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Fareportal combines travel and technology with sites like OneTravel.com, Travelong.com, and CheapOair.com, the third largest online travel agency in the United States. With $4.5 billion in annual revenue, what UX and design challenges does Fareportal face today? How do they conduct UX research? What’s their design process like and how are they using the UserTesting platform?
Murat Yilmaz, Creative Director at Fareportal, gives us a behind-the-scenes look at all things related to UX and design. He showcases a recent challenge his team faced and walk us through their solution. We also have a Q&A with Murat at the end of the webinar.
Fareportal’s UX methodology, framework, and how they use UserTesting
Why the UX Director and CRO should be under the same umbrella
A walk-through of a recent project at Fareportal from inception to release
Creative Director at Fareportal
Murat is a change-oriented, hands-on Creative Director with a strong technology background. He started as a UI/UX developer before becoming the Web UI/UX Design Manager at Fareportal. Now the Creative Director at Fareportal, Murat leads the design team in all UX/UI, A/B testing, optimization, and CRO efforts for all products across the organization. He also leads the strategic planning and innovation initiatives for the mobile app, mobile web, and user loyalty products for both CheapOair.com and OneTravel.com.