SlideShare a Scribd company logo
1 of 52
Download to read offline
Product endorsements
Product endorsements
Brand awareness
Product endorsements
Brand awareness
Build an audience
Product endorsements
Brand awareness
Build an audience
Social engagement
T ’
Responsibilities:
● Generate new leads for the business
● Write sales content
Values:
● Inbound- buyer-centric approach to sales
● Empower other women to join and excel in
sales
Main challenges:
● Scaling the business
● Finding enough time for her own promo
(blogging, social posts etc.) and managing the
business
● She’s a professional in her late 30s / early 40s.
● She owns a small-business and her mission is to help other
sales teams succeed.
● Before starting her own business, she was a successful
Sales Manager for an Enterprise or Large Company.
● Has her own blog.
● She enjoys speaking.
Responsibilities:
● Generate new leads for the business
● Write sales content
Values:
● Inbound- buyer-centric approach to sales
● Empower other women to join and excel in
sales
Main challenges:
● Scaling the business
● Finding enough time for her own promo
(blogging, social posts etc.) and managing the
business
● She’s a professional in her late 30s / early 40s.
● She owns a small-business and her mission is to help other
sales teams succeed.
● Before starting her own business, she was a successful
Sales Manager for an Enterprise or Large Company.
● Has her own blog.
● She enjoys speaking.
R
“I
f
”
M f
!
“W ’
f ”
I
I
BOOM!
Build a bigger audience Brand awareness Virtual events
Cross blog promotions
Co-Marketing
**Custom campaigns**
Monetize their audience Product endorsements
Launch new products
Affiliate Marketing
**Custom campaigns**
Build a bigger audience Brand awareness Virtual events
Cross blog promotions
Co-Marketing
**Custom campaigns**
Monetize their audience Product endorsements
Launch new products
Affiliate Marketing
**Custom campaigns**
T ’
f ff
technology market insight
technology market insight
IQ EQ
technology market insight
IQ EQ
SEO R&D PR
technology market insight
IQ EQ
SEO R&D PR
passionate
How to build a highly effective in-house influencer marketing program

More Related Content

What's hot

The Hispanic Marketing Group
The Hispanic Marketing GroupThe Hispanic Marketing Group
The Hispanic Marketing Group
Solucion Inc
 
Do you have a game plan to help you increase your sales growth – part 1
Do you have a game plan to help you increase your sales growth – part 1Do you have a game plan to help you increase your sales growth – part 1
Do you have a game plan to help you increase your sales growth – part 1
Innovative Channel Services
 

What's hot (18)

Sell Like a Pro - 7 essential skills used by smart sales people
Sell Like a Pro - 7 essential skills used by smart sales peopleSell Like a Pro - 7 essential skills used by smart sales people
Sell Like a Pro - 7 essential skills used by smart sales people
 
How to craft the right marketing message for your startup - GHangout
How to craft the right marketing message for your startup - GHangoutHow to craft the right marketing message for your startup - GHangout
How to craft the right marketing message for your startup - GHangout
 
Principle Of Practical Sale & Marketing Concept
Principle Of Practical Sale & Marketing ConceptPrinciple Of Practical Sale & Marketing Concept
Principle Of Practical Sale & Marketing Concept
 
Noble Newman: Marketing Your Small Business
Noble Newman: Marketing Your Small BusinessNoble Newman: Marketing Your Small Business
Noble Newman: Marketing Your Small Business
 
THANK YOU LETTER
THANK YOU LETTERTHANK YOU LETTER
THANK YOU LETTER
 
How To Get Out of the Sales Role and Build Your Company's Value
How To Get Out of the Sales Role and Build Your Company's ValueHow To Get Out of the Sales Role and Build Your Company's Value
How To Get Out of the Sales Role and Build Your Company's Value
 
Critical Skills For Successful Sales (Part 1) | richard tan success resources...
Critical Skills For Successful Sales (Part 1) | richard tan success resources...Critical Skills For Successful Sales (Part 1) | richard tan success resources...
Critical Skills For Successful Sales (Part 1) | richard tan success resources...
 
Critical Skills For Successful Sales (Part 1) | Richard tan success resources...
Critical Skills For Successful Sales (Part 1) | Richard tan success resources...Critical Skills For Successful Sales (Part 1) | Richard tan success resources...
Critical Skills For Successful Sales (Part 1) | Richard tan success resources...
 
How To Break All Your Sales Records in 2013
How To Break All Your Sales Records in 2013How To Break All Your Sales Records in 2013
How To Break All Your Sales Records in 2013
 
GrassRoots Marketing Presentation
GrassRoots Marketing PresentationGrassRoots Marketing Presentation
GrassRoots Marketing Presentation
 
Tips for Personal Branding Success
Tips for Personal Branding SuccessTips for Personal Branding Success
Tips for Personal Branding Success
 
YL18 media 12_csob & vs_hosting
YL18 media 12_csob & vs_hostingYL18 media 12_csob & vs_hosting
YL18 media 12_csob & vs_hosting
 
Achieve Your 2014 Sales Goals and Quotas
Achieve Your 2014 Sales Goals and QuotasAchieve Your 2014 Sales Goals and Quotas
Achieve Your 2014 Sales Goals and Quotas
 
The Hispanic Marketing Group
The Hispanic Marketing GroupThe Hispanic Marketing Group
The Hispanic Marketing Group
 
Grass roots marketing - marketing for immediate results
Grass roots marketing - marketing for immediate resultsGrass roots marketing - marketing for immediate results
Grass roots marketing - marketing for immediate results
 
The Winning CEOs Marketing Handbook
The Winning CEOs Marketing HandbookThe Winning CEOs Marketing Handbook
The Winning CEOs Marketing Handbook
 
The power of persistence in your career
The power of persistence in your careerThe power of persistence in your career
The power of persistence in your career
 
Do you have a game plan to help you increase your sales growth – part 1
Do you have a game plan to help you increase your sales growth – part 1Do you have a game plan to help you increase your sales growth – part 1
Do you have a game plan to help you increase your sales growth – part 1
 

Similar to How to build a highly effective in-house influencer marketing program

Clark_Aura_DigitalMarketing_PB1_February2023.pdf
Clark_Aura_DigitalMarketing_PB1_February2023.pdfClark_Aura_DigitalMarketing_PB1_February2023.pdf
Clark_Aura_DigitalMarketing_PB1_February2023.pdf
AuraClark
 
Branding for Salons
Branding for SalonsBranding for Salons
Branding for Salons
lemonsqueezemedia
 

Similar to How to build a highly effective in-house influencer marketing program (20)

Copywriting: What to write?
Copywriting: What to write?Copywriting: What to write?
Copywriting: What to write?
 
Blogging Basics Monetizing Your Blog 2016
Blogging Basics Monetizing Your Blog 2016Blogging Basics Monetizing Your Blog 2016
Blogging Basics Monetizing Your Blog 2016
 
Clark_Aura_DigitalMarketing_PB1_February2023.pdf
Clark_Aura_DigitalMarketing_PB1_February2023.pdfClark_Aura_DigitalMarketing_PB1_February2023.pdf
Clark_Aura_DigitalMarketing_PB1_February2023.pdf
 
Start Your WordPress Business This Weekend
Start Your WordPress Business This WeekendStart Your WordPress Business This Weekend
Start Your WordPress Business This Weekend
 
Facebook Presentation: Cover photos and more
Facebook Presentation: Cover photos and moreFacebook Presentation: Cover photos and more
Facebook Presentation: Cover photos and more
 
Class 08: Content Marketing
Class 08: Content MarketingClass 08: Content Marketing
Class 08: Content Marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
A Consultants Story
A Consultants StoryA Consultants Story
A Consultants Story
 
Brand Management Careers
Brand Management CareersBrand Management Careers
Brand Management Careers
 
Digital Media Now for Yogis- Personal Branding on Social Media
Digital Media Now for Yogis- Personal Branding on Social MediaDigital Media Now for Yogis- Personal Branding on Social Media
Digital Media Now for Yogis- Personal Branding on Social Media
 
Influencers are the new celebrities
Influencers are the new celebritiesInfluencers are the new celebrities
Influencers are the new celebrities
 
How to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig CampbellHow to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig Campbell
 
Definitive guide to marketing for startups
Definitive guide to marketing for startupsDefinitive guide to marketing for startups
Definitive guide to marketing for startups
 
Fundamentals of social media scaling
Fundamentals of social media scalingFundamentals of social media scaling
Fundamentals of social media scaling
 
My Personal Brand Plan
My Personal Brand PlanMy Personal Brand Plan
My Personal Brand Plan
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal Branding
 
Social Selling to the C-Suite - ESMA
Social Selling to the C-Suite - ESMASocial Selling to the C-Suite - ESMA
Social Selling to the C-Suite - ESMA
 
Branding for Salons
Branding for SalonsBranding for Salons
Branding for Salons
 
Is a PM Equipped to Become a Founder by Zalando Head of Product
Is a PM Equipped to Become a Founder by Zalando Head of ProductIs a PM Equipped to Become a Founder by Zalando Head of Product
Is a PM Equipped to Become a Founder by Zalando Head of Product
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 

Recently uploaded

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
atinukehassan87
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Prof. Marcus Renato de Carvalho
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
nehapardhi711
 

Recently uploaded (20)

The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfReport-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive IndustryJesse Saez: A Journey of Dedication and Success in the Automotive Industry
Jesse Saez: A Journey of Dedication and Success in the Automotive Industry
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
All Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing BenefitsAll Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing Benefits
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 

How to build a highly effective in-house influencer marketing program

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 15. Product endorsements Brand awareness Build an audience Social engagement
  • 16.
  • 17. T ’
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Responsibilities: ● Generate new leads for the business ● Write sales content Values: ● Inbound- buyer-centric approach to sales ● Empower other women to join and excel in sales Main challenges: ● Scaling the business ● Finding enough time for her own promo (blogging, social posts etc.) and managing the business ● She’s a professional in her late 30s / early 40s. ● She owns a small-business and her mission is to help other sales teams succeed. ● Before starting her own business, she was a successful Sales Manager for an Enterprise or Large Company. ● Has her own blog. ● She enjoys speaking.
  • 25. Responsibilities: ● Generate new leads for the business ● Write sales content Values: ● Inbound- buyer-centric approach to sales ● Empower other women to join and excel in sales Main challenges: ● Scaling the business ● Finding enough time for her own promo (blogging, social posts etc.) and managing the business ● She’s a professional in her late 30s / early 40s. ● She owns a small-business and her mission is to help other sales teams succeed. ● Before starting her own business, she was a successful Sales Manager for an Enterprise or Large Company. ● Has her own blog. ● She enjoys speaking. R
  • 28. I
  • 30.
  • 31.
  • 32. Build a bigger audience Brand awareness Virtual events Cross blog promotions Co-Marketing **Custom campaigns** Monetize their audience Product endorsements Launch new products Affiliate Marketing **Custom campaigns**
  • 33. Build a bigger audience Brand awareness Virtual events Cross blog promotions Co-Marketing **Custom campaigns** Monetize their audience Product endorsements Launch new products Affiliate Marketing **Custom campaigns** T ’ f ff
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 51. technology market insight IQ EQ SEO R&D PR passionate