Six in ten British citizens agree they would rather be a citizen of Britain than of any other on earth, according to this new research by Ipsos MORI.

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1
9 September 2016
Pride in post-Brexit Britain survey

2. 2Pride in Britain Post Brexit – Public
Desire to be a British citizen rather than a citizen of another country
is strong
31%
29%
23%
8%
5%
4%Strongly agree
Tend to agree
Neither agree nor disagree
Tend to disagree
Strongly disagree
I am not British
Don't know
Do you agree or disagree with the statement, “I would rather be a citizen
of Britain than of any country on earth?”
Base: 1,052 British Citizens aged 16-75 in GB. Interviews were conducted online, from 26th-29th July 2016

3. 3Pride in Britain Post Brexit – Public
Very few identify as ‘European’; more fail to identify with
‘English/Scottish/Welsh’ than ‘British
Some people identify themselves as mainly being English/Welsh/Scottish, some mainly as being
British and some mainly as being European, and some people feel a mix of these.
If you had a total of ten points to allocate according to what you identify with, how many points would
you allocate to feeling each of the following?
You have ten points to allocate across each of the three identities, where giving more points indicates you feel
more strongly part of that identity. You may give as many or as few points as you like to each, so long as the
total adds up ten.
4.6 4.5
0.9
English, Scottish, Welsh British European
Base: 1,052 British Citizens aged 16-75 in GB. Interviews were conducted online, from 26th-29th July 2016
Total mean scores
22%
17%
65%
English, Scottish, Welsh British European
% assigning each identity ‘0’

4. 4Pride in Britain Post Brexit – Public
57%
18%24%
Which two or three of the following, if any would you say makes you most proud to be British? Please
select up to 3 options.
Base: 1,052 British Citizens aged 16-75 across the UK. Interviews were conducted online, from 26th-29th July 2016
The NHS makes us most proud to be British
50%
43%
31%
26% 25% 24%
14%
11% 11%
6% 4% 5% 3%

5. 5Pride in Britain Post Brexit – Public
From this list, please tell me which two or three, if any of these do you think are the best characteristics
of British people as a whole?
2%
3%
14%
18%
28%
34%
19%
30%
26%
45%
6%
7%
13%
19%
24%
25%
26%
27%
40%
47%
Don't know
None
Keep to themselves
Law abiding
Hardworking
Friendly
Patriotism
Tolerant to other sections of society
Polite/Good Manners
Good sense of humour
2016 (online)
2012 (face-to-face)
Brits have a good sense of humour, many see Brits’ tolerance
as one of our best characteristics…
Base: 1,052 British Citizens aged 16-75 in GB. Interviews were conducted online, from 26th-29th July 2016.
2012: Channel 4/Ipsos MORI, 998 face-to-face interviews with adults 15+

6. 6Pride in Britain Post Brexit – Public
From this list, please tell me which two or three, if any of these do you think are the worst characteristics
of British people as a whole?
2%
1%
6%
4%
6%
15%
16%
18%
20%
19%
23%
33%
50%
5%
7%
7%
8%
11%
14%
17%
18%
19%
22%
27%
37%
42%
Don't know
None
Unfriendly
Bad teeth
Too nationalistic
Rude
Too pessimistic
Bad eating habits
Lazy
Intolerant to other sections of society
Complain too much
Ignorant of other cultures
Drink too much
2016 (online)
2012 (face-to-face)
...but drink too much and many see Brits as ignorant
of other cultures
Base: 1,052 British Citizens aged 16-75 in GB. Interviews were conducted online, from 26th-29th July 2016
2012: Channel 4/Ipsos MORI, 998 face-to-face interviews with adults 15+

7. 7Pride in Britain Post Brexit – Public
Technical note
• Ipsos MORI interviewed a representative sample of 1,099 adults aged 16-75
across GB. Interviews were conducted online, from 26th-29th July 2016. Data
are weighted to match the profile of the population of this audience.
• Subsequent questions were asked only of the 1,052 British citizens identified.
• Question two (“Which two or three of the following, if any, would you say
makes you most proud to be British?”) was asked of half the sample (524
British citizens).
• Where percentages do not sum to 100 this may be due to computer rounding,
the exclusion of “don’t know” categories, or multiple answers. An asterisk (*)
denotes any value of less than half a per cent. Data are based on all adults
unless otherwise stated.

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