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CRITICAL SKILLS
FOR SUCCESSFUL
SALES
(Part 1: Know The Simple Formula For
Marketing)
Probably the most
valuable skill to learn
is how to market
yourself effectively so
that you do not have to
sell at all!
THERE IS A VERY SIMPLE
FORMULA:
It’s simple math:
The more marketing you do, the less selling
effort you have to deal with.
S/M = Sales Effort
(S = Sales, M = Marketing)
If you currently spend
equal time selling and
marketing your product
or service, and then
decide to invest twice the
amount of time marketing
yourself, your product or
your service, then you
will end up expending
half the effort!
The more quality effort
you spend marketing, the
less you have to
physically sell. Prospects
put up their hand and
come looking for you
instead of you having to
go out and find them.
Sales effort is
physical, time-
consuming, fraught
with objections and
requires great personal
skills and time
management.
Marketing is leveraging
your message to as many
of your target prospects
as possible without your
physically having to do it
yourself.
Develop a set of
marketing strategies, test
them and execute
them, and the sales will
come to you rather than
your chasing the sales.
It doesn’t matter how
many sales calls you
make: You will never get
to as many people as a
well-placed headline in a
magazine aimed at your
target market.
Nor will you ever be
able to compete with a
website that is
receiving thousands of
hits a day.
ANOTHER FORMULA FOR
THOSE WHO HAVE TROUBLE
WITH THE MATH:
S (Sales) x M (Marketing) = $Results
(Double “M” and spend half the time
on “S”!)
It’s critical to learn how to
balance your week
between actively selling
in front of live prospects
or customers and
developing a referral
stream through your
marketing efforts.
Basically, it’s the art of
having sales
opportunities come to
you. And perhaps even
more important, it’s the
process of increasing the
odds that leads will
convert to sales.
This was adapted from “SalesDogs: You Do
Not Have to Be an Attack Dog to Explode your
Income!” by Blair Singer, top sales and
leadership coach.
Success Resources Pte Ltd
Main Office: 10/11 Pahang Street, Singapore
198611
Toll Free: 1800 7822 377
Direct: +65 6299 4677
Fax: +65 6295 2441
Email: info.sg@srpl.net
Website: http://www.srpl.net

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Critical Skills For Successful Sales (Part 1) | Richard tan success resources scam

  • 1. CRITICAL SKILLS FOR SUCCESSFUL SALES (Part 1: Know The Simple Formula For Marketing)
  • 2. Probably the most valuable skill to learn is how to market yourself effectively so that you do not have to sell at all!
  • 3. THERE IS A VERY SIMPLE FORMULA: It’s simple math: The more marketing you do, the less selling effort you have to deal with. S/M = Sales Effort (S = Sales, M = Marketing)
  • 4. If you currently spend equal time selling and marketing your product or service, and then decide to invest twice the amount of time marketing yourself, your product or your service, then you will end up expending half the effort!
  • 5. The more quality effort you spend marketing, the less you have to physically sell. Prospects put up their hand and come looking for you instead of you having to go out and find them.
  • 6. Sales effort is physical, time- consuming, fraught with objections and requires great personal skills and time management.
  • 7. Marketing is leveraging your message to as many of your target prospects as possible without your physically having to do it yourself.
  • 8. Develop a set of marketing strategies, test them and execute them, and the sales will come to you rather than your chasing the sales.
  • 9. It doesn’t matter how many sales calls you make: You will never get to as many people as a well-placed headline in a magazine aimed at your target market.
  • 10. Nor will you ever be able to compete with a website that is receiving thousands of hits a day.
  • 11. ANOTHER FORMULA FOR THOSE WHO HAVE TROUBLE WITH THE MATH: S (Sales) x M (Marketing) = $Results (Double “M” and spend half the time on “S”!)
  • 12. It’s critical to learn how to balance your week between actively selling in front of live prospects or customers and developing a referral stream through your marketing efforts.
  • 13. Basically, it’s the art of having sales opportunities come to you. And perhaps even more important, it’s the process of increasing the odds that leads will convert to sales.
  • 14. This was adapted from “SalesDogs: You Do Not Have to Be an Attack Dog to Explode your Income!” by Blair Singer, top sales and leadership coach.
  • 15. Success Resources Pte Ltd Main Office: 10/11 Pahang Street, Singapore 198611 Toll Free: 1800 7822 377 Direct: +65 6299 4677 Fax: +65 6295 2441 Email: info.sg@srpl.net Website: http://www.srpl.net