SlideShare a Scribd company logo
1 of 2
Download to read offline
The Hispanic Marketing Group
Understanding The Hispanic Market
What We Do...
The Hispanic Marketing Group focuses on helping retailers,
manufacturers, brokers, distributors and anyone interested in sales
marketing, or brand management, achieve and exceed sales goals by
developing unique programs which target the Hispanic market in South
Florida.
We develop programs which are turnkey and local in nature, taking into
account the uniqueness of the Hispanic markets in which we operate.
The Hispanic Marketing Group networks with over 30 merchandising units
around the country to assemble resources and ideas which have been
successfully executed in other markets.
We can:
• Develop trade marketing programs for the South Florida area.
• Develop account specific programs that move product in key
accounts or help leverage additional display space in key accounts.
• Execute programs your peers have successfully used in other markets.
• Localize national promotions.
• Tie-in-with or develop specific “cause-related” marketing programs or other
community-oriented programs and focusing on the Hispanic population.
• Develop cross-promotional third party redemption and GWP partnerships.
• Locally promote national FSI drops.
• Provide market demographic research.
• Share successes from other markets within your category.
The Hispanic Marketing Group also works with human resource directors
and company managers to develop specific, targeted ways to recruit
qualified job applicants in these times of low unemployment.
We also work with retail operations managers to develop selling
opportunities within their locations that can stimulate additional sales.
The Hispanic market is growing, and The Hispanic Marketing
Group has ways for you to motivate it to action.
The Hispanic Marketing Group
Miami/Ft. Lauderdale Operations
* * * * * * * * * * * * * * * *
Are You Looking for New and Innovative Ways to:
Increase Sales & Market Share
Tie-into Local Market Promotions / Community Events
Generate In-Store Traffic
Move Cases / Incremental Product
Attract Hispanic Consumers
Obtain Additional In-Store Retail Display
Enhance Your Local Image
Plan and Execute Special Events
Produce Exciting and Effective Commercials
Enhance In-Store Merchandising
Find and Hire Qualified Employees
* * * * * * * * * * * * * * * *
If your business has any or all of these needs, call:
Dennis Caicedo
Director of Research & Business Development
(305) 569-3125

More Related Content

What's hot

Statement of Work - AM
Statement of Work - AM Statement of Work - AM
Statement of Work - AM Alan Morrissey
 
Australia Business Arts Foundation Developing A Marketing Strategy 090210
Australia Business Arts Foundation Developing A Marketing Strategy 090210Australia Business Arts Foundation Developing A Marketing Strategy 090210
Australia Business Arts Foundation Developing A Marketing Strategy 090210Fleur Allen
 
Joe Graves LHH CS Resume 2015
Joe Graves LHH CS Resume 2015Joe Graves LHH CS Resume 2015
Joe Graves LHH CS Resume 2015Joseph Graves
 
Market planning & execution
Market planning & executionMarket planning & execution
Market planning & executionSGI Consultants
 
Rsbint17 170424070520
Rsbint17 170424070520Rsbint17 170424070520
Rsbint17 170424070520Andrea R.
 
What is a marketing plan?
What is a marketing plan?What is a marketing plan?
What is a marketing plan?James Feldman
 
Dennis E. Elopre - CV (Updated - Nov. 3
Dennis E. Elopre - CV (Updated - Nov. 3Dennis E. Elopre - CV (Updated - Nov. 3
Dennis E. Elopre - CV (Updated - Nov. 3Dennis Elopre
 
Building a business plan
Building a business planBuilding a business plan
Building a business planGenerations FCU
 
Strategic Marketing 2010
Strategic Marketing 2010Strategic Marketing 2010
Strategic Marketing 2010taskelly
 
Lorna Powe - SalesPartners Cape Town
Lorna Powe - SalesPartners Cape TownLorna Powe - SalesPartners Cape Town
Lorna Powe - SalesPartners Cape TownWinebiz Conference
 

What's hot (19)

Sponsorship Marketing
Sponsorship MarketingSponsorship Marketing
Sponsorship Marketing
 
Sales Training Seminar: CEO Sales Strategy Seminar
Sales Training Seminar: CEO Sales Strategy Seminar Sales Training Seminar: CEO Sales Strategy Seminar
Sales Training Seminar: CEO Sales Strategy Seminar
 
Beyond phone book
Beyond phone bookBeyond phone book
Beyond phone book
 
Sales plan
Sales planSales plan
Sales plan
 
Statement of Work - AM
Statement of Work - AM Statement of Work - AM
Statement of Work - AM
 
Australia Business Arts Foundation Developing A Marketing Strategy 090210
Australia Business Arts Foundation Developing A Marketing Strategy 090210Australia Business Arts Foundation Developing A Marketing Strategy 090210
Australia Business Arts Foundation Developing A Marketing Strategy 090210
 
Joe Graves LHH CS Resume 2015
Joe Graves LHH CS Resume 2015Joe Graves LHH CS Resume 2015
Joe Graves LHH CS Resume 2015
 
Market planning & execution
Market planning & executionMarket planning & execution
Market planning & execution
 
Business Plan
Business PlanBusiness Plan
Business Plan
 
Food Broker Overview
Food Broker OverviewFood Broker Overview
Food Broker Overview
 
Todd Resume
Todd ResumeTodd Resume
Todd Resume
 
Fasa2018
Fasa2018Fasa2018
Fasa2018
 
Rsbint17 170424070520
Rsbint17 170424070520Rsbint17 170424070520
Rsbint17 170424070520
 
What is a marketing plan?
What is a marketing plan?What is a marketing plan?
What is a marketing plan?
 
Dennis E. Elopre - CV (Updated - Nov. 3
Dennis E. Elopre - CV (Updated - Nov. 3Dennis E. Elopre - CV (Updated - Nov. 3
Dennis E. Elopre - CV (Updated - Nov. 3
 
Building a business plan
Building a business planBuilding a business plan
Building a business plan
 
Abudawood Marketing
Abudawood  MarketingAbudawood  Marketing
Abudawood Marketing
 
Strategic Marketing 2010
Strategic Marketing 2010Strategic Marketing 2010
Strategic Marketing 2010
 
Lorna Powe - SalesPartners Cape Town
Lorna Powe - SalesPartners Cape TownLorna Powe - SalesPartners Cape Town
Lorna Powe - SalesPartners Cape Town
 

Similar to Target Hispanic Market South Florida

Global Marketing Playbook
Global Marketing PlaybookGlobal Marketing Playbook
Global Marketing PlaybookJames Vizor
 
Dennis Caicedo - Cover & Resume
Dennis Caicedo - Cover & Resume Dennis Caicedo - Cover & Resume
Dennis Caicedo - Cover & Resume Solucion Inc
 
TTaylor resume 05-01-16
TTaylor resume 05-01-16TTaylor resume 05-01-16
TTaylor resume 05-01-16Theresa Taylor
 
Partner Training: Marketing Strategies
Partner Training: Marketing StrategiesPartner Training: Marketing Strategies
Partner Training: Marketing StrategiesBizcentralUSA
 
Style • Real EState Marketing
Style • Real EState MarketingStyle • Real EState Marketing
Style • Real EState MarketingJuan Correa
 
Creating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare EditionCreating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare EditionDeborah L. Brown Maher
 
how to write a marketing plan
how to write a marketing planhow to write a marketing plan
how to write a marketing planLaKesia W
 
Marty Richmond 2015 resume
Marty Richmond 2015 resumeMarty Richmond 2015 resume
Marty Richmond 2015 resumeMarty Richmond
 
New marketing for new age
New marketing for new ageNew marketing for new age
New marketing for new ageTang Tan Dung
 
Marketing Workshop For Community Sports Clubs From Nexus Community
Marketing Workshop For Community Sports Clubs From Nexus CommunityMarketing Workshop For Community Sports Clubs From Nexus Community
Marketing Workshop For Community Sports Clubs From Nexus Communitynexuscommunity
 
2017 Business Plans and Goals
2017 Business Plans and Goals2017 Business Plans and Goals
2017 Business Plans and GoalsJL Hargrove II
 
DR Presentation (2)
DR Presentation (2)DR Presentation (2)
DR Presentation (2)Bob Mulligan
 

Similar to Target Hispanic Market South Florida (20)

Global Marketing Playbook
Global Marketing PlaybookGlobal Marketing Playbook
Global Marketing Playbook
 
Global marketing playbook
Global marketing playbookGlobal marketing playbook
Global marketing playbook
 
Dennis Caicedo - Cover & Resume
Dennis Caicedo - Cover & Resume Dennis Caicedo - Cover & Resume
Dennis Caicedo - Cover & Resume
 
TTaylor resume 05-01-16
TTaylor resume 05-01-16TTaylor resume 05-01-16
TTaylor resume 05-01-16
 
10 Key Benefits of Local Marketing
10 Key Benefits of Local Marketing10 Key Benefits of Local Marketing
10 Key Benefits of Local Marketing
 
Partner Training: Marketing Strategies
Partner Training: Marketing StrategiesPartner Training: Marketing Strategies
Partner Training: Marketing Strategies
 
Style • Real EState Marketing
Style • Real EState MarketingStyle • Real EState Marketing
Style • Real EState Marketing
 
Creating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare EditionCreating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare Edition
 
Marketing
MarketingMarketing
Marketing
 
how to write a marketing plan
how to write a marketing planhow to write a marketing plan
how to write a marketing plan
 
Denise custance Resume
Denise custance Resume Denise custance Resume
Denise custance Resume
 
Mktg comms week1
Mktg comms week1Mktg comms week1
Mktg comms week1
 
Marty Richmond 2015 resume
Marty Richmond 2015 resumeMarty Richmond 2015 resume
Marty Richmond 2015 resume
 
New marketing for new age
New marketing for new ageNew marketing for new age
New marketing for new age
 
Marketing Workshop For Community Sports Clubs From Nexus Community
Marketing Workshop For Community Sports Clubs From Nexus CommunityMarketing Workshop For Community Sports Clubs From Nexus Community
Marketing Workshop For Community Sports Clubs From Nexus Community
 
2017 Business Plans and Goals
2017 Business Plans and Goals2017 Business Plans and Goals
2017 Business Plans and Goals
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
DR Presentation (2)
DR Presentation (2)DR Presentation (2)
DR Presentation (2)
 
Copywriting I pp
Copywriting I  ppCopywriting I  pp
Copywriting I pp
 
Copywriting i pp
Copywriting i   ppCopywriting i   pp
Copywriting i pp
 

Target Hispanic Market South Florida

  • 1. The Hispanic Marketing Group Understanding The Hispanic Market What We Do... The Hispanic Marketing Group focuses on helping retailers, manufacturers, brokers, distributors and anyone interested in sales marketing, or brand management, achieve and exceed sales goals by developing unique programs which target the Hispanic market in South Florida. We develop programs which are turnkey and local in nature, taking into account the uniqueness of the Hispanic markets in which we operate. The Hispanic Marketing Group networks with over 30 merchandising units around the country to assemble resources and ideas which have been successfully executed in other markets. We can: • Develop trade marketing programs for the South Florida area. • Develop account specific programs that move product in key accounts or help leverage additional display space in key accounts. • Execute programs your peers have successfully used in other markets. • Localize national promotions. • Tie-in-with or develop specific “cause-related” marketing programs or other community-oriented programs and focusing on the Hispanic population. • Develop cross-promotional third party redemption and GWP partnerships. • Locally promote national FSI drops. • Provide market demographic research. • Share successes from other markets within your category. The Hispanic Marketing Group also works with human resource directors and company managers to develop specific, targeted ways to recruit qualified job applicants in these times of low unemployment. We also work with retail operations managers to develop selling opportunities within their locations that can stimulate additional sales. The Hispanic market is growing, and The Hispanic Marketing Group has ways for you to motivate it to action.
  • 2. The Hispanic Marketing Group Miami/Ft. Lauderdale Operations * * * * * * * * * * * * * * * * Are You Looking for New and Innovative Ways to: Increase Sales & Market Share Tie-into Local Market Promotions / Community Events Generate In-Store Traffic Move Cases / Incremental Product Attract Hispanic Consumers Obtain Additional In-Store Retail Display Enhance Your Local Image Plan and Execute Special Events Produce Exciting and Effective Commercials Enhance In-Store Merchandising Find and Hire Qualified Employees * * * * * * * * * * * * * * * * If your business has any or all of these needs, call: Dennis Caicedo Director of Research & Business Development (305) 569-3125