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How to build a highly effective in-house influencer marketing program

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@InOrbit2018

Consumers trust each other more than brands.That's why it's no wonder Influencer Marking has become one of the most sought-after tactics for building brand awareness and generating demand.

This deck will give you some practical tips and examples on how to reach out to influencers, build long-lasting relations and track the success of a highly-effective program.

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How to build a highly effective in-house influencer marketing program

  1. 1. Product endorsements
  2. 2. Product endorsements Brand awareness
  3. 3. Product endorsements Brand awareness Build an audience
  4. 4. Product endorsements Brand awareness Build an audience Social engagement
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  6. 6. Responsibilities: ● Generate new leads for the business ● Write sales content Values: ● Inbound- buyer-centric approach to sales ● Empower other women to join and excel in sales Main challenges: ● Scaling the business ● Finding enough time for her own promo (blogging, social posts etc.) and managing the business ● She’s a professional in her late 30s / early 40s. ● She owns a small-business and her mission is to help other sales teams succeed. ● Before starting her own business, she was a successful Sales Manager for an Enterprise or Large Company. ● Has her own blog. ● She enjoys speaking.
  7. 7. Responsibilities: ● Generate new leads for the business ● Write sales content Values: ● Inbound- buyer-centric approach to sales ● Empower other women to join and excel in sales Main challenges: ● Scaling the business ● Finding enough time for her own promo (blogging, social posts etc.) and managing the business ● She’s a professional in her late 30s / early 40s. ● She owns a small-business and her mission is to help other sales teams succeed. ● Before starting her own business, she was a successful Sales Manager for an Enterprise or Large Company. ● Has her own blog. ● She enjoys speaking. R
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  11. 11. I BOOM!
  12. 12. Build a bigger audience Brand awareness Virtual events Cross blog promotions Co-Marketing **Custom campaigns** Monetize their audience Product endorsements Launch new products Affiliate Marketing **Custom campaigns**
  13. 13. Build a bigger audience Brand awareness Virtual events Cross blog promotions Co-Marketing **Custom campaigns** Monetize their audience Product endorsements Launch new products Affiliate Marketing **Custom campaigns** T ’ f ff
  14. 14. technology market insight
  15. 15. technology market insight IQ EQ
  16. 16. technology market insight IQ EQ SEO R&D PR
  17. 17. technology market insight IQ EQ SEO R&D PR passionate

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