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Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
1
Britain after the
Referendum:
What next?
@IpsosMORI
#IpsosMORIlive
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
2
Speakers
Rt Hon Nick Clegg
Paul Drechsler
Polly Toynbee
Tim Montgomerie
Ben Page
President, Confederation of British Industry
Columnist, The Guardian
Columnist, The Times
MP
Chief Executive, Ipsos MORI
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
3
The Public
Ben Page
Chief Executive
Mood
Ipsos MORI
4
Welcome!
5
Source: Ipsos MORIBase: 1,077 online GB adults aged 18-75 29thā€“ 30th June 2016 (426 leave voters and 548 remain voters)
No sign of ā€˜Bregretā€™
As you may know the United Kingdom voted to leave the European Union. Do you
think that was the right decision or the wrong decision for the United Kingdom?
43%
44%
14%
89%
3%
8% 4%
89%
7%
All Leave voters Remain voters
Right decision Wrong decision Donā€™t know
6
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
No collapse in consumer confidence
-80
-60
-40
-20
0
20
40
Jan1997
Jun1997
Nov1997
Apr1998
Sep1998
Feb1999
Jul1999
Dec1999
May2000
Oct2000
Mar2001
Aug2001
Jan2002
Jun2002
Nov2002
Apr2003
Sep2003
Feb2004
Jul2004
Dec2004
May2005
Oct2005
Mar2006
Aug2006
Jan2007
Jun2007
Nov2007
Apr2008
Sep2008
Feb2009
Jul2009
Dec2009
May2010
Oct2010
Mar2011
Aug2011
Jan2012
Jun2012
Nov2012
Apr2013
Sep2013
Feb2014
Jul2014
Dec2014
May2015
Oct2015
Mar2016
Aug2016
Do you think that the general economic condition of the country will improve,
stay the same or get worse over the next 12 months?
7
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Still split on economic
impact of Brexit
Do you think that the general
economic condition of the
country will improve, stay the
same or get worse over the next
12 months?
- if anything
more optimistic
18%
21%
39%
55%
26%
38%
46%
39%
11%
11%
15%
9%
29%
36%
35%
24%
49%
49%
7%
4%
16%
11%
9%
5%
May ā€˜16
May ā€˜16
May ā€˜16
July ā€˜16
July ā€˜16
July ā€˜16
Britainā€™s economy
over the next
five years
Britainā€™s economy
over the next ten
to twenty years
Your own
standard
of living
Better
Makes no
difference Worse Donā€™t know
8
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Most do not expect a
change in their
Looking ahead six months from
now, do you expect your
financial situation to be much
stronger, somewhat stronger,
about the same, somewhat
weaker, or much weaker than it
is now?
personal financial
situation over the
next 6 months
About the same
Stronger
Weaker
57%
18%
24%
9
Source: Ipsos MORIBase: 1,077 online GB adults aged 18-75 29thā€“ 30th June 2016 (426 leave voters and 548 remain voters)
Not very confident in our negotiators getting
Very confident Fairly confident Not very confident Not at all confident Donā€™t know
a good deal
3%
9%
6%
15%
36%
24%
41%
32%
35%
35%
14%
24%
6%
9%
11%
Remain voters
Leave voters
All
10
Source: Ipsos MORI Political MonitorBase: 1,257 British adults 18+, 11th ā€“ 14th June 2016
Immigration trumped
the economy before
Looking ahead to the
Referendum on Britainā€™s
membership of the European
Union on June 23rd, which, if
any, issues do you think will be
very important to you in helping
you decide which way to vote?
And which of these issues, if any,
that you mentioned is the most
important to you in helping you
decide which way to vote?
23 Juneā€¦..
11
7
5
6
7
8
11
12
28
33
Donā€™t know
Nothing/none
The ability to travel in the
European Union
Britainā€™s ability to trade with
countries in the European Union
The cost of EU immigration on
Britainā€™s welfare system
The impact on British jobs
Impact on public
services/housing
Britainā€™s ability to make
its own laws
The impact on Britainā€™s economy
The number of immigrants coming
into Britain
Jun-16
Unprompted
11
Source: Ipsos MORI Political MonitorBase: 1,021 British adults 18+, 9th ā€“ 11th July 2016
Impact of Brexit on immigration numbers
And now that Britain has voted to leave the EU, to what extent do you think the
number of ā€¦ coming to the UK will be higher or lower than if Britain had voted to
remain, or will it make no difference?
5%
4%
9%
3%
51%
41%
17%
32%
13%
17%
5%
3%
Immigrants from countries
outside the EU
EU immigrants
A lot higher A little higher
It will make no
difference A little lower A lot lower Donā€™t know
12
Source: Ipsos MORIBase: 1,077 online GB adults aged 18-75 29thā€“ 30th June 2016 (426 leave voters and 548 remain voters)
Split on single market v free movement with EU
Britain should continue to allow European
Union citizens to come and live and work
in Britain in return for access to the EU
single market
Donā€™t know
Britain should stop European Union citizens coming to
live and work in Britain with new immigration rules even
if that restricted Britainā€™s access to the EU single market
67%
18%
42%
17%
16%
20%
16%
66%
38%
Remain voters
Leave voters
All
13
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 9th ā€“ 11th July 2016
Divided over Brexitā€™s
impact ā€“ except
Now that Britain has voted to
leave the EU, to what extent do
you think it will be better or
worse for each of following, or
will it make no difference?
on sovereignty
Better
Makes no
difference Worse Donā€™t know
59%
59%
19%
31%
29%
32%
32%
32%
15%
16%
32%
24%
31%
33%
34%
27%
20%
21%
43%
42%
34%
31%
26%
36%
7%
4%
7%
4%
8%
5%
8%
5%
May ā€˜16
May ā€˜16
May ā€˜16
July ā€˜16
July ā€˜16
July ā€˜16
May ā€˜16
July ā€˜16
Britainā€™s public services
Britainā€™s national
security
Britainā€™s influence in
the world
Britainā€™s ability to make
decisions in its own best
interests
14
Not just driven by economy/inequality,
backlash against too-fast cultural
change. Strong focus on immigration in
US and UKā€¦
15
Patriotic nostalgia
everywhere
To what extent do you agree or
disagreeā€¦?
I would like ā€¦ to be the way it used to
be
69%
62%
60%
57%
56%
56%
54%
53%
51%
50%
50%
46%
45%
45%
42%
41%
41%
35%
28%
28%
22%
21%
27%
34%
34%
36%
29%
34%
33%
44%
33%
43%
44%
38%
47%
46%
46%
45%
52%
67%
63%
73%
US
Argentina
India
Italy
France
Australia
Belgium
GB
Turkey
Canada
S Africa
Total
Russia
Brazil
Spain
Japan
Poland
Germany
S Korea
Sweden
China
Base: 16,039 adults across 20 countries (1,000 GB),
online,
The Global Trends Survey
Agree Disagree
US
16
Nativism seems the key driving force for Trumpā€¦..
Nativism/
17
What is the
global view?
18
In EU, Swedes
most worried,
How does the UK's decision to leave the
European Union make you feel, if
at allā€¦
more worried about the future, more
hopeful about the future or neither?
French the least
53%
53%
51%
49%
46%
45%
42%
42%
31%
51%
47%
36%
35%
32%
31%
10%
13%
32%
6%
14%
10%
23%
9%
13%
13%
14%
6%
8%
33%
14%
19%
29%
34%
15%
42%
37%
44%
32%
49%
45%
56%
36%
47%
56%
32%
54%
50%
61%
Sweden
Great Britain
Hungary
Poland
Belgium
Italy
Spain
Germany
France
South Africa
Japan
Canada
India
Australia
US
Russia
European Union countries
Countries outside of the European Union
More worried about
the future
More hopeful about
the future Neither
Source: Ipsos MORI
Political Monitor
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France,
Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South
Africa, Spain, Sweden and the United States, July 2016
19
Germans and Spanish
most likely to
Following on from the UK's vote to
leave the European Union, do you think
the UK will be stronger or weaker?
think Brexit will
64%
64%
60%
57%
50%
49%
47%
44%
41%
44%
43%
40%
38%
36%
32%
17%
13%
14%
14%
21%
25%
35%
25%
21%
34%
15%
10%
30%
23%
44%
33%
47%
23%
22%
26%
23%
25%
16%
27%
35%
25%
41%
47%
30%
39%
20%
36%
37%
Germany
Spain
Belgium
Sweden
Poland
Great Britain
Hungary
France
Italy
Canada
Japan
South Africa
Australia
India
US
Russia
European Union countries
Countries outside of the European Union
Weaker Stronger Donā€™t know
Source: Ipsos Global
@dvisor
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France,
Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South
Africa, Spain, Sweden and the United States, July 2016
weaken Britain
20
Source: Ipsos Global @dvisor
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India,
Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
Britons think they should get a favourable deal ā€“
Do you agree or disagree The European Union should offer favourable terms to Britain in
negotiations about their future relationship to reduce the negative impact on the economy overall
but French and Belgians want us to be punished!
56
36
31 28 26 26 25
20 19
52 51
44 43
37
33
1416
23 20 23
30 28 27
34
39
25
40
21 19 16 16 19
GB Hungary Poland Sweden Spain Italy Germany Belgium France South Africa India US Russia Australia Canada Japan
Countries outside of the European UnionEuropean Union countries
Agree Disagree
21
British confidence
still high
22
Base: 1,052 British Citizens aged 16-75 across the UK. Interviews were conducted online, from 26th-29th July 2016
What makes us proudest?
Which two or three of the following, if any would you say makes you most proud
to be British? Please select up to 3 options.
50%
43%
31%
26% 25% 24%
14% 11% 11%
6% 4% 5% 3%
The
NHS
Our
History
The
Royal
Family
Our
system
of
democracy
Our
culture
and arts
British
army /
armed
forces
Having a
free press/
media
The BBC Position
in the
world
British
sports
teams
British
business
None Don't
know
23
Base: 1,052 British Citizens aged 16-75 in GB. Interviews were
conducted online, from 26th-29th July 2016
What is best
From this list, please tell me
which two or three, if any of
these do you think are the best
characteristics of British people
as a whole?
6%
7%
13%
19%
24%
25%
26%
27%
40%
47%
Don't know
None
Keep to themselves
Law abiding
Hardworking
Friendly
Patriotism
Tolerant
Polite/Good Manners
Good sense of humour
about us?
24
Base: 1,052 British Citizens aged 16-75 in GB.
Interviews were conducted online, from 26th-29th July
2016
And whatā€™s worst?
From this list, please tell me
which two or three, if any of
these do you think are the worst
characteristics of British people
as a whole?
5%
7%
7%
14%
14%
14%
17%
18%
19%
22%
27%
37%
42%Drink too much
Ignorant of other cultures
Complain too much
Intolerant to other sections of society
Lazy
Bad eating habits
Too pessimistic
Bad teeth
Too nationalistic
Rude
Unfriendly
None
Donā€™t know
25
Base: 1,052 British Citizens aged 16-75 in GB.
Interviews were conducted online, from 26th-29th July
2016
Still proud to be British
rather than
Do you agree or disagree with
the statement, ā€œI would rather
be a citizen of Britain than of any
country on earth?ā€
anything else!
31%
29%
23%
8%
5% 4%
Strongly agree
Tend to agree
Neither agree nor
disagree
Tend to agree
Strongly disagree
I am not British
Donā€™t know
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
26
Rt Hon Nick Clegg MP
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
27
Paul Drechsler
President
Confederation of
British Industry
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
28
Polly Toynbee
Columnist
The Guardian
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
29
Tim Montgomerie
Columnist
The Times
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
30
Over
to
you!
Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
31
Thank
you!

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Britain after the referendum: What next

  • 1. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 Britain after the Referendum: What next? @IpsosMORI #IpsosMORIlive
  • 2. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 2 Speakers Rt Hon Nick Clegg Paul Drechsler Polly Toynbee Tim Montgomerie Ben Page President, Confederation of British Industry Columnist, The Guardian Columnist, The Times MP Chief Executive, Ipsos MORI
  • 3. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 3 The Public Ben Page Chief Executive Mood Ipsos MORI
  • 5. 5 Source: Ipsos MORIBase: 1,077 online GB adults aged 18-75 29thā€“ 30th June 2016 (426 leave voters and 548 remain voters) No sign of ā€˜Bregretā€™ As you may know the United Kingdom voted to leave the European Union. Do you think that was the right decision or the wrong decision for the United Kingdom? 43% 44% 14% 89% 3% 8% 4% 89% 7% All Leave voters Remain voters Right decision Wrong decision Donā€™t know
  • 6. 6 Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month No collapse in consumer confidence -80 -60 -40 -20 0 20 40 Jan1997 Jun1997 Nov1997 Apr1998 Sep1998 Feb1999 Jul1999 Dec1999 May2000 Oct2000 Mar2001 Aug2001 Jan2002 Jun2002 Nov2002 Apr2003 Sep2003 Feb2004 Jul2004 Dec2004 May2005 Oct2005 Mar2006 Aug2006 Jan2007 Jun2007 Nov2007 Apr2008 Sep2008 Feb2009 Jul2009 Dec2009 May2010 Oct2010 Mar2011 Aug2011 Jan2012 Jun2012 Nov2012 Apr2013 Sep2013 Feb2014 Jul2014 Dec2014 May2015 Oct2015 Mar2016 Aug2016 Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months?
  • 7. 7 Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month Still split on economic impact of Brexit Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months? - if anything more optimistic 18% 21% 39% 55% 26% 38% 46% 39% 11% 11% 15% 9% 29% 36% 35% 24% 49% 49% 7% 4% 16% 11% 9% 5% May ā€˜16 May ā€˜16 May ā€˜16 July ā€˜16 July ā€˜16 July ā€˜16 Britainā€™s economy over the next five years Britainā€™s economy over the next ten to twenty years Your own standard of living Better Makes no difference Worse Donā€™t know
  • 8. 8 Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month Most do not expect a change in their Looking ahead six months from now, do you expect your financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? personal financial situation over the next 6 months About the same Stronger Weaker 57% 18% 24%
  • 9. 9 Source: Ipsos MORIBase: 1,077 online GB adults aged 18-75 29thā€“ 30th June 2016 (426 leave voters and 548 remain voters) Not very confident in our negotiators getting Very confident Fairly confident Not very confident Not at all confident Donā€™t know a good deal 3% 9% 6% 15% 36% 24% 41% 32% 35% 35% 14% 24% 6% 9% 11% Remain voters Leave voters All
  • 10. 10 Source: Ipsos MORI Political MonitorBase: 1,257 British adults 18+, 11th ā€“ 14th June 2016 Immigration trumped the economy before Looking ahead to the Referendum on Britainā€™s membership of the European Union on June 23rd, which, if any, issues do you think will be very important to you in helping you decide which way to vote? And which of these issues, if any, that you mentioned is the most important to you in helping you decide which way to vote? 23 Juneā€¦.. 11 7 5 6 7 8 11 12 28 33 Donā€™t know Nothing/none The ability to travel in the European Union Britainā€™s ability to trade with countries in the European Union The cost of EU immigration on Britainā€™s welfare system The impact on British jobs Impact on public services/housing Britainā€™s ability to make its own laws The impact on Britainā€™s economy The number of immigrants coming into Britain Jun-16 Unprompted
  • 11. 11 Source: Ipsos MORI Political MonitorBase: 1,021 British adults 18+, 9th ā€“ 11th July 2016 Impact of Brexit on immigration numbers And now that Britain has voted to leave the EU, to what extent do you think the number of ā€¦ coming to the UK will be higher or lower than if Britain had voted to remain, or will it make no difference? 5% 4% 9% 3% 51% 41% 17% 32% 13% 17% 5% 3% Immigrants from countries outside the EU EU immigrants A lot higher A little higher It will make no difference A little lower A lot lower Donā€™t know
  • 12. 12 Source: Ipsos MORIBase: 1,077 online GB adults aged 18-75 29thā€“ 30th June 2016 (426 leave voters and 548 remain voters) Split on single market v free movement with EU Britain should continue to allow European Union citizens to come and live and work in Britain in return for access to the EU single market Donā€™t know Britain should stop European Union citizens coming to live and work in Britain with new immigration rules even if that restricted Britainā€™s access to the EU single market 67% 18% 42% 17% 16% 20% 16% 66% 38% Remain voters Leave voters All
  • 13. 13 Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 9th ā€“ 11th July 2016 Divided over Brexitā€™s impact ā€“ except Now that Britain has voted to leave the EU, to what extent do you think it will be better or worse for each of following, or will it make no difference? on sovereignty Better Makes no difference Worse Donā€™t know 59% 59% 19% 31% 29% 32% 32% 32% 15% 16% 32% 24% 31% 33% 34% 27% 20% 21% 43% 42% 34% 31% 26% 36% 7% 4% 7% 4% 8% 5% 8% 5% May ā€˜16 May ā€˜16 May ā€˜16 July ā€˜16 July ā€˜16 July ā€˜16 May ā€˜16 July ā€˜16 Britainā€™s public services Britainā€™s national security Britainā€™s influence in the world Britainā€™s ability to make decisions in its own best interests
  • 14. 14 Not just driven by economy/inequality, backlash against too-fast cultural change. Strong focus on immigration in US and UKā€¦
  • 15. 15 Patriotic nostalgia everywhere To what extent do you agree or disagreeā€¦? I would like ā€¦ to be the way it used to be 69% 62% 60% 57% 56% 56% 54% 53% 51% 50% 50% 46% 45% 45% 42% 41% 41% 35% 28% 28% 22% 21% 27% 34% 34% 36% 29% 34% 33% 44% 33% 43% 44% 38% 47% 46% 46% 45% 52% 67% 63% 73% US Argentina India Italy France Australia Belgium GB Turkey Canada S Africa Total Russia Brazil Spain Japan Poland Germany S Korea Sweden China Base: 16,039 adults across 20 countries (1,000 GB), online, The Global Trends Survey Agree Disagree US
  • 16. 16 Nativism seems the key driving force for Trumpā€¦.. Nativism/
  • 18. 18 In EU, Swedes most worried, How does the UK's decision to leave the European Union make you feel, if at allā€¦ more worried about the future, more hopeful about the future or neither? French the least 53% 53% 51% 49% 46% 45% 42% 42% 31% 51% 47% 36% 35% 32% 31% 10% 13% 32% 6% 14% 10% 23% 9% 13% 13% 14% 6% 8% 33% 14% 19% 29% 34% 15% 42% 37% 44% 32% 49% 45% 56% 36% 47% 56% 32% 54% 50% 61% Sweden Great Britain Hungary Poland Belgium Italy Spain Germany France South Africa Japan Canada India Australia US Russia European Union countries Countries outside of the European Union More worried about the future More hopeful about the future Neither Source: Ipsos MORI Political Monitor Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
  • 19. 19 Germans and Spanish most likely to Following on from the UK's vote to leave the European Union, do you think the UK will be stronger or weaker? think Brexit will 64% 64% 60% 57% 50% 49% 47% 44% 41% 44% 43% 40% 38% 36% 32% 17% 13% 14% 14% 21% 25% 35% 25% 21% 34% 15% 10% 30% 23% 44% 33% 47% 23% 22% 26% 23% 25% 16% 27% 35% 25% 41% 47% 30% 39% 20% 36% 37% Germany Spain Belgium Sweden Poland Great Britain Hungary France Italy Canada Japan South Africa Australia India US Russia European Union countries Countries outside of the European Union Weaker Stronger Donā€™t know Source: Ipsos Global @dvisor Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 weaken Britain
  • 20. 20 Source: Ipsos Global @dvisor Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 Britons think they should get a favourable deal ā€“ Do you agree or disagree The European Union should offer favourable terms to Britain in negotiations about their future relationship to reduce the negative impact on the economy overall but French and Belgians want us to be punished! 56 36 31 28 26 26 25 20 19 52 51 44 43 37 33 1416 23 20 23 30 28 27 34 39 25 40 21 19 16 16 19 GB Hungary Poland Sweden Spain Italy Germany Belgium France South Africa India US Russia Australia Canada Japan Countries outside of the European UnionEuropean Union countries Agree Disagree
  • 22. 22 Base: 1,052 British Citizens aged 16-75 across the UK. Interviews were conducted online, from 26th-29th July 2016 What makes us proudest? Which two or three of the following, if any would you say makes you most proud to be British? Please select up to 3 options. 50% 43% 31% 26% 25% 24% 14% 11% 11% 6% 4% 5% 3% The NHS Our History The Royal Family Our system of democracy Our culture and arts British army / armed forces Having a free press/ media The BBC Position in the world British sports teams British business None Don't know
  • 23. 23 Base: 1,052 British Citizens aged 16-75 in GB. Interviews were conducted online, from 26th-29th July 2016 What is best From this list, please tell me which two or three, if any of these do you think are the best characteristics of British people as a whole? 6% 7% 13% 19% 24% 25% 26% 27% 40% 47% Don't know None Keep to themselves Law abiding Hardworking Friendly Patriotism Tolerant Polite/Good Manners Good sense of humour about us?
  • 24. 24 Base: 1,052 British Citizens aged 16-75 in GB. Interviews were conducted online, from 26th-29th July 2016 And whatā€™s worst? From this list, please tell me which two or three, if any of these do you think are the worst characteristics of British people as a whole? 5% 7% 7% 14% 14% 14% 17% 18% 19% 22% 27% 37% 42%Drink too much Ignorant of other cultures Complain too much Intolerant to other sections of society Lazy Bad eating habits Too pessimistic Bad teeth Too nationalistic Rude Unfriendly None Donā€™t know
  • 25. 25 Base: 1,052 British Citizens aged 16-75 in GB. Interviews were conducted online, from 26th-29th July 2016 Still proud to be British rather than Do you agree or disagree with the statement, ā€œI would rather be a citizen of Britain than of any country on earth?ā€ anything else! 31% 29% 23% 8% 5% 4% Strongly agree Tend to agree Neither agree nor disagree Tend to agree Strongly disagree I am not British Donā€™t know
  • 26. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 26 Rt Hon Nick Clegg MP
  • 27. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 27 Paul Drechsler President Confederation of British Industry
  • 28. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 28 Polly Toynbee Columnist The Guardian
  • 29. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 29 Tim Montgomerie Columnist The Times
  • 30. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 30 Over to you!
  • 31. Ā© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 31 Thank you!