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Is a PM Equipped to Become a Founder by Zalando Head of Product

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Is a PM Equipped to Become a Founder by Zalando Head of Product

  1. 1. Is a PM Equipped to Become a Founder by Zalando Head of Product productschool.com
  2. 2. Your Product Management Certificate Path Certificates Product Manager Certification™ Senior Product Manager Certification™ Product Leader Certification™
  3. 3. Corporate Training Level Up Your Team Management Skills productschool.com
  4. 4. Do you enjoy Product School events? We want to hear from you! Scan the code to fill out this quick questionnaire so we can provide you with more value. Questionnaire
  5. 5. Free Product Management Resources Resources Events Courses Podcasts Newsletters Communities eBooks and Reports
  6. 6. Let’s start with an introduction ● Started my 1st venture at the age of 26 ● Built 20-member team for the 2nd venture; exited after 4 years ● Built world’s most engaged healthcare content web & app in 2016 ● Learn Product Management at Amazon as a Senior PM in 2012 ● Took 300+ interviews at Amazon ● Currently lead a team of Principal and Senior PMs Entrepreneur (Founder) Product Manager (PM) 2
  7. 7. Journey of a Founder ● Should I build a website or a mobile app? ● Should I quit my job to start a company? ● How shall I raise funds for my company? ● Who is the target customer (who will pay) for my startup idea? ● What is the customer problem that I want to solve? ● How do I know that the customer has this problem? Common Questions Not So Common Questions 3
  8. 8. Journey of a PM ● I have a great feature idea, shall I launch this product? ● How many engineers will I need to develop the product? ● What should be the Go-to-market plan for this product? ● Who is the target customer for my product idea? ● What is the customer problem that I want to solve? ● How do I know that the customer has this problem? Common Questions Not So Common Questions 4
  9. 9. Similarity between a PM and a Tech Founder ● Focus on the target customers and their problems ● Validation of the problem before building the solution ● Solving real customer problems using technology for scale-up 5
  10. 10. Recommended Pitch Deck for a Founder: PR/FAQ ● Writing Press Release + Frequently Asked Questions (PR/FAQ) for your startup idea ● Clear definition of the target customers, their problems, solutions, and impact ● Higher chance of success of the start-up idea / tech product ● Drives other aspects of the startup flywheel like getting co-founders, investors, etc 6
  11. 11. Example of Press Release as a Founder 7
  12. 12. Example of Press Release as a PM 8
  13. 13. “Good intentions never work, you need good mechanisms to make anything happen.” - Jeff Bezos 9
  14. 14. Part-time Product Management Training Courses and Corporate Training productschool.com

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