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Social Media Policy Development and HR Issues

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Identity
Identity

A presentation delivered by Identity's Tom Nixon and Brandon Chesnutt at Automation Alley's Social Media Landmines: Legal Implications & Effective Policies event.

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Why should you care? Social Media Policy Development and HR Issues December 2, 2009
Why are two PR guys here?
 
 
 
Creating a social media policy is now common practice.
Public + Private Companies
Civic Institutions
Municipalities
Selecting your approach.
http://www.flickr.com/photos/panavatar/1512811107/sizes/l/ Participation vs. Prevention
The common reaction… http://www.flickr.com/photos/quasimondo/348536395/sizes/l/
http://www.flickr.com/photos/ghewgill/324597704/
Align social media with business goals and encourage participation. http://www.flickr.com/photos/smull/29056792/sizes/l/
Establish rules of engagement.
Broad corporate guidelines come first. http://www.flickr.com/photos/18789396@N00/144251306/
Brand presentation should be accurate and consistent. http://www.flickr.com/photos/93098470@N00/4011869734/
Talk about what you know. http://www.flickr.com/photos/slagheap/156203875/sizes/l/
Be transparent at all times. http://www.flickr.com/photos/benseese/7436258/sizes/o/
Add value to conversations. http://www.flickr.com/photos/96dpi/1139662917/sizes/l/
Apologize if you screw up. http://www.flickr.com/photos/strangejourney/2262392850/sizes/l/
Know when to take it outside. http://www.flickr.com/photos/wili/2202129234/sizes/l/
http://www.flickr.com/photos/69675357@N00/2386772427/ Use your utmost discretion.
Questions?
Find this presentation: www.identitypr.com/presentations/alleySM

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Social Media Policy Development and HR Issues

Editor's Notes

  1. With dialogue comes risk. Talk about the importance of listening/audit.
  2. The policy will not BE your social media strategy, it will be borne FROM your SM strategy. Your SM strategy is borne from your marketing strategy. Your marketing strategy is borne from your overall enterprise objectives.
  3. Talk about AGIS example: Even the company NAME was being misused, let alone the company description.