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Creative Social Presents - FUCK THAT'S GOOD 8 feb 2012

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Creative Social Presents - FUCK THAT'S GOOD 8 feb 2012

  1. 1. THANKS
  2. 2. FEEDBACK
  3. 3. CS Presents...F**K THAT’S GOODWhat’s Turning Us On Right Now.
  4. 4. @sebroyce @directnewideas @sankywashere @sandoz @simonchristine
  5. 5. F*** THAT’S GOOD
  6. 6. F*** THAT’S BAD
  7. 7. OPPOSITES
  8. 8. BAD THINGS & OPPOSITES THE OTHER SIDES OF INSPIRATION
  9. 9. CONFESSION CHAIR
  10. 10. PERSONALITY TICKSORGASMS (OR THE LACK OF) GAY EXPERIENCE DRUG FREAKOUTS
  11. 11. DEEP BREATH...
  12. 12. A THIN LINE BETWEEN LOVE AND HATE MANNERS GETS YOU EVERYWHERE
  13. 13. (SOMETIMES) IT’S BEST TO NEVER MEET YOUR HEROES OR HERO
  14. 14. WILL DESIGN FOR CASH THE CREATIVE DRUG DEAL
  15. 15. THE MAD MEN MOMENT FOR ALL TO SEE
  16. 16. THERE SEEMS TO BE A BLACK MAN IN MY ADVERT EXCUSE ME
  17. 17. CREATIVES DON’T CARRY THE WORK TAKE DOWN THE IVORY TOWER
  18. 18. $135 MILLION & THE DEATH OF THE INTERNET
  19. 19. TRY NOT TO BE A... RUDE SEXIST RACIST THIEVING ILL INFORMED PERVERT
  20. 20. TRY NOT TO BE A... RUDE SEXIST RACIST THIEVING ILL INFORMED PERVERTBUT DON’T BE A WALLFLOWER.
  21. 21. UNDERSTANDING WHAT NOT TO DO IS OFTEN MORE USEFUL THAN KNOWING WHAT TO DO
  22. 22. OPPOSITE THINKING
  23. 23. STOP BEING TRAPPED CREATE UNSAFE IDEAS STAY CHILDISH AND KEENSTOP TALKING & MAKE STUFF
  24. 24. OPPOSITE’S WE KNOW
  25. 25. INVENTED BY THE FRENCH CHEMIST GEOGES LECLANCHE IN THE LATE1860’S. AT THE TIME THIS INVENTION WAS VERY IMPORTANT AND HELPED THESTART OF THE INDUSTRIAL REVOLUTION.IT ALLOWED PEOPLE WITH PORTABLE ELECTRICITY.
  26. 26. IN CHEMISTRY OPPOSITES ALLWAYS ATTRACT
  27. 27. Paradoxical IntentionSweating Out Your FearsAn example was given in Frankl’s bookMan’s Search for Meaning. A youngphysician who had a fear of perspiring.His anticipatory anxiety of perspirationactually caused him to excessively sweataround certain individuals. Frankladvised the patient to use paradoxicalintention, by deliberately showing peoplehow much he could sweat. When thepatient tried this, he was able topermanently free himself of a 4-year-oldphobia, within one week.
  28. 28. THE FUTURE OF OPPOSITES...?
  29. 29. LISTEN...YOU SMELL SOMETHING
  30. 30. LEFT HANDED SUGAR
  31. 31. SILLY NOTIONS...?
  32. 32. THERE IS NO REASON ANYONE WOULD WANT A COMPUTER IN THEIR HOME.- KEN OLSEN, 1977
  33. 33. EVERYONE WILL HAVE A COMPUTER IN THEIR POCKET
  34. 34. NEWSWEEK - 1995http://www.thedailybeast.com/newsweek/1995/02/26/the-internet-bah.html
  35. 35. Visionaries see a future of telecommuting workers, interactivelibraries and multimedia classrooms. They speak ofelectronic town meetings and virtual communities. Commerce andbusiness will shift from offices and malls to networks andmodems. And the freedom of digital networks will makegovernment more democratic.Baloney. Do our computer pundits lack all common sense?
  36. 36. THE NEW ELECTRICITY
  37. 37. IS DATA
  38. 38. 6.91 BILLION REASONS
  39. 39. 3 BILLION PEOPLE ARE ONLINE 5 BILLION+ HAVE MOBILE PHONES WE LIVE FOR THE FIRST TIME IN HISTORY IN A WORLD WHERE BEING PART OF A GLOBALLYINTERCONNECTED GROUP IS THE NORMAL CASE CLAY SHIRKY shirky.com/weblog
  40. 40. ‘OPPOSITE’ IS SHRINKING
  41. 41. OPPOSITES - F*** THEIR GOOD
  42. 42. THANKS/LOVE SANKY NOW GO DO THE OPPOSITE
  43. 43. F**K thats good.What’s turning us on right now.
  44. 44. There is one thing turning us on
  45. 45. Stories.
  46. 46. Anything creative tells a story.
  47. 47. There are the obvious ones. Book Films Gam
  48. 48. And the not so obvious ones.Yet they all tell them in the same
  49. 49. TV Ads TextBeginning. Middle. End.
  50. 50. Posters Beginning.Middle. End.
  51. 51. ConcertsBeginning. Middle. End.
  52. 52. TV ShowsBeginning. Middle. End.
  53. 53. And ‘stories’ are becoming even moreassociated with our lives with facebook now
  54. 54. Brands too are associatingthemselves with them.
  55. 55. And as a team we try to tell great stories all the time.
  56. 56. Stories can work well whensplit across different Media Channels Beginning. Middle. End.
  57. 57. The latest story we told did just that. PottermoreBeginning. Middle. End.
  58. 58. Beginning - Blogs
  59. 59. Middle - Digital display
  60. 60. End -Youtube
  61. 61. So we wanted to finishby telling you a great story.
  62. 62. But you all know the best ones.
  63. 63. The internet means that everygood story, no matter what form it
  64. 64. We wanted to show you something new.
  65. 65. A story you hadnt seen before.
  66. 66. So this is our story about finding a great undiscovered story.
  67. 67. We started by thinking.
  68. 68. The best stories arethe ones people remember.
  69. 69. And the longer you live,the more stories you have.
  70. 70. And if you are old, the stories that you do have arethe ones that have stayed with you for a
  71. 71. So we decided to speak to the older generation.
  72. 72. So we went to Weston-Super-
  73. 73. To BeachLawns
  74. 74. Where we met…
  75. 75. Betty - Aged 79
  76. 76. Joan - Aged
  77. 77. Martin - Aged
  78. 78. And this is the best story we
  79. 79. Thank you.
  80. 80. THIS IS NOT CALLEDTHE SCIENCE OF BEARDS
  81. 81. C A RL S AG AN
  82. 82. “ BILLIONS, BILL I O NS , B I L L I O N S , T RILL IONS , T RI L L I O N S...”
  83. 83. MEGA CH U R C HA megachurch is a churchhaving 2,000 or more inaverage weekend attendance.The Hartford Institutesdat abase lists m ore t h a n 1 , 3 0 0su ch Pro testant ch u rc h e s i n t h eUnited States. According tothat data, approximately 50churches on the list haveattendance ranging from10, 0 0 0 to 4 7 ,0 00
  84. 84. L awrence K ra u s s" E v ery ato m in your body came froma s t ar th at exploded . And the atomsi n yo ur le ft hand p robably came froma d i ff ere n t star than your right hand.I t real ly i s the most poetic thing Ik no w abou t ph ys ic s.Yo u are al l s t a rdu st.Yo u co u ld nt be here if stars hadntexploded. Because the elements,t he c a rbo n, nitrogen, oxygen, iron,all the things that matter forevolution werent created at thebeginning of time. They werecrea ted i n th e nuclea r fur naces ofs ta r s . An d the only way they couldg e t i nt o your b od y i s if the starsw e re kin d en ou gh to explode.So f orge t Jesus. T he stars dieds o yo u cou l d be h e re t oday."
  85. 85. W h e n y o u ’ re s c i e n t i f i c a l l y l i t e r a t e ,the world looks differen t to you .It’s a particular way of questio ningwh at you s ee and h ear. Neil deGrass e Tyso n
  86. 86. LAW OF CONSERVATION O F E NERGYEnergy in a system may take onvarious forms (e.g. kinetic,potential, heat, light). The law ofconservation of energy statesthat energy may neither becreated nor destroyed. Thereforethe sum of all the energies in thesystem is a constant.
  87. 87. T HER MODYNAMICS
  88. 88. F**k that’s good
  89. 89. Khaled Said
  90. 90. Khaled Said
  91. 91. We are all Khaled Said
  92. 92. Wael Ghonim
  93. 93. Jan 25th 2011
  94. 94. Ali Ali
  95. 95. Syrine Cherif
  96. 96. Return of Ben Ali
  97. 97. Matt Ryan
  98. 98. Time’s Person of the Year 2011
  99. 99. Making a difference• The business of business is to serve the needs of society.• The rewards of good service are profits.• Big business has got away with it, relying on our feelings of helplessness.• But the tools of protest can change that.• They are also the tools to create a fairer world.• And you are the people who understand them• CREATING opportunities for collaboration
  100. 100. It could have been you
  101. 101. Harnessing social networks
  102. 102. The rise of the creek
  103. 103. Amnesty - Garbergs, Sweden
  104. 104. Publicis - de Paull Trust
  105. 105. Creeks• Understand technology and where it meets people• Understand brands and understand ideas• Can make change happen through engagement• But you don’t have to be a creek.You just need to be creative.• That means someone who solves problems.
  106. 106. People like you
  107. 107. Agnello Dias
  108. 108. Educate India
  109. 109. Love Pakistan
  110. 110. Ogilvy India
  111. 111. Vijay Anand
  112. 112. David Guerrero
  113. 113. Unknown
  114. 114. Bruno Siqueira
  115. 115. 4 reasons for doing good work• 1. It makes us feel good• 2. NFP clients let us be innovators• 3. It shows commercial clients what is possible• 4. We can change the world
  116. 116. Droga5
  117. 117. @creativesocialwww.creativesocialblog.com

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