How to craft the right marketing message for your startup - GHangout

•

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Who is your customer? Why you do what you do? How are you different from existing solutions? What is your product? We explained during this Google Hangout how to answer these questions and create a meaningful marketing message for your early-stage business.

Business Economy & Finance

HOW TO GROW FASTER BY CREATING THE
RIGHT MARKETING FOR YOUR STARTUP
Group Hangout – April, 23th

A great idea…
but…
how to start getting traction?

1.  How to explain clearly what your startup
does
2.  How to understand who is the right
customer for your startup, and who is not

“Don't find customers for
your products, find
products for your
customers.”
- Seth Godin -

PICK YOUR MARKET.
(It should come from your heart!)

WRITE DOWN YOUR PERSONA
- Name - Age - City
- Hobbies - Passions - Job
- Goals to reach at the end of the year
- Favorite websites to help reach the goals
- Plans for the future

Why
How
What What is your product?
What makes your
startup unique?
What is the purpose of
your startup?

Who?
Early-stage entrepreneurs
Accelerator program,
workshops, community of peers
Creating community
marketing strategies
Building successful
startups
Why
How
What

A collaborative software
Making employees work
together more effectively
?
Who?
-- ? --
Why
How
What

A collaborative software
Making salesmen work
together more effectively
Selling more in order to
reach their monthly goal
Who?
Salesmen who work remotely
Why
How
What

Success
Time
END GOAL
Challenge 2 Challenge 3
Challenge 1

1.  WHO? -> Pick your market
2.  WHY? -> Understand what the end goal is
3.  HOW?-> Identify what the biggest pain in order to
reach this end goal is.

My startup helps early stage
entrepreneurs to build successful
startups by creating community
marketing strategies.

Need help?
Schedule a call withme: sohelpful.me/thomaspichon
Ask your questions on
our forum:
http://bit.ly/1kBzlnN

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How to craft the right marketing message for your startup - GHangout

1. HOW TO GROW FASTER BY CREATING THE RIGHT MARKETING FOR YOUR STARTUP Group Hangout – April, 23th

2. A great idea… but… how to start getting traction?

3. 1.  How to explain clearly what your startup does 2.  How to understand who is the right customer for your startup, and who is not

4. The Startup Canvas Who? Why? How? What?

5. The Startup Canvas Who? Why? How? What?

6. “Don't find customers for your products, find products for your customers.” - Seth Godin -

7. Who do you want to help?

8. PICK YOUR MARKET. (It should come from your heart!)

9. WRITE DOWN YOUR PERSONA - Name - Age - City - Hobbies - Passions - Job - Goals to reach at the end of the year - Favorite websites to help reach the goals - Plans for the future

10. The Startup Canvas Who? Why? How? What?

11. Why How What What is your product? What makes your startup unique? What is the purpose of your startup?

12. Who? Early-stage entrepreneurs Accelerator program, workshops, community of peers Creating community marketing strategies Building successful startups Why How What

13. A collaborative software Making employees work together more effectively ? Who? -- ? -- Why How What

14. A collaborative software Making salesmen work together more effectively Selling more in order to reach their monthly goal Who? Salesmen who work remotely Why How What

15. Success Time END GOAL Challenge 2 Challenge 3 Challenge 1

16. 1.  WHO? -> Pick your market 2.  WHY? -> Understand what the end goal is 3.  HOW?-> Identify what the biggest pain in order to reach this end goal is.

17. My startup helps WHO to WHY by HOW.

18. My startup helps early stage entrepreneurs to build successful startups by creating community marketing strategies.

19. Need help? Schedule a call withme: sohelpful.me/thomaspichon Ask your questions on our forum: http://bit.ly/1kBzlnN

How to craft the right marketing message for your startup - GHangout

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