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My Personal Brand Plan


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My Personal Brand Plan

  1. 1. My Personal Brand Plan<br />By Christine Baczynski<br />
  2. 2. Key Messages<br />To have an effective personal brand, use several tools that you have at your disposal (ie. Social media, word of mouth, etc.) <br />Personal branding is a process and doesn’t happen overnight. Keep building it and eventually you will see it develop<br />Personal brand is as much how you project yourself as it is how others interpret how you project yourself <br />
  3. 3. Key Messages...<br />
  4. 4. Position Myself As:<br />Someone who has opinions on many topics<br />Someone who is a good writer – you NEED me to write for your company! <br />A PR professional who is friendly, funny and easy to talk to <br />Concerned and informed about current issues<br />
  5. 5. Channels<br />
  6. 6. Good Communicator<br />Fierce<br />Well-travelled<br />Spontaneous<br />Genuine<br />Who Am I???<br />Innovative<br />Determined<br />Editor<br />Passionate<br />Go-Getter<br />Eloquent<br />Writer<br />Witty<br />Creative<br />Humanist<br />
  7. 7. Personal SWOT Analysis<br />Strengths – experience working in a PR setting (Chamber of Commerce), writing articles and copy-editing for a newspaper, strong writing, spelling and grammatical skills <br />Weaknesses – no experience with social media to such a high degree, small amount of PR contacts<br />Opportunities – those who are successful in PR must have superior writing skills, I bring a spontaneous and edgy personality to the field<br />Threats – competition is fierce<br />
  8. 8. Strategy<br />Increase my online presence and come to be known as someone with valid opinions<br />Share content that is important to me and reflects my values<br />“Sell” myself while still maintaining a personal life free from public exposure<br />Take advantage of networking opportunities and build a reputation in public relations<br />
  9. 9. Tactics <br />Increase active presence on Twitter and make posts more often<br />Share content and opinions on my personal blog on<br />Attend IABC and CPRS networking events advertised by professors at Humber <br />Take advantage of volunteer opportunities advertised for PR students at Humber<br />
  10. 10. Measurable Objectives/Critical Path<br />To increase my following on Twitter to 15 followers (who are not classmates) by the end of the semester<br />To make a minimum of one blog post per week on my personal blog that either shares content or gives opinion (or both)<br />To make contact with at least 5 PR professionals who can help me develop my brand by the end of the semester<br />
  11. 11. Measureable Objectives/Critical Path continued...<br />To create a LinkedIn account and make contact with PR professionals throughout the course of the rest of the semester<br />
  12. 12. Ultimate Goal <br />To market myself as a PR professional who is well-known, passionate and opinionated, while still managing to keep a separate personal life that doesn’t interfere with my work life<br />
  13. 13. Fin<br />