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Challenges and opportunities for the voluntary sector presentation
- 1. Key challenges andopportunities Norfolk's VCSE Conference Tim Harrison-Byrne November 2018
- 2. 2 nfpSynergy in numbers Workwith three quarters of top 50 fundraising charities Use a range of qualitative and quantitative research, reaching over 30,000 people every year Produce over 15 free reports a year exploring major issues facing non-profits Canvas the views of 150 MPs a quarter Long-term commitment to the sector, with 15 years worth of trend data Track engagement with over 150 UK and Irish non-profit organisations every quarter
- 3. 3 Politics - Brexitdominates the agenda
- 4. 4 Brexit dominates MPs’agendas “Which issues do you think will be at the top of your political agenda over the next 12 months? Please list up to four issues” Unprompted question, ranked by total 96% 37% 35% 31% 25% 13% 4% 13% 12% 4% 80% 14% 27% 29% 13% 16% 16% 10% 5% 4% Brexit/ Brexit and Customs union/UK Trade deals Economic conditions - growth/ risks Housing related issues - affordable / crisis National Health Service / NHS related issues Immigration Infrastructure / Transport Welfare - benefits/ cuts/ reform Education/ school funding Relations with Russia Mental Health / Perinatal mental health Con Lab Base: 151 MPs | Source: Charity Parliamentary Monitor, Apr-May 2018, nfpSynergy
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- 6. 6 74% 79% 66% 73% 78% 76% 75% 79% 67% 67%67% Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12 Sep 12 Jan 13 May 13 Sep 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Feb 17 Aug 17 Jan 18 Proportion of donors in gradual decline and we face a more challenging fundraising environment Source: Charity Awareness Monitor, Jan 18, nfpSynergy | Base: 1,000 adults 16+, Britain “Have you donated to charity in the last three months?” Yes 74% 68% 79% 81% 71% 72% 70% 64% 67% 75% 73% 78% 89% 67% 64% 69% 76% 70% 65% 59% 65% 59% 68% 62% 73% 73% Total Male Female AB C1 C2 DE 16-24 25-34 35-44 45-54 55-64 65+ Jan 10 Feb 18
- 7. 7 Yet income fromindividuals continues to grow - charities doing more with a smaller group of people? 13.4 22.3 10.1 15.3 31 47.8 Individual Government Total income Voluntary sector income sources, 2000/01 to 2015/16 (£bn, 2015/16 prices)
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- 9. 10 Over 65s growingas a proportion of UK population Total population (millions) | United Nations projections | 2015 Ratio of average house price to income of borrower (see notes) | 2016 Source: United Nations, Department of Economic and Social Affairs, Population Division’s World Population Prospects: The 2015 Revision/nVision, 2015 0 10 20 30 40 50 60 70 80 90 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020(f) 2025(f) 2030(f) 2035(f) 2040(f) 2045(f) 2050(f) 2055(f) 2060(f) 2065(f) 0-14 15-24 25-34 35-44 45-54 55-64 65+
- 10. 11 Divided Nation -Babyboomers and Millennials on different paths • Babyboomers - profited from post-war growth, job security, pensions and house price increases – Don’t want to be defined by age, entertainment about self-improvement – Own more than half of Britain’s £11trillion wealth • Millennials - combination of debt, joblessness, globalisation, demographics and rising house prices is depressing incomes and prospects - unprecedented inequality between generations – In the US and Italy – disposable incomes for millennials are scarcely higher in real terms than they were 30 years ago, while the rest of the population has experienced handsome gains. • Challenge is how to respond to these two different audiences
- 11. 12 The different generationscan hold very different political viewpoints 73% 62% 52% 44% 43% 40% 27% 38% 48% 56% 57% 60% 18-24 25-34 35-44 45-54 55-64 65+ Remain Leave Base: Lord Ashcroft Poll, 23rd June 2016 “Which way did you vote in the/today's referendum?”
- 12. 13 Volunteering from 2004– increase in 16-24 year old volunteering Source: Charity Awareness Monitor, 2012 - 2017, nfpSynergy | Base: 1,000 adults 16+, Britain “Have you given time as a volunteer in the last three months, to a charity or other organisation, or in your local community?” Yes 15% 33% 29% 16-24 year olds Expon. (16-24 year olds)
- 13. Motivation of volunteerschanges with age “In your opinion, what are the motivations of volunteers in your organisation?” 14Source: Managing Volunteers Survey 2013, nfpSynergy | Base: 516 Respondents 29% 26% 20% 15% 10% 7% 5% 15% 20% 21% 18% 13% 8% 6% 14% 9% 7% 8% 8% 9% 8% 13% 15% 18% 21% 24% 25% 26% 8% 8% 10% 14% 19% 23% 25% 2% 2% 2% 3% 3% 4% 4% 19% 19% 21% 22% 23% 24% 25% Teenagers In their 20s In their 30s In their 40s In their 50s In their 60s In their 70s Belief in the cause Religious beliefs For the friendship and company Giving something back Their friends and family already do it Developing existing skills Developing new skills
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- 15. 16 Ad expenditure –UK average vs charities - 2011 Source: Statista, Advertising Association and Nielsen 29.7% 2.5% 25.8% 13.7% 10.7% 71.2% 24.5% 8.8% 0 10 20 30 40 50 60 70 80 90 100 Total UK Charities Percentageofadvertisingspend Cinema Radio Out of home Press Direct mail and Door Drops TV Internet Charities’ advertising expenditure vs total advertising in UK - 2011
- 16. 17 Charities not followingthe trend in move to digital - 2016 Source: Statista, Advertising Association and Nielsen 46.2% 5.0% 23.7% 26.7% 7.7% 56.4% 13.4% 5.5% 0 10 20 30 40 50 60 70 80 90 100 Total UK Charities Percentageofadvertisingspend Cinema Radio Out of home Press Direct mail and Door Drops TV Internet Charities’ advertising expenditure vs total advertising in UK - 2016
- 17. 18 Volatility of trustin charities
- 18. 19 Public trust incharities has dropped in the wake of Oxfam Source: Charity Awareness Monitor, Apr 18, nfpSynergy | Base: 1,000 adults 16+, Britain “Below is a list of public bodies and institutions. Please indicate, by ticking in the appropriate column, how much trust you have in each of the bodies” A great deal or quite a lot 12% 24% 17% 35% 53% 47% 60% 54% 57% 62% 76% Jan 11 Jul 11 May 12May 13 Apr 14 Apr 15 Oct 15 Apr 16 Jul 16 Oct 16 Feb 17 May 17Aug 17Oct 17 Feb 18May 18 Government Banks Charities The NHS Kids Co closes CEO pay stories Olive Cooke President’s Club/Oxfam
- 19. 20 Demonstrating impact andbelief key to trust Charities make a real difference 16.4 ↑ Charities play a vital role in society 15.8 ↑ Charities are ethical and honest 14.3 ↑ Charities are well run 9.8 ↑ Charities help me tackle the issues that I care about 7.3 ↑ I am confident they use my donations wisely 7.1 ↑ The charities I support keep me well informed about where my money goes 5.2 ↑ They respect my privacy 4.3 ↑ Key Drivers of trust in charities
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- 22. 23 If you wentto Starbucks and got a different drink every weekday, how long before you would have to have a drink for a second time? So 87,000 divided by 5 days a week divided by 52 weeks a year is 334 years!
- 23. 24 Do the publicstill value charities as intermediaries?
- 24. 25 Further information –free reports from nfpSynergy
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- 26. 27 2-6 Tenter Ground Spitalfields LondonE1 7NH www.nfpsynergy.net +44 (0)20 7426 8888 insight@nfpsynergy.net nfpsynergy nfpsynergy nfpsynergy Registered office: 2-6 Tenter Ground Spitalfields London E1 7NH. Registered in England No. 04387900. VAT Registration 839 8186 72