Aura Clark is exploring her personal brand and potential career paths in marketing. She has experience as a finance professional and influencer. Her skills include content creation, photography, and research. Her goals are to attend graduate school for marketing and start a marketing team to help small businesses. She sees competition from other marketers but aims to position herself as helping Latina small business owners promote themselves affordably.

1. PERSONAL BRAND EXPLORATION
Aura Clark
Project & Portfolio I: Week 1
February 3, 2023

2. I don’t know what makes me, me yet as it is a
work in progress. I love to be creative and I love
helping others discover their creative aspect and
how they can show it to the world. When people
see me, they see someone who is basic, simple,
and re
fi
ned. A person who loves books and cars
and does not wear too much color. At a point in
time I would say elegant would be the word used
to describe me. Now they would say someone
who is simple and is trying to
fi
nd herself again.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Public Relations Manager
• Marketing Strategists
• Marketing Specialist
• Chief Marketing Of
fi
cer
Why am I different:
I have been in the Finance Field for 15+ years, and an
in
fl
uencer for makeup and other related brands for 6+
years. I run a small business and have been able to
work with other organizations for the past 3 years in
growing my awareness when it comes to marketing as
a small business owner. I will bring commitment, trust,
and knowledge to the table as a Finance person,
In
fl
uencer, and Small Business Owner.
M
ar
keting

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Mae Karwowski
Outreach Plan:
• I already am a member of the Content creation team
• I will send an inquiry through the portal with previous
work I have done with performance metrics
Founder at Obviously
FIRST LAST NAME
Outreach Plan:
• I would reach out as a current content creator
• They have seen my metrics and my work
• I will show the portfolio for other brands I have worked
with
Strategic Connector
Peter Brown Outreach Plan:
• Outreach plan is the same as the other brands, as I
have worked with all of them.
Founder at Social

5. GOALS
Short Term: (2024)
‣ Apply for Grad School.
Mid Term: (2025)
‣ Graduate with a Master in Marketing
‣ Start creating a plan for a Marketing focused
Social Media Account.
Long Term: (2026)
• Create and launch a marketing team for small
businesses to grow.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Photography
SOFT
HARD
Novice / Adept / Expert
Editing Novice / Adept / Expert
Research Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Content Planning
SOFT
HARD
Novice / Adept / Expert
Creation of brand Novice / Adept / Expert
Organized Novice / Adept / Expert
Content Planning Novice / Adept / Expert

7. I will help y
ou
sh
ow
the
w
or
ld the best in y
ou
.
PROMISE

8. CREDENTIALS
Work Experience:
• Content Creator for various brands
Education:
• Associate in Accounting
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Head of Finance and Tax Accountant
Manager

9. COMPETITION
Andrea Casanova
Noteworthy Experience:
• Worked with many large artists
• Has a community of almost 100k
YOUR NAME
Industry Experience:
• Owns her own marketing agency
Education:
• Full Sail Graduate
Skills and Pro
fi
ciencies:
• Built her own agency
• Has partnered with large brands like Lexus
• Has over 100 students in her current monthly course
Overall Online Presence:
• Over 100k connections just on Instagram.
• Super relatable character
• She is liked and has a great
fl
uent following
Industry Experience:
• Content Creator
Education:
• Digital Marketing Bachelors
Leadership Experience:
• Finance Manager
• Assistant Tax Manager
Skills and Pro
fi
ciencies:
• Content Creator for different Companies
• Content Creator for Lancome for 3 years
• Content creator for Fresh Beauty for 5 years
Overall Online Presence:
• Total of 75k connections across different platforms
• Have helped smaller creators organize their content
and get sponsorships

10. COMPETITION
Empowered Social Co
Noteworthy Experience:
• Worked with Latin Organizations
• Has a community of almost 2k Followers + 100 clients
Aura Clark
Industry Experience:
• Owns her own marketing agency
Education:
• NYU Graduate
Skills and Pro
fi
ciencies:
• Built her own agency
• Has partnered with large brands like Nike
• Has over 50 students in her current monthly course
Overall Online Presence:
• Over 1K followers on IG, over 1k on TikTok
• Super relatable character
• She is liked and has a great
fl
uent following
• She is Latina
Industry Experience:
• Content Creator
Education:
• Digital Marketing Bachelors
Leadership Experience:
• Finance Manager
• Assistant Tax Manager
Skills and Pro
fi
ciencies:
• Content Creator for different Companies
• Content Creator for Lancome for 3 years
• Content creator for Fresh Beauty for 5 years
Overall Online Presence:
• Total of 75k connections across different platforms
• Have helped smaller creators organize their content
and get sponsorships

11. BRAND POSITION
For Small Latina owned Businesses who need to
learn how to get their business out there without
spending a fortune, I provide the tools you need at
a reasonable price because I struggled trying to
fi
nd my voice and I could not afford the help I
needed to help me succeed.
“LATINA-PRENEUR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Lead Generation World Conference
‣ London April 2023
• Association of National Advertisers Content Marketing
‣ Orlando April 2023
• ANA Masters of B2B Marketing
‣ Scottsdale AZ 2023
Digital Marketing
• Primary Content: I want to be able to sell my service
• Primary Tools: I will post content that is selling the service
but also educating as I go. I will give them a taste of what they
can get if they sign up for my services
• Website: My website will have a newsletter offering free tips
and tricks. I will also have e-books and classes for sales plus
options to book 1 on 1 classes

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a mentor who has her own marketing
agency and is already helping small businesses
achieve their goals
Formal Education
• Bachelors in Digital Marketing
• Associate in Accounting
• Certi
fi
ed Bookkeeper
Technical Skills
• Content Creator since 2013
• Worked with brands such as Lancom, Dior, LV, Revlon
etc
Soft Skills
• People Skills
• Great at research

14. YOUR NAME
You know that ad that didn’t work? Well, what I can show you how to show
out. In fact, I have been able to get 100,000 impressions in just one post
“

15. REFERENCES
Wheeler, K. (2022, October 5). Brand identity: How to develop a unique & memorable
brand in 2022. HubSpot Blog. Retrieved November 29, 2022, from https://
blog.hubspot.com/agency/develop-brand-identity
Content manager job description [updated for 2022]. (n.d.). Retrieved November 30,
2022, from https://crowd.indeed.com/hire/job-description/content-manager