publishing for
SPACES
interactive environments, augmented reality, immersive narratives

5.
Publishing for
BODIES
wearable narratives, gestural interactions, natural interfaces

6.
Publishing for
THINGS
spime, interstitial tales, micro narratives, object centered social networks

7.
Hello! I am an INTERSTITIAL NARRATIVE!

8.
the future
of
PUBLISHING
and other interesting things to think about

9.
DISPLAYS EVERYWHERE

10.
PORTABLE GLOBAL NARRATIVES

11.
I see what you mean
I found out that...
I think you should Let me tell you...
I was wondering if...
?!?
MULTIPLE VOICES

12.
… and become beautiful.
… from the ground up to the roof...
Your story can grow here...
… but it is alive , and YOU can use it... Nobody ever remembers this place...
EMERGENT STORIES

13.
Have you ever been to Ethiopia?
I come from Guatemala
3% of my price goes to Carlos and his family
You can't find me in the shop anymore
Juan produced me, he has two children
OBJECTS TELL STORIES

14.
They have a date tomorrow morning
He forgot his keys
They know each other from a social network, but they don't know it
BODIES TELL STORIES, TOO

15.
We've got something to say
Something beautiful is happening here
This is one story you won't believe
Ths is really important
THE PLACES OF THE WORLD COME ALIVE

16.
We can
RE-INVENT
Reality
and do something innovative and worthwhile

17.
Pollutes
Damages environment
OK! SOCIALLY RESPONSIBLE!
Unsustainable

18.
I can help you out
I can tell you a story
I don't know something I wish I knew

19.
WE HAVE A LOT TO SAY

20.
I LEFT A NOTE HERE FOR YOU

21.
WE CAN SHARE EVERYTHING I KNOW

22.
YOU CAN HAVE THAT ANSWER

23.
YOU CAN MAKE YOUR STATEMENT

24.
YOU CAN TELL YOUR STORY

25.
YOU CAN SHOW YOUR ALTERNATIVE

26.
Would You
like...

27.
… to pioneer new businesses?
Objects, places, people can communicate any
kind of information when you connect them
to the Internet using Augmented Reality,
Ubiquitous Computing and Location Based Media.
Your business can be anywhere, anytime. Even
in the most unexpected places.

28.
… to embrace new Ethics?
35% of consumers are ready to become
active boycotters towards those companies
not conducting acceptable social and
ecological policies.
Open new dialogues using P2P social media,
Augmented Reality and Location Based
Content.

29.
… to express yourself?
A polyphonic view of the world. Multiple voices open
infinite dialogues to tell the emergent, infinite tale
of life, culture, art, creativity.
Interactive environments, natural interfaces, location
based interaction systems, wearable technologies
can turn spaces, objects and bodies into places for
communication and expression.

30.
… to break the codes?
This is a heavily coded reality. Innovation and
creativity can only emerge from the interstices,
from the spaces between the codes.
Recontextualize, remix, mash-up and detourn the
world using Augmented Reality, Ubiquitous Micro
Narratives, Wearable Technologies and Relational
Architectures.

31.
… to promote alternatives?
Alternatives that work are alternatives that
talk to people, relate to them, be there, right there
when they're most needed. Be them economic,
philosophical, social, artistic, informational.
Disseminate and live your alternatives using
Location Based communications, Ubiquitous
Publishing, spimes, Augmented Reality.

32.
… to reinvent the present?
Close your old eyes and open up new ones.
Create your new world. Connect it to the worlds of
the people around you. Communicate, inform, share,
buy, sell, invent. Don't let the world tell you what
to do. Create and join the multi-author story of
everything that surrounds you.
The ending is open. The plot is emergent.

33.
FakePress
http://www.fakepress.net

34.
Many of the images in this presentation come from people that, like us, share their creations with the global community
by releasing their artworks using open licenses. Here, below, the sources we used. Please support these creative individuals by
visiting their websites and getting in touch with them.
http://www.flickr.com/photos/noodlepie/20638587/sizes/o/
http://www.flickr.com/photos/stuckincustoms/2786154526/
http://www.flickr.com/photos/longzheng/2804745799/
http://www.flickr.com/photos/saturnism/132805092/
http://www.flickr.com/photos/ro_buk/2829566285/
http://www.flickr.com/photos/cjereneta/409118360/
http://www.flickr.com/photos/jaako/2492446180/
http://www.flickr.com/photos/wader/2891754278/
http://www.flickr.com/photos/irisheyes/17560846/
http://www.flickr.com/photos/jaako/467391517/
http://www.flickr.com/photos/levoodoo/3127582105/
http://www.flickr.com/photos/amezzos/3891990627/
http://www.flickr.com/photos/2007828/3251644674/
http://www.flickr.com/photos/reith_lectures/3554267410/
http://www.flickr.com/photos/lennarthuizing/163813677/
http://www.flickr.com/photos/beachblogger/312620784/
http://www.flickr.com/photos/afagen/3695466343/
http://www.flickr.com/photos/ricephotos/438504151/
http://www.flickr.com/photos/jamison/3489322044/
http://www.flickr.com/photos/sillygwailo/146872543/
http://www.flickr.com/photos/kylemackenzie/3576101731/
http://www.flickr.com/photos/cfarivar/851528461/
http://www.flickr.com/photos/i2offplusr3nder/2493385180/
http://www.flickr.com/photos/crystaltips/249536507/
http://www.flickr.com/photos/tronics/380379732/
http://www.flickr.com/photos/vernhart/784617854/